Alle Funktionen optimal nutzen: JETZT ANMELDEN
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Effects of intra-brand competition between private labels and manufacturer brands: Empirical results from the Italian market
Taylor & Francis Verlag | 2011| -
Discounters versus Supermarkets and Hypermarkets: what drives store-switching?
Taylor & Francis Verlag | 2020| -
The role and management of product innovation in retailer assortments: evidence from the Italian FMCG market
Taylor & Francis Verlag | 2009| -
“I’d like to, but I Can’t”. Store Brands’ Limited Exploitation of the Gluten-Free Opportunity
Springer Verlag | 2020| -
Leading national brands facing store brands competition: Is price competitiveness the only thing that matters?
British Library Online Contents | 2016| -
Leading national brands facing store brands competition: Is price competitiveness the only thing that matters?
British Library Online Contents | 2016| -
Private Label vs Leading National Brand in the Online Grocery Retail Setting
Springer Verlag | 2022| -
Adding store to web: migration and synergy effects in multi-channel retailing
Emerald Group Publishing | 2016|
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