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Adaptation, Standardisation or AdaptStandation? A Critical Question that Concerns Every International Marketing Academic and Practitioner (English)

In: Academy of Marketing   ;  183  ;  2002

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  • Title:
    Adaptation, Standardisation or AdaptStandation? A Critical Question that Concerns Every International Marketing Academic and Practitioner
  • Author / Creator:
    Vrontis, D. / Academy of Marketing
  • Contributors:
    Tynan, A.C.
  • Conference:
    Annual Conference, Academy of Marketing; 2002; Nottingham
  • Published in:
    Academy of Marketing ; 183
  • Publisher:
    Academy of Marketing
  • Place of publication:
    Nottingham
  • Publication date:
    2002-01-01
  • Size:
    183 pages
  • Remarks:
    Held on CD-ROM. Also known as AM 2002; Held in e-store (RMS)
  • ISBN:
    0853581142
  • Type of media:
    Conference paper
  • Type of material:
    Print
  • Language:
    English
  • Keywords:
    Marketing, AM
  • Source:
    British Library Conference Proceedings
  • Export:
  • Share:
  • Citation:

© Metadata Copyright the British Library Board and other contributors. All rights reserved.

Table of contents conference proceedings

The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.

1
Psychographic Segmentation in the Service Context: Investigating the Ethnocentric Dimension of Self-Concept in Evaluating Segmentation Effectiveness
Andronikidis, A. / Oates, C. / Varvoglis, T. / Academy of Marketing | 2002
2
Which ingredients for which cake?: Achieving sustainable competitive position
Attia, S. / Hooley, G. / Academy of Marketing | 2002
3
A study of technological factors influencing the adoption of Internet Banking
Bao, Y. / Stewart, K. / Academy of Marketing | 2002
4
Innovative Approaches to Retail Store Location and Decision-making
Baray, J. / Cliquet, G. / Academy of Marketing | 2002
5
Segmenting the Market for Donors to Human Rights Organisations
Bennett, R. / Academy of Marketing | 2002
6
Conceptualising marketing theory as an empirical domain: a speculative taxonomy of research approaches to the practice of marketing theory and suggestions for feminist ethnographic interventions
Bettany, S. / Academy of Marketing | 2002
7
A Grounded Model of Marketing Strategy Evolution: Evidence from the New Zealand Wine Industry
Beverland, M. / Bretherton, P. / Lindgreen, A. / Academy of Marketing | 2002
8
Importance-Satisfaction Paradigm in Customer Satisfaction Analyses
Bhaskaran, S. / Academy of Marketing | 2002
9
Using spatial models to solve difficult retail location problems
Birkin, M. / Clarke, M. / Academy of Marketing | 2002
10
Assessing The Financial Value Of Corporate Reputation: Suggestions For A Proposed Formula
Bowd, R. / Bowd, L. / Harris, P. / Academy of Marketing | 2002
11
Integrating Information Technology into Marketing Practice - The IT Reality of Contemporary Marketing Practice
Brady, M. / Saren, M. / Tzokas, N. / Academy of Marketing | 2002
12
Ethical Aspects of Drug Pricing: GlaxoSmithKline and Anti-Retroviral Drugs in South Africa
Brennan, R. / Baines, P. / Academy of Marketing | 2002
13
Trust me - I'm a marketing academic! A cross-disciplinary look at trust
Bretherton, P. / Carswell, P. / Academy of Marketing | 2002
14
Rethinking service encounters : focus on strategic and social dimensions
Broderick, A. / Academy of Marketing | 2002
15
ROI on CRM
Buttle, F. / Academy of Marketing | 2002
16
Export Market-Oriented Behavior and Export Performance: The Moderating Roles of Competitive Intensity and Technological Turbulence
Cadogan, J.W. / Cui, C.C. / Li, E.K.Y. / Academy of Marketing | 2002
17
Modelling Intuition in Retail Site Assessment (MIRSA): Making sense of retail location using retailers' intuitive judgements as a support for decision-making
Clarke, I. / Mackaness, W. / Ball, B. / Academy of Marketing | 2002
18
Determinants of purchasing behaviour of airline tickets on the Internet
Riley, F.D. / Schumacher, K. / Academy of Marketing | 2002
19
Aligning Vision, Values, and Branding
Davidson, J.H. / Academy of Marketing | 2002
20
The Development of Brand Consciousness and Retail Change: An Exploratory Oral History 1918-1965
Davies, A. / Elliott, R. / Academy of Marketing | 2002
21
Beer on screen - alcohol, sport and codebreaking
Davies, F.M. / Academy of Marketing | 2002
22
The impact of new media on internal marketing communication: a stakeholder perspective
de Bussy, N.M. / Dix, S. / Cooper, G. / Academy of Marketing | 2002
23
Cyber-delinquency or electronic opportunism?: Exploring young consumers' willingness to lie to and steal from companies online
Denegri, J. / Molesworth, M. / Academy of Marketing | 2002
24
An Analysis of Choice Criteria in the Home Loans Market
Devlin, J.F. / Academy of Marketing | 2002
25
Formative Vs. reflective indicators in measure development: does the choice of indicators matter?
Diamantopoulos, A. / Siguaw, J. / Academy of Marketing | 2002
26
``Country-of-Origin and National Identity: Towards an Integrative Framework''
Dinnie, K.J. / Hogg, G. / Baker, M. / Shaw, D. / Academy of Marketing | 2002
27
The Role of Crisis Communications in an Integrated Marketing Communications Strategy
Dolphin, R. / Academy of Marketing | 2002
28
An examination of CRM processes: A conceptual framework and research agenda
Donaldson, B. / Balaraman, P. / Tzokas, N. / Academy of Marketing | 2002
29
Lip Service: Variables Associated with Recommendation
East, R. / Lomax, W. / Freeman, E. / Academy of Marketing | 2002
30
Towards a Schism in Relationship Marketing's Broad Church
Egan, J. / Academy of Marketing | 2002
31
An Investigation of the Concept of E-Marketplace in Supply Chain Management
Eng, T.Y. / Spickett-Jones, G. / Academy of Marketing | 2002
32
Emotional labour and the role of external and internal marketing
Enos, H. / Cullinane, J. / Skinner, H.M. / Academy of Marketing | 2002
33
Marketing and Conflicting Dates For Its Emergence: Hotchkiss, Bartels, the `Fifties School' and Alternative Accounts
Enright, M. / Academy of Marketing | 2002
34
The Unreliable Marketing Route Map and the Road to Hell (?)
Evans, M. / Academy of Marketing | 2002
35
Future marketers: future curriculum: future shock?
Evans, M. / Nancarrow, C. / Tapp, A. / Stone, M. / Academy of Marketing | 2002
36
Marketing Sadism: Super Cannes and Consumer Culture
Fitchett, J.A. / Academy of Marketing | 2002
37
Food Purchase and Shopping Behaviour in Low-Income and Traditional Societies - Analysis of Customers in Ludhiana, North-West India
Goel, V. / Bhaskaran, S. / Academy of Marketing | 2002
38
The social divide:continuous and discontinuous membership in political parties
Granik, S. / Academy of Marketing | 2002
39
``Following The Yellow Brick Road With Dorothy'' - Young Adults' Perceptions Of Navigating The Information Superhighway
Grant, I. / Waite, K. / Academy of Marketing | 2002
40
The influence of perceived body image on the food purchasing behaviour of generation X females
Hall, J. / O Mahony, G.B. / Academy of Marketing | 2002
41
How do Consumers Select Wine? Factors that Effect the Purchase Decision Making Process in the Wine Category
Halstead, L.J. / Academy of Marketing | 2002
42
Perceptions of E-Commerce: A Survey on Malaysia based Small and Medium Entrepreneurs (SMEs)
Hamid, A.B. / Baharun, R. / Academy of Marketing | 2002
43
Trust and Adaptation in Buyer-Seller Relationships
Hanmer-Lloyd, S. / Canning, L. / Academy of Marketing | 2002
44
Consumer Decision Making: An Integrated Approach
Hansen, T. / Academy of Marketing | 2002
45
The Role of the Audit in Improving Advertising Self-Regulation: Charting the Australian Experience
Harker, D. / Harker, M. / Academy of Marketing | 2002
46
Lingua Franca Customer Relationship Metaphor and Anthropomorphisation
Harker, M.J. / Academy of Marketing | 2002
47
Company turnarounds and marketing capabilities: developing the concepts
Harker, M. / Harker, D. / Academy of Marketing | 2002
48
Brand Asset Intelligence in High Tech Consumer Markets and Effective Branding Strategies
Harris, P. / Schoenfelder, J. / Academy of Marketing | 2002
49
An Examination of Primary Stakeholders' Opinions in CRM: Convergence and Divergence?
Hart, S. / Hogg, G. / Banerjee, M. / Academy of Marketing | 2002
50
The Implications of Customer-Driven Benchmarking to Sustained Marketing Performance: Theoretical Analysis and Research Propositions
Hassan, S.S. / Kortam, W. / Academy of Marketing | 2002
51
On How Consumers Evaluate Consumption Experiences: Integrating Perspectives on Service Encounter Evaluations and Comparison Standards
Healey, M.P. / Lewis, B.R. / Academy of Marketing | 2002
52
Consumer Perceived Value in Disposal Behaviour
Hibbert, S.A. / Horne, S. / Academy of Marketing | 2002
53
Client motivations to maintain relationships with lawyers
Hilton, T. / Academy of Marketing | 2002
54
Motivations for Franchising: A Comparative Approach
Huang, C.-I. / Academy of Marketing | 2002
55
Collectors in their social world: a subculture of consumption?
Hughes, N. / Hogg, M. / Academy of Marketing | 2002
56
Implementing CRM and e commerce - Does the marketing concept provide a missing link?
Hughes, T.J. / Academy of Marketing | 2002
57
Playing to Win: A Qualitative Study of Marketing Mix Practices of Small Ethnic Retail Enterprises in the UK
Jamal, A. / Academy of Marketing | 2002
58
Say Hello, Wave Goodbye: Missed Opportunities for Electronic Relationship Marketing within the Financial Services Sector?
Kapoulas, A. / Murphy, W. / Ellis, N. / Academy of Marketing | 2002
59
Understanding interactions in professional services: an insight into confidential meetings between clients and consultants
Karantinou, K. / Hogg, M. / Academy of Marketing | 2002
60
Affective communication and salesperson performance: Towards an understanding of the characteristics of an effective salesperson
Keating, S. / Pitt, L.F. / Napoli, J. / Cooke, K. / Fish, W. / Murgolo-Poore, M. / Nel, D. / Academy of Marketing | 2002
61
Redrawing the Perceptual Map of a City: A new approach to place marketing that looks at improving the image and value of the Bradford as a brand, using stakeholder perceptions and photographic evidence of major routes through the city
Killingbeck, A.J. / Trueman, M.M. / Academy of Marketing | 2002
62
Developing An E-Commerce Consumer Satisfaction Index (ECCSI)
Kim, H.-R. / Arnott, D.C. / Academy of Marketing | 2002
63
Purchasing Professional Services: Organisational Boundaries and Professional Loyalty
Laing, A. / Lian, P. / Academy of Marketing | 2002
64
UK Brewing Distribution Channel Changes Since 1989 and their effects on prices
Lawler, K. / Lee, K.P. / Storey, S. / Academy of Marketing | 2002
65
The Established and Potential Mediating Variables in the Child's Understanding of Advertising Intent : Towards a Research Agenda
Lawlor, M.-A. / Prothero, A. / Academy of Marketing | 2002
66
Relationship Marketing's Appropriateness: A Conceptual Model and Exploratory Study
Lindgreen, A. / Beverland, M. / Academy of Marketing | 2002
67
Corporate Re-Branding: From Normative Models to Knowledge Management
Lomax, W. / Mador, M. / Academy of Marketing | 2002
68
Reference price research: a critical review, recent developments and future directions
Lowe, B. / Alpert, F. / Academy of Marketing | 2002
69
Extending the Marketing Concept Using Resource-Based Theory
Maklan, S. / Knox, S. / Ryals, L. / Academy of Marketing | 2002
70
``Analysing relationships among rewards, organisational commitment and service quality : An Internal marketing perspective''
Malhotra, N. / Academy of Marketing | 2002
71
Cyber Dudes and Cyber Babes: Gendered Relationship Marketing via the Internet?
Maltby, A. / Wedande, G. / Ralston, L. / Academy of Marketing | 2002
72
Attitudes to food and beef: the Portuguese consumer
Marreiros, C. / Ness, M. / Academy of Marketing | 2002
73
Determinants of customers' satisfaction in financial services: a comparison between banks and grocery retailers
Martinelli, E. / Academy of Marketing | 2002
74
Learning from Orkney: Implications for the Development of the Scottish Crafts Sector?
McAuley, A. / Fillis, I. / Academy of Marketing | 2002
75
Buying online: an exploratory investigation of risk perception within Internet shoppers and non-shoppers
Merriman, I. / Ward, P. / Davies, B. / Academy of Marketing | 2002
76
Relationship marketing and practices reflective of Asian values' in the grocery distribution channels in Malaysia
Mohd-Roslin, R. / Academy of Marketing | 2002
77
Young adults' uses of commercial and non-commercial Internet content
Molesworth, M. / Jenkins, K. / Academy of Marketing | 2002
78
Organizational Culture and the Service Company: Exploring the Synergy
Montano, S. / Szmigin, I. / Academy of Marketing | 2002
79
Re-Inquiring and Progressing People as Products: A Research Agenda for New Media, New Methods and New Theories
Murgolo-Poore, M.E. / Pitt, L.F. / Berthon, P.R. / Ewing, M.T. / Academy of Marketing | 2002
80
Public Preferences for Food Risk Communications
Ness, M.R. / Brennan, M. / Frewer, L. / Kuznesof, S. / Miles, S. / Ritson, C. / Academy of Marketing | 2002
81
The Effects of Organisational Climate on Market Orientation: Evidence from the Facilities Management industry
Nwankwo, S. / Fuh, M. / Owusu-Frimpong, N. / Academy of Marketing | 2002
82
What can marketing do for recycling?
Oates, C. / McDonald, S. / Academy of Marketing | 2002
83
Emerging Research Issues in Service Brand Equity
O Loughlin, D. / Szmigin, I. / Turnbull, P. / Academy of Marketing | 2002
84
Educating Rita or Freeing Willy: An exploration of the marketer - consumer interface in the UK film industry
Ozbilgin, M.F. / Kerrigan, F. / Academy of Marketing | 2002
85
Can Internal Marketing be implemented within bureaucratic organisations?
Papasolomou-Doukakis, I. / Academy of Marketing | 2002
86
Communication Strategies and Marketing Performance: an application of the Mohr and Nevin framework to Intra-organisational cross-functional teams
Peters, L.D. / Academy of Marketing | 2002
87
Developing Market Orientation in China: The Impact of the Regulation and Ownership Structure
Qu, R. / Ennew, C.T. / Sinclair, T. / Academy of Marketing | 2002
88
Exploring the elements of trust in building on-line relationships in the on-line marketing of wine: a research agenda
Quinton, S. / Harridge-March, S. / Academy of Marketing | 2002
89
Marketing Theory in Business to Business Organisations?
Reed, G. / Story, V. / Saker, J. / Academy of Marketing | 2002
90
Email Marketing: Permission to Pester
Rettie, R. / Grandcolas, U. / Payne, V. / Academy of Marketing | 2002
91
The Effectiveness of Homepage Marketing in Tourism: Some Empirical Evidence
Ridley, A.-M. / Lawler, K. / Academy of Marketing | 2002
92
Linking Atmosphere and Reputation in Order to Measure Business-to-Business Relationships
Roper, S. / Davies, G. / Murphy, J. / Academy of Marketing | 2002
93
Towards a Research Agenda for eCRM
Rowley, J. / Academy of Marketing | 2002
94
Having, Being and Consumption
Shankar, A. / Fitchett, J.A. / Academy of Marketing | 2002
95
Ethical Consumer Choice - An Exploration of Values
Shaw, D. / Grehan, E. / Hassan, L. / Shiu, E. / Academy of Marketing | 2002
96
A proposal for a comprehensive survey response-rate measure (CRRM)
Shaw, M. / Bednall, D. / Binney, W. / Academy of Marketing | 2002
97
Validating the Role and Relevance Model of sMarketing in Small and Medium Sized Enterprises
Simpson, M. / Padmore, J. / Taylor, N. / Academy of Marketing | 2002
98
An Empirical Investigation of the Ethical Beliefs of Consumers in China
Siu, N.Y.-M. / Lee, B.Y.-Y. / Hui, A.S.-Y. / Academy of Marketing | 2002
99
Promoting literacy and numeracy tuition to long-term unemployed adults: A South Wales case study
Skinner, H. / Academy of Marketing | 2002
100
Three Scenarios for Applying Chaos Theory in Consumer Research
Smith, A.P. / Academy of Marketing | 2002
101
The changing face of marketing academia: what can we learn from commercial market research?
Tapp, A.J. / Academy of Marketing | 2002
102
Consumer expectations of online information provided by bank web sites
Waite, K. / Harrison, T. / Academy of Marketing | 2002
103
Challenging Conventional Notions of International Market Selection
Walton, G. / Academy of Marketing | 2002
104
Contemporary Business Responses to the `Drivers of Change' in our Asia/Pacific region
Walton, G. / Freeman, S. / Academy of Marketing | 2002
105
Key Behaviours in Advertising Risk Management in the Not-For-Profit Sector
West, D. / Sargeant, A. / Academy of Marketing | 2002
106
Experiential Reflections and Lessons for the Future of On-line Retailing in the UK
White, H. / Daniel, E. / Academy of Marketing | 2002
107
Customer Retention and Customer Divestment: An Exploratory Study of Right Customers, ``At-Risk'' Right Customers, and Wrong Customers
Woo, K.-s. / Fock, H. / Academy of Marketing | 2002
108
A qualitative exploration of consumer disadvantage in the context of grocery shopping
Woodliffe, L. / Academy of Marketing | 2002
109
Me, Myself, I: Aspects of `Self' in Consumption
Woodruffe-Burton, H.R. / Elliott, R. / Academy of Marketing | 2002
110
Business Geomatics in Canada: a marketing perspective
Yeates, M. / Jones, K. / Hernandez, T. / Academy of Marketing | 2002
111
Cooperation in marketing relationships - The case of former Yugoslav markets
Zuzel, B. / Zabkar, V. / Academy of Marketing | 2002
112
Relationship Marketing: The Interaction of Cultural Value Dimensions
Abosag, I. / Tynan, C. / Lewis, C. / Academy of Marketing | 2002
113
Cross-National Marketing Research Issues, Problems and Solutions ``A Review''
Aish, E.M.A. / Academy of Marketing | 2002
114
Controlled or Controlling? An Exploratory Investigation Into the Marketing - Literate Youth Consumer
Aldred, A. / Carroll, A. / Academy of Marketing | 2002
115
Learning Orientation within Marketing Organisations - An Individual Level Perspective
Armstrong, B.L. / Souchon, A.L. / Cadogan, J.W. / Academy of Marketing | 2002
116
Relative Emphasis Between Firms' Domestic and Export Market Orientation Behaviours: Conceptualisation and Research Proposition
Asmat-Nizam, A.T. / Cadogan, J.W. / Academy of Marketing | 2002
117
``Where is my product positioned?'':Achieving and Sustaining planned competitive position
Attia, S. / Academy of Marketing | 2002
118
International Marketing of British Education; Research on International Students' Perception and the UK Market Penetration
Binsardi, A.P. / Ekwulogo, F. / Price, C. / Academy of Marketing | 2002
119
Marketing in New Zealand:A Comparison of Consumer and Industrial Firms
Brooksbank, R. / Taylor, D. / Academy of Marketing | 2002
120
The Way Forward: Virtual Supervision of Marketing Dissertations
Carberry, M. / Mitchell, S. / Spurgeon, D. / Academy of Marketing | 2002
121
Crisis Communications - The ``Seven M'' Framework
Carroll, C. / Academy of Marketing | 2002
122
A Re-examination of Service Quality Models and A New Closed Loop Perspective
Chan, M. / Hui, Y.V. / Academy of Marketing | 2002
123
Moderating Role of Conspicuous Consumption and Product Judgment on Relationship between Consumer Ethnocentrism and Willingness to Buy in China
Chen, G. / Academy of Marketing | 2002
124
A Shock to the System: Applying Neuro-Linguistic Programming to analyse audience reactions to shock tactics in advertisements
Collins, S. / Enos, H. / Skinner, H.M. / Stephens, P. / Academy of Marketing | 2002
125
Supply Chain Shocks and SMEs: Foot and Mouth Disease and Black Country Small Businesses
Custance, P. / Orton, G. / Revell, B. / Academy of Marketing | 2002
126
Retailing in Asia and its relationship to the emerging `global standards'
Davies, K. / Academy of Marketing | 2002
127
Cyber with Rosie: An Evaluation of Childrens' Web Sites
Dean, D. / Clannachan, S. / Archer-Brown, A. / Academy of Marketing | 2002
128
Kiosk Marketing in the Belgian Chain Retail Sector
de Moerloose, C. / Lindgreen, A. / Academy of Marketing | 2002
129
A shock to the legal system - Is the legal system essentially a mechanism enabling efficient operation of the marketing exchange process?
Dennis, J. / Academy of Marketing | 2002
130
Jazz
Dennis, N.K. / Murphy, P. / Academy of Marketing | 2002
131
Re-thinking Marketing Structures in the Fast Moving Consumer Goods Sector: An Exploratory Study of UK Firms
Dewsnap, B. / Jobber, D. / Academy of Marketing | 2002
132
UK Consumers and their (Mis-)Management of Credit and Debt
Eccles, S. / Woodruffe-Burton, H.R. / Elliott, R. / Academy of Marketing | 2002
133
Managing Business Process Interfaces
Ennis, S. / de Burca, S. / Fynes, B. / Academy of Marketing | 2002
134
Adapting factor modelling techniques for better data usage and more flexible interpretation
Geraldine, C. / Academy of Marketing | 2002
135
Well-being and the Marketing Concept of Consumer
Gibbs, P. / Academy of Marketing | 2002
136
Differences in Marketing Assets and Capabilities among Market leaders, Challengers and Followers
Greenley, G. / Hooley, G. / Academy of Marketing | 2002
137
Research for marketing decisions: towards a typology of consumer survey research practice in industry
Greig, I.D. / Academy of Marketing | 2002
138
The Saliency of Organic Images in the Perceptions of Destiantion Brands
Hankinson, G. / Academy of Marketing | 2002
139
The rise and fall of UK banking call centres: a case of customer containment or wasted marketing opportunity?
Harden, G.R. / Academy of Marketing | 2002
140
Fresh produce industry relationships: Part two of a longitudinal study investigating relationships between suppliers and multiple retailer buyers
Hingley, M.K. / Howson, S. / Academy of Marketing | 2002
141
Brand Personality Research in a Different Cultural Setting
Hofmeister-Toth, A. / Kunsagi, A. / Neulinger, A. / Academy of Marketing | 2002
142
The Commodification of the Professions : Marketing, Consumerism and Professional Services
Hogg, G. / Laing, A. / Academy of Marketing | 2002
143
Marketing to Ethnic Minorities: An Ethnographic Study of Shared Consumption Rituals among Ethnic Minority Consumers in the UK
Jamal, A. / Academy of Marketing | 2002
144
Sponsorship in Association Football - Is There an Alienation Value?
Jenkins, L. / Fleming, W. / Academy of Marketing | 2002
145
`The Ideology of the Advertising Process: An Exploration of the Generation and Creation of Advertising Meaning and Values'
Kelly, A. / Academy of Marketing | 2002
146
Qualitative Landscapes: Analysing Qualitative Data Using CAQDAS
Kent, R.A. / Academy of Marketing | 2002
147
Differences Between Online and Offline Customer Satisfaction: by Industry, by Product, by Culture
Kim, H.-R. / Arnott, D.C. / Academy of Marketing | 2002
148
Reliance on Outcome-Based Organisational Control Systems and Unethical Selling Behaviour: Theoretical Development
Lee, N. / Cadogan, J.W. / Academy of Marketing | 2002
149
Match Day at Old Trafford: An Sponsorship Experience
McAllister, G. / O Sullivan, P. / Basini, S. / Academy of Marketing | 2002
150
Fashion Retailing : Gender Issues in Store Image
McColl, J.C. / Cowie, J. / Siddiqui, N. / Academy of Marketing | 2002
151
Pushing Drugs: The Implications of the Introduction of NHS Primary Care Organisations on Pharmaceutical Selling Strategy
McGill, J.D. / Lomax, A.W. / Ellson, I. / Academy of Marketing | 2002
152
A longitudinal study of the effects of fluctuating prices on behavioural intention
McMahon-Beattie, U. / Palmer, A. / Academy of Marketing | 2002
153
Alliances amoug suppliers and retailers in the grocery distribution channel in Malaysia
Mohd-Roslin, R. / Proctor, T. / Academy of Marketing | 2002
154
An Investigation of Key Account Selection and Management Within the UK Higher Education Corporate Executive Development Sector
Murray, S. / Underhill, J. / Academy of Marketing | 2002
155
Loyalty proneness in tourism: The main holiday vs. short breaks
Niininen, O. / Academy of Marketing | 2002
156
Analysing the Factors Influencing Airline Choice - A Choice Based Conjoint Approach
Oppenheim, P. / Hall, J. / Abubaka, B. / Academy of Marketing | 2002
157
Internet or travel store? An investigation of consumer holiday trip information search and booking behaviour
Oppewal, H. / Simon, E. / Academy of Marketing | 2002
158
The effects of experience on the temporal stability of service quality dimensions
Palmer, A. / O Neill, M. / Academy of Marketing | 2002
159
New Product and Brand Launches: Existing and potential knowledge
Pillai, G.J.J.D. / Stern, P. / Academy of Marketing | 2002
160
Managing a modern relationship - critical factors for business to business markets
Pole, K.L. / Haskell, J. / Academy of Marketing | 2002
161
Marketing Theory: Signposts for the FutureWhat Role Other Disciplines?
Prothero, A. / Academy of Marketing | 2002
162
Relationship marketing: so how can it be operationalised by UK business to consumer general insurance sector
Sekhon, H.S. / Academy of Marketing | 2002
163
Who, Why, When, How, and What? Customer De-selection in Business-to-Business Markets
Shaughnessy, S. / Pressey, A. / Academy of Marketing | 2002
164
Service Quality in Public Relations Consultancies: a lack of customer focus?
Sheard, M.-P. / Academy of Marketing | 2002
165
Online Fashion Marketing: Exploratory Findings
Siddiqui, N. / McColl, J. / Academy of Marketing | 2002
166
Class Distinction: Brand Experience Event Management, for the Mercedes-Benz M Class
Spickett-Jones, J.G. / Eng, T.Y. / Weakley, S. / Academy of Marketing | 2002
167
Establishing CMAT™ - The Customer Management Scorecard as a Global CRM Benchmark
Starkey, M. / Academy of Marketing | 2002
168
e-CRM complexity - the promise of a pattern language
Tagg, S.K. / Academy of Marketing | 2002
169
Quality as a factor determining image of the supplier in business to the business market in Poland
Urbaniak, M. / Szymczak, J. / Academy of Marketing | 2002
170
Integrating Transaction and Relationship Marketing Activity in the Building Society Context
Walsh, S. / Academy of Marketing | 2002
171
Corporate Communications and Digital Asset Management in the UK Construction Industry
Wedande, G. / Academy of Marketing | 2002
172
What Strategic Marketing Involves in a Small Firm Development Context: A Contribution to the Debate on the Contextualisation of Marketing Theory
Wyer, P. / Barrett, B. / Academy of Marketing | 2002
173
When are brands perceived as personalities?
Yoon, T.-H. / Ekinci, Y. / Oppewal, H. / Academy of Marketing | 2002
174
State of the Art in Global Industrial Sourcing: Review and Research Propositions
Anderson, P.H. / Chao, P. / Academy of Marketing | 2002
175
The Development and Implementation of Global Marketing and Sales Metrics in Two Multinational Corporations
Engle, R. / Academy of Marketing | 2002
176
globalbrand.com: Standardised or Localised Communications?
Fan, Y. / Academy of Marketing | 2002
177
Hijacking country of origin image
Fletcher, R. / Bell, J. / Academy of Marketing | 2002
178
Strategic Forces Leading to Technology Adoption As A Means Of Gaining a Competitive Marketing Advantage
Lee, O.F. / Lundstrom, W.J. / Academy of Marketing | 2002
179
Subsegmenting the heritage tourism market to better focus on tourists' personal heritage motivations
McCain, G. / Ray, N.M. / Academy of Marketing | 2002
180
The Decline of the Strategic Role of Marketing? A Portrayal of the Alleged ``Crisis''
Merl, O. / Lukas, B. / Whitwell, G. / Academy of Marketing | 2002
181
A Cross-Cultural Comparison of the Internet Buying behavior: The Effects of Internet Usage, Perceived risks, and Innovativness
Park, C. / Jun, J.-K. / Academy of Marketing | 2002
182
Trust and Global Interactive Marketing
Subramanian, B. / Academy of Marketing | 2002
183
Adaptation, Standardisation or AdaptStandation? A Critical Question that Concerns Every International Marketing Academic and Practitioner
Vrontis, D. / Academy of Marketing | 2002
184
The AdaptStand Model The Development of a New Approach in International Marketing
Vrontis, D. / Academy of Marketing | 2002
185
In search of a new paradigm: integrating operational decisions into international marketing theory - some observations and a tentative model
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