The role of trust and risk perceptions in cloud archiving — Results from an empirical study (Englisch)

In: Journal of High Technology Management Research   ;  25 ,  2  ;  172-187  ;  2014
  • ISSN:
  • Aufsatz (Zeitschrift)  /  Elektronische Ressource

Wie erhalte ich diesen Titel?

Download

Download ist DRM geschützt.


Kommerziell Vergütung an den Verlag: 36,00 € Grundgebühr: 4,00 € Gesamtpreis: 40,00 €
Akademisch Vergütung an den Verlag: 36,00 € Grundgebühr: 2,00 € Gesamtpreis: 38,00 €

Abstract This study presents and empirically validates a model that strives to explain end-user adoption of cloud storage as a means of personal archiving. Drawing from prior research on IT adoption, trust, risk and cloud computing, we develop a technology acceptance model that incorporates users' perceptions of risk and trust as well as major antecedents of trust. The research model is empirically tested with survey data collected from 229 cloud storage users. Our results show that trust can be conceived of as a factor that mitigates uncertainty and reduces the perception of risk, which is a significant inhibitor of the intention to use cloud storage for archiving. We find evidence that trust can be increased through both the provider's reputation and user satisfaction. Based on the results, we highlight important practical implications that can be used to inform marketing efforts of cloud storage providers and further suggest some opportunities for future research.

Inhaltsverzeichnis – Band 25, Ausgabe 2

Zeige alle Jahrgänge und Ausgaben

Die Inhaltsverzeichnisse werden automatisch erzeugt und basieren auf den im Index des TIB-Portals verfügbaren Einzelnachweisen der enthaltenen Beiträge. Die Anzeige der Inhaltsverzeichnisse kann daher unvollständig oder lückenhaft sein.

97
Examining the roles of government policy on innovation
Patanakul, Peerasit / Pinto, Jeffrey K. | 2014
108
Achieving efficient technology transfer through a specific corporate culture facilitated by management practices
Nguyen, Nguyen Thi Duc / Aoyama, Atsushi | 2014
123
Competition and challenges of mobile banking: A systematic review of major bank models in the Thai banking industry
Wonglimpiyarat, Jarunee | 2014
132
Business-IT Alignment: A practical research approach
Charoensuk, Suwatana / Wongsurawat, Winai / Khang, Do Ba | 2014
148
Optimal inventory policies for successive generations of a high technology product
Chanda, Udayan / Aggarwal, Remica | 2014
163
Research on the influencing factors of customer referral behavior based on social network—Application in the catering industry
Shao, Jing-bo / Zhang, Jun-hui / Guo, Bei-bei | 2014
172
The role of trust and risk perceptions in cloud archiving — Results from an empirical study
Burda, Daniel / Teuteberg, Frank | 2014
188
Antecedents of resistance to enterprise systems: The IT leadership perspective
Joia, Luiz Antonio / Gradvohl de Macêdo, Davi / Gaete de Oliveira, Luciano | 2014
201
Individualism–collectivism and tenure intent among knowledge workers in India and Bulgaria: Moderating effects of equity perceptions and task interdependence
Ramamoorthy, Nagarajan / Flood, Patrick C. / Kulkarni, Subodh P. / Gupta, Amit | 2014
i
Editorial Board
| 2014
iii
Contents
| 2014
Feedback