Key Behaviours in Advertising Risk Management in the Not-For-Profit Sector (English)
- New search for: West, D.
- New search for: Sargeant, A.
- New search for: Academy of Marketing
- New search for: West, D.
- New search for: Sargeant, A.
- New search for: Tynan, A.C.
- New search for: Academy of Marketing
In:
Academy of Marketing
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105
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2002
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ISBN:
- Conference paper / Print
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Title:Key Behaviours in Advertising Risk Management in the Not-For-Profit Sector
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Contributors:
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Conference:Annual Conference, Academy of Marketing ; 2002 ; Nottingham
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Published in:Academy of Marketing ; 105
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Publisher:
- New search for: Academy of Marketing
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Place of publication:Nottingham
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Publication date:2002-01-01
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Size:105 pages
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Remarks:Held on CD-ROM. Also known as AM 2002; Held in e-store (RMS)
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ISBN:
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Type of media:Conference paper
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Type of material:Print
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Language:English
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Keywords:
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Source:
© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Table of contents conference proceedings
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
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Psychographic Segmentation in the Service Context: Investigating the Ethnocentric Dimension of Self-Concept in Evaluating Segmentation EffectivenessAndronikidis, A. / Oates, C. / Varvoglis, T. / Academy of Marketing et al. | 2002
- 2
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Which ingredients for which cake?: Achieving sustainable competitive positionAttia, S. / Hooley, G. / Academy of Marketing et al. | 2002
- 3
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A study of technological factors influencing the adoption of Internet BankingBao, Y. / Stewart, K. / Academy of Marketing et al. | 2002
- 4
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Innovative Approaches to Retail Store Location and Decision-makingBaray, J. / Cliquet, G. / Academy of Marketing et al. | 2002
- 5
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Segmenting the Market for Donors to Human Rights OrganisationsBennett, R. / Academy of Marketing et al. | 2002
- 6
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Conceptualising marketing theory as an empirical domain: a speculative taxonomy of research approaches to the practice of marketing theory and suggestions for feminist ethnographic interventionsBettany, S. / Academy of Marketing et al. | 2002
- 7
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A Grounded Model of Marketing Strategy Evolution: Evidence from the New Zealand Wine IndustryBeverland, M. / Bretherton, P. / Lindgreen, A. / Academy of Marketing et al. | 2002
- 8
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Importance-Satisfaction Paradigm in Customer Satisfaction AnalysesBhaskaran, S. / Academy of Marketing et al. | 2002
- 9
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Using spatial models to solve difficult retail location problemsBirkin, M. / Clarke, M. / Academy of Marketing et al. | 2002
- 10
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Assessing The Financial Value Of Corporate Reputation: Suggestions For A Proposed FormulaBowd, R. / Bowd, L. / Harris, P. / Academy of Marketing et al. | 2002
- 11
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Integrating Information Technology into Marketing Practice - The IT Reality of Contemporary Marketing PracticeBrady, M. / Saren, M. / Tzokas, N. / Academy of Marketing et al. | 2002
- 12
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Ethical Aspects of Drug Pricing: GlaxoSmithKline and Anti-Retroviral Drugs in South AfricaBrennan, R. / Baines, P. / Academy of Marketing et al. | 2002
- 13
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Trust me - I'm a marketing academic! A cross-disciplinary look at trustBretherton, P. / Carswell, P. / Academy of Marketing et al. | 2002
- 14
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Rethinking service encounters : focus on strategic and social dimensionsBroderick, A. / Academy of Marketing et al. | 2002
- 15
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ROI on CRMButtle, F. / Academy of Marketing et al. | 2002
- 16
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Export Market-Oriented Behavior and Export Performance: The Moderating Roles of Competitive Intensity and Technological TurbulenceCadogan, J.W. / Cui, C.C. / Li, E.K.Y. / Academy of Marketing et al. | 2002
- 17
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Modelling Intuition in Retail Site Assessment (MIRSA): Making sense of retail location using retailers' intuitive judgements as a support for decision-makingClarke, I. / Mackaness, W. / Ball, B. / Academy of Marketing et al. | 2002
- 18
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Determinants of purchasing behaviour of airline tickets on the InternetRiley, F.D. / Schumacher, K. / Academy of Marketing et al. | 2002
- 19
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Aligning Vision, Values, and BrandingDavidson, J.H. / Academy of Marketing et al. | 2002
- 20
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The Development of Brand Consciousness and Retail Change: An Exploratory Oral History 1918-1965Davies, A. / Elliott, R. / Academy of Marketing et al. | 2002
- 21
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Beer on screen - alcohol, sport and codebreakingDavies, F.M. / Academy of Marketing et al. | 2002
- 22
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The impact of new media on internal marketing communication: a stakeholder perspectivede Bussy, N.M. / Dix, S. / Cooper, G. / Academy of Marketing et al. | 2002
- 23
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Cyber-delinquency or electronic opportunism?: Exploring young consumers' willingness to lie to and steal from companies onlineDenegri, J. / Molesworth, M. / Academy of Marketing et al. | 2002
- 24
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An Analysis of Choice Criteria in the Home Loans MarketDevlin, J.F. / Academy of Marketing et al. | 2002
- 25
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Formative Vs. reflective indicators in measure development: does the choice of indicators matter?Diamantopoulos, A. / Siguaw, J. / Academy of Marketing et al. | 2002
- 26
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``Country-of-Origin and National Identity: Towards an Integrative Framework''Dinnie, K.J. / Hogg, G. / Baker, M. / Shaw, D. / Academy of Marketing et al. | 2002
- 27
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The Role of Crisis Communications in an Integrated Marketing Communications StrategyDolphin, R. / Academy of Marketing et al. | 2002
- 28
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An examination of CRM processes: A conceptual framework and research agendaDonaldson, B. / Balaraman, P. / Tzokas, N. / Academy of Marketing et al. | 2002
- 29
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Lip Service: Variables Associated with RecommendationEast, R. / Lomax, W. / Freeman, E. / Academy of Marketing et al. | 2002
- 30
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Towards a Schism in Relationship Marketing's Broad ChurchEgan, J. / Academy of Marketing et al. | 2002
- 31
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An Investigation of the Concept of E-Marketplace in Supply Chain ManagementEng, T.Y. / Spickett-Jones, G. / Academy of Marketing et al. | 2002
- 32
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Emotional labour and the role of external and internal marketingEnos, H. / Cullinane, J. / Skinner, H.M. / Academy of Marketing et al. | 2002
- 33
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Marketing and Conflicting Dates For Its Emergence: Hotchkiss, Bartels, the `Fifties School' and Alternative AccountsEnright, M. / Academy of Marketing et al. | 2002
- 34
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The Unreliable Marketing Route Map and the Road to Hell (?)Evans, M. / Academy of Marketing et al. | 2002
- 35
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Future marketers: future curriculum: future shock?Evans, M. / Nancarrow, C. / Tapp, A. / Stone, M. / Academy of Marketing et al. | 2002
- 36
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Marketing Sadism: Super Cannes and Consumer CultureFitchett, J.A. / Academy of Marketing et al. | 2002
- 37
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Food Purchase and Shopping Behaviour in Low-Income and Traditional Societies - Analysis of Customers in Ludhiana, North-West IndiaGoel, V. / Bhaskaran, S. / Academy of Marketing et al. | 2002
- 38
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The social divide:continuous and discontinuous membership in political partiesGranik, S. / Academy of Marketing et al. | 2002
- 39
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``Following The Yellow Brick Road With Dorothy'' - Young Adults' Perceptions Of Navigating The Information SuperhighwayGrant, I. / Waite, K. / Academy of Marketing et al. | 2002
- 40
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The influence of perceived body image on the food purchasing behaviour of generation X femalesHall, J. / O Mahony, G.B. / Academy of Marketing et al. | 2002
- 41
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How do Consumers Select Wine? Factors that Effect the Purchase Decision Making Process in the Wine CategoryHalstead, L.J. / Academy of Marketing et al. | 2002
- 42
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Perceptions of E-Commerce: A Survey on Malaysia based Small and Medium Entrepreneurs (SMEs)Hamid, A.B. / Baharun, R. / Academy of Marketing et al. | 2002
- 43
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Trust and Adaptation in Buyer-Seller RelationshipsHanmer-Lloyd, S. / Canning, L. / Academy of Marketing et al. | 2002
- 44
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Consumer Decision Making: An Integrated ApproachHansen, T. / Academy of Marketing et al. | 2002
- 45
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The Role of the Audit in Improving Advertising Self-Regulation: Charting the Australian ExperienceHarker, D. / Harker, M. / Academy of Marketing et al. | 2002
- 46
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Lingua Franca Customer Relationship Metaphor and AnthropomorphisationHarker, M.J. / Academy of Marketing et al. | 2002
- 47
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Company turnarounds and marketing capabilities: developing the conceptsHarker, M. / Harker, D. / Academy of Marketing et al. | 2002
- 48
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Brand Asset Intelligence in High Tech Consumer Markets and Effective Branding StrategiesHarris, P. / Schoenfelder, J. / Academy of Marketing et al. | 2002
- 49
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An Examination of Primary Stakeholders' Opinions in CRM: Convergence and Divergence?Hart, S. / Hogg, G. / Banerjee, M. / Academy of Marketing et al. | 2002
- 50
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The Implications of Customer-Driven Benchmarking to Sustained Marketing Performance: Theoretical Analysis and Research PropositionsHassan, S.S. / Kortam, W. / Academy of Marketing et al. | 2002
- 51
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On How Consumers Evaluate Consumption Experiences: Integrating Perspectives on Service Encounter Evaluations and Comparison StandardsHealey, M.P. / Lewis, B.R. / Academy of Marketing et al. | 2002
- 52
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Consumer Perceived Value in Disposal BehaviourHibbert, S.A. / Horne, S. / Academy of Marketing et al. | 2002
- 53
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Client motivations to maintain relationships with lawyersHilton, T. / Academy of Marketing et al. | 2002
- 54
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Motivations for Franchising: A Comparative ApproachHuang, C.-I. / Academy of Marketing et al. | 2002
- 55
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Collectors in their social world: a subculture of consumption?Hughes, N. / Hogg, M. / Academy of Marketing et al. | 2002
- 56
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Implementing CRM and e commerce - Does the marketing concept provide a missing link?Hughes, T.J. / Academy of Marketing et al. | 2002
- 57
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Playing to Win: A Qualitative Study of Marketing Mix Practices of Small Ethnic Retail Enterprises in the UKJamal, A. / Academy of Marketing et al. | 2002
- 58
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Say Hello, Wave Goodbye: Missed Opportunities for Electronic Relationship Marketing within the Financial Services Sector?Kapoulas, A. / Murphy, W. / Ellis, N. / Academy of Marketing et al. | 2002
- 59
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Understanding interactions in professional services: an insight into confidential meetings between clients and consultantsKarantinou, K. / Hogg, M. / Academy of Marketing et al. | 2002
- 60
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Affective communication and salesperson performance: Towards an understanding of the characteristics of an effective salespersonKeating, S. / Pitt, L.F. / Napoli, J. / Cooke, K. / Fish, W. / Murgolo-Poore, M. / Nel, D. / Academy of Marketing et al. | 2002
- 61
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Redrawing the Perceptual Map of a City: A new approach to place marketing that looks at improving the image and value of the Bradford as a brand, using stakeholder perceptions and photographic evidence of major routes through the cityKillingbeck, A.J. / Trueman, M.M. / Academy of Marketing et al. | 2002
- 62
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Developing An E-Commerce Consumer Satisfaction Index (ECCSI)Kim, H.-R. / Arnott, D.C. / Academy of Marketing et al. | 2002
- 63
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Purchasing Professional Services: Organisational Boundaries and Professional LoyaltyLaing, A. / Lian, P. / Academy of Marketing et al. | 2002
- 64
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UK Brewing Distribution Channel Changes Since 1989 and their effects on pricesLawler, K. / Lee, K.P. / Storey, S. / Academy of Marketing et al. | 2002
- 65
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The Established and Potential Mediating Variables in the Child's Understanding of Advertising Intent : Towards a Research AgendaLawlor, M.-A. / Prothero, A. / Academy of Marketing et al. | 2002
- 66
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Relationship Marketing's Appropriateness: A Conceptual Model and Exploratory StudyLindgreen, A. / Beverland, M. / Academy of Marketing et al. | 2002
- 67
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Corporate Re-Branding: From Normative Models to Knowledge ManagementLomax, W. / Mador, M. / Academy of Marketing et al. | 2002
- 68
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Reference price research: a critical review, recent developments and future directionsLowe, B. / Alpert, F. / Academy of Marketing et al. | 2002
- 69
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Extending the Marketing Concept Using Resource-Based TheoryMaklan, S. / Knox, S. / Ryals, L. / Academy of Marketing et al. | 2002
- 70
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``Analysing relationships among rewards, organisational commitment and service quality : An Internal marketing perspective''Malhotra, N. / Academy of Marketing et al. | 2002
- 71
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Cyber Dudes and Cyber Babes: Gendered Relationship Marketing via the Internet?Maltby, A. / Wedande, G. / Ralston, L. / Academy of Marketing et al. | 2002
- 72
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Attitudes to food and beef: the Portuguese consumerMarreiros, C. / Ness, M. / Academy of Marketing et al. | 2002
- 73
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Determinants of customers' satisfaction in financial services: a comparison between banks and grocery retailersMartinelli, E. / Academy of Marketing et al. | 2002
- 74
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Learning from Orkney: Implications for the Development of the Scottish Crafts Sector?McAuley, A. / Fillis, I. / Academy of Marketing et al. | 2002
- 75
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Buying online: an exploratory investigation of risk perception within Internet shoppers and non-shoppersMerriman, I. / Ward, P. / Davies, B. / Academy of Marketing et al. | 2002
- 76
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Relationship marketing and practices reflective of Asian values' in the grocery distribution channels in MalaysiaMohd-Roslin, R. / Academy of Marketing et al. | 2002
- 77
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Young adults' uses of commercial and non-commercial Internet contentMolesworth, M. / Jenkins, K. / Academy of Marketing et al. | 2002
- 78
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Organizational Culture and the Service Company: Exploring the SynergyMontano, S. / Szmigin, I. / Academy of Marketing et al. | 2002
- 79
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Re-Inquiring and Progressing People as Products: A Research Agenda for New Media, New Methods and New TheoriesMurgolo-Poore, M.E. / Pitt, L.F. / Berthon, P.R. / Ewing, M.T. / Academy of Marketing et al. | 2002
- 80
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Public Preferences for Food Risk CommunicationsNess, M.R. / Brennan, M. / Frewer, L. / Kuznesof, S. / Miles, S. / Ritson, C. / Academy of Marketing et al. | 2002
- 81
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The Effects of Organisational Climate on Market Orientation: Evidence from the Facilities Management industryNwankwo, S. / Fuh, M. / Owusu-Frimpong, N. / Academy of Marketing et al. | 2002
- 82
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What can marketing do for recycling?Oates, C. / McDonald, S. / Academy of Marketing et al. | 2002
- 83
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Emerging Research Issues in Service Brand EquityO Loughlin, D. / Szmigin, I. / Turnbull, P. / Academy of Marketing et al. | 2002
- 84
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Educating Rita or Freeing Willy: An exploration of the marketer - consumer interface in the UK film industryOzbilgin, M.F. / Kerrigan, F. / Academy of Marketing et al. | 2002
- 85
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Can Internal Marketing be implemented within bureaucratic organisations?Papasolomou-Doukakis, I. / Academy of Marketing et al. | 2002
- 86
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Communication Strategies and Marketing Performance: an application of the Mohr and Nevin framework to Intra-organisational cross-functional teamsPeters, L.D. / Academy of Marketing et al. | 2002
- 87
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Developing Market Orientation in China: The Impact of the Regulation and Ownership StructureQu, R. / Ennew, C.T. / Sinclair, T. / Academy of Marketing et al. | 2002
- 88
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Exploring the elements of trust in building on-line relationships in the on-line marketing of wine: a research agendaQuinton, S. / Harridge-March, S. / Academy of Marketing et al. | 2002
- 89
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Marketing Theory in Business to Business Organisations?Reed, G. / Story, V. / Saker, J. / Academy of Marketing et al. | 2002
- 90
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Email Marketing: Permission to PesterRettie, R. / Grandcolas, U. / Payne, V. / Academy of Marketing et al. | 2002
- 91
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The Effectiveness of Homepage Marketing in Tourism: Some Empirical EvidenceRidley, A.-M. / Lawler, K. / Academy of Marketing et al. | 2002
- 92
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Linking Atmosphere and Reputation in Order to Measure Business-to-Business RelationshipsRoper, S. / Davies, G. / Murphy, J. / Academy of Marketing et al. | 2002
- 93
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Towards a Research Agenda for eCRMRowley, J. / Academy of Marketing et al. | 2002
- 94
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Having, Being and ConsumptionShankar, A. / Fitchett, J.A. / Academy of Marketing et al. | 2002
- 95
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Ethical Consumer Choice - An Exploration of ValuesShaw, D. / Grehan, E. / Hassan, L. / Shiu, E. / Academy of Marketing et al. | 2002
- 96
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A proposal for a comprehensive survey response-rate measure (CRRM)Shaw, M. / Bednall, D. / Binney, W. / Academy of Marketing et al. | 2002
- 97
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Validating the Role and Relevance Model of sMarketing in Small and Medium Sized EnterprisesSimpson, M. / Padmore, J. / Taylor, N. / Academy of Marketing et al. | 2002
- 98
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An Empirical Investigation of the Ethical Beliefs of Consumers in ChinaSiu, N.Y.-M. / Lee, B.Y.-Y. / Hui, A.S.-Y. / Academy of Marketing et al. | 2002
- 99
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Promoting literacy and numeracy tuition to long-term unemployed adults: A South Wales case studySkinner, H. / Academy of Marketing et al. | 2002
- 100
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Three Scenarios for Applying Chaos Theory in Consumer ResearchSmith, A.P. / Academy of Marketing et al. | 2002
- 101
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The changing face of marketing academia: what can we learn from commercial market research?Tapp, A.J. / Academy of Marketing et al. | 2002
- 102
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Consumer expectations of online information provided by bank web sitesWaite, K. / Harrison, T. / Academy of Marketing et al. | 2002
- 103
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Challenging Conventional Notions of International Market SelectionWalton, G. / Academy of Marketing et al. | 2002
- 104
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Contemporary Business Responses to the `Drivers of Change' in our Asia/Pacific regionWalton, G. / Freeman, S. / Academy of Marketing et al. | 2002
- 105
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Key Behaviours in Advertising Risk Management in the Not-For-Profit SectorWest, D. / Sargeant, A. / Academy of Marketing et al. | 2002
- 106
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Experiential Reflections and Lessons for the Future of On-line Retailing in the UKWhite, H. / Daniel, E. / Academy of Marketing et al. | 2002
- 107
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Customer Retention and Customer Divestment: An Exploratory Study of Right Customers, ``At-Risk'' Right Customers, and Wrong CustomersWoo, K.-s. / Fock, H. / Academy of Marketing et al. | 2002
- 108
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A qualitative exploration of consumer disadvantage in the context of grocery shoppingWoodliffe, L. / Academy of Marketing et al. | 2002
- 109
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Me, Myself, I: Aspects of `Self' in ConsumptionWoodruffe-Burton, H.R. / Elliott, R. / Academy of Marketing et al. | 2002
- 110
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Business Geomatics in Canada: a marketing perspectiveYeates, M. / Jones, K. / Hernandez, T. / Academy of Marketing et al. | 2002
- 111
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Cooperation in marketing relationships - The case of former Yugoslav marketsZuzel, B. / Zabkar, V. / Academy of Marketing et al. | 2002
- 112
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Relationship Marketing: The Interaction of Cultural Value DimensionsAbosag, I. / Tynan, C. / Lewis, C. / Academy of Marketing et al. | 2002
- 113
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Cross-National Marketing Research Issues, Problems and Solutions ``A Review''Aish, E.M.A. / Academy of Marketing et al. | 2002
- 114
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Controlled or Controlling? An Exploratory Investigation Into the Marketing - Literate Youth ConsumerAldred, A. / Carroll, A. / Academy of Marketing et al. | 2002
- 115
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Learning Orientation within Marketing Organisations - An Individual Level PerspectiveArmstrong, B.L. / Souchon, A.L. / Cadogan, J.W. / Academy of Marketing et al. | 2002
- 116
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Relative Emphasis Between Firms' Domestic and Export Market Orientation Behaviours: Conceptualisation and Research PropositionAsmat-Nizam, A.T. / Cadogan, J.W. / Academy of Marketing et al. | 2002
- 117
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``Where is my product positioned?'':Achieving and Sustaining planned competitive positionAttia, S. / Academy of Marketing et al. | 2002
- 118
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International Marketing of British Education; Research on International Students' Perception and the UK Market PenetrationBinsardi, A.P. / Ekwulogo, F. / Price, C. / Academy of Marketing et al. | 2002
- 119
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Marketing in New Zealand:A Comparison of Consumer and Industrial FirmsBrooksbank, R. / Taylor, D. / Academy of Marketing et al. | 2002
- 120
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The Way Forward: Virtual Supervision of Marketing DissertationsCarberry, M. / Mitchell, S. / Spurgeon, D. / Academy of Marketing et al. | 2002
- 121
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Crisis Communications - The ``Seven M'' FrameworkCarroll, C. / Academy of Marketing et al. | 2002
- 122
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A Re-examination of Service Quality Models and A New Closed Loop PerspectiveChan, M. / Hui, Y.V. / Academy of Marketing et al. | 2002
- 123
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Moderating Role of Conspicuous Consumption and Product Judgment on Relationship between Consumer Ethnocentrism and Willingness to Buy in ChinaChen, G. / Academy of Marketing et al. | 2002
- 124
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A Shock to the System: Applying Neuro-Linguistic Programming to analyse audience reactions to shock tactics in advertisementsCollins, S. / Enos, H. / Skinner, H.M. / Stephens, P. / Academy of Marketing et al. | 2002
- 125
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Supply Chain Shocks and SMEs: Foot and Mouth Disease and Black Country Small BusinessesCustance, P. / Orton, G. / Revell, B. / Academy of Marketing et al. | 2002
- 126
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Retailing in Asia and its relationship to the emerging `global standards'Davies, K. / Academy of Marketing et al. | 2002
- 127
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Cyber with Rosie: An Evaluation of Childrens' Web SitesDean, D. / Clannachan, S. / Archer-Brown, A. / Academy of Marketing et al. | 2002
- 128
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Kiosk Marketing in the Belgian Chain Retail Sectorde Moerloose, C. / Lindgreen, A. / Academy of Marketing et al. | 2002
- 129
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A shock to the legal system - Is the legal system essentially a mechanism enabling efficient operation of the marketing exchange process?Dennis, J. / Academy of Marketing et al. | 2002
- 130
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JazzDennis, N.K. / Murphy, P. / Academy of Marketing et al. | 2002
- 131
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Re-thinking Marketing Structures in the Fast Moving Consumer Goods Sector: An Exploratory Study of UK FirmsDewsnap, B. / Jobber, D. / Academy of Marketing et al. | 2002
- 132
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UK Consumers and their (Mis-)Management of Credit and DebtEccles, S. / Woodruffe-Burton, H.R. / Elliott, R. / Academy of Marketing et al. | 2002
- 133
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Managing Business Process InterfacesEnnis, S. / de Burca, S. / Fynes, B. / Academy of Marketing et al. | 2002
- 134
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Adapting factor modelling techniques for better data usage and more flexible interpretationGeraldine, C. / Academy of Marketing et al. | 2002
- 135
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Well-being and the Marketing Concept of ConsumerGibbs, P. / Academy of Marketing et al. | 2002
- 136
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Differences in Marketing Assets and Capabilities among Market leaders, Challengers and FollowersGreenley, G. / Hooley, G. / Academy of Marketing et al. | 2002
- 137
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Research for marketing decisions: towards a typology of consumer survey research practice in industryGreig, I.D. / Academy of Marketing et al. | 2002
- 138
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The Saliency of Organic Images in the Perceptions of Destiantion BrandsHankinson, G. / Academy of Marketing et al. | 2002
- 139
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The rise and fall of UK banking call centres: a case of customer containment or wasted marketing opportunity?Harden, G.R. / Academy of Marketing et al. | 2002
- 140
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Fresh produce industry relationships: Part two of a longitudinal study investigating relationships between suppliers and multiple retailer buyersHingley, M.K. / Howson, S. / Academy of Marketing et al. | 2002
- 141
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Brand Personality Research in a Different Cultural SettingHofmeister-Toth, A. / Kunsagi, A. / Neulinger, A. / Academy of Marketing et al. | 2002
- 142
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The Commodification of the Professions : Marketing, Consumerism and Professional ServicesHogg, G. / Laing, A. / Academy of Marketing et al. | 2002
- 143
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Marketing to Ethnic Minorities: An Ethnographic Study of Shared Consumption Rituals among Ethnic Minority Consumers in the UKJamal, A. / Academy of Marketing et al. | 2002
- 144
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Sponsorship in Association Football - Is There an Alienation Value?Jenkins, L. / Fleming, W. / Academy of Marketing et al. | 2002
- 145
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`The Ideology of the Advertising Process: An Exploration of the Generation and Creation of Advertising Meaning and Values'Kelly, A. / Academy of Marketing et al. | 2002
- 146
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Qualitative Landscapes: Analysing Qualitative Data Using CAQDASKent, R.A. / Academy of Marketing et al. | 2002
- 147
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Differences Between Online and Offline Customer Satisfaction: by Industry, by Product, by CultureKim, H.-R. / Arnott, D.C. / Academy of Marketing et al. | 2002
- 148
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Reliance on Outcome-Based Organisational Control Systems and Unethical Selling Behaviour: Theoretical DevelopmentLee, N. / Cadogan, J.W. / Academy of Marketing et al. | 2002
- 149
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Match Day at Old Trafford: An Sponsorship ExperienceMcAllister, G. / O Sullivan, P. / Basini, S. / Academy of Marketing et al. | 2002
- 150
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Fashion Retailing : Gender Issues in Store ImageMcColl, J.C. / Cowie, J. / Siddiqui, N. / Academy of Marketing et al. | 2002
- 151
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Pushing Drugs: The Implications of the Introduction of NHS Primary Care Organisations on Pharmaceutical Selling StrategyMcGill, J.D. / Lomax, A.W. / Ellson, I. / Academy of Marketing et al. | 2002
- 152
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A longitudinal study of the effects of fluctuating prices on behavioural intentionMcMahon-Beattie, U. / Palmer, A. / Academy of Marketing et al. | 2002
- 153
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Alliances amoug suppliers and retailers in the grocery distribution channel in MalaysiaMohd-Roslin, R. / Proctor, T. / Academy of Marketing et al. | 2002
- 154
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An Investigation of Key Account Selection and Management Within the UK Higher Education Corporate Executive Development SectorMurray, S. / Underhill, J. / Academy of Marketing et al. | 2002
- 155
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Loyalty proneness in tourism: The main holiday vs. short breaksNiininen, O. / Academy of Marketing et al. | 2002
- 156
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Analysing the Factors Influencing Airline Choice - A Choice Based Conjoint ApproachOppenheim, P. / Hall, J. / Abubaka, B. / Academy of Marketing et al. | 2002
- 157
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Internet or travel store? An investigation of consumer holiday trip information search and booking behaviourOppewal, H. / Simon, E. / Academy of Marketing et al. | 2002
- 158
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The effects of experience on the temporal stability of service quality dimensionsPalmer, A. / O Neill, M. / Academy of Marketing et al. | 2002
- 159
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New Product and Brand Launches: Existing and potential knowledgePillai, G.J.J.D. / Stern, P. / Academy of Marketing et al. | 2002
- 160
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Managing a modern relationship - critical factors for business to business marketsPole, K.L. / Haskell, J. / Academy of Marketing et al. | 2002
- 161
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Marketing Theory: Signposts for the FutureWhat Role Other Disciplines?Prothero, A. / Academy of Marketing et al. | 2002
- 162
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Relationship marketing: so how can it be operationalised by UK business to consumer general insurance sectorSekhon, H.S. / Academy of Marketing et al. | 2002
- 163
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Who, Why, When, How, and What? Customer De-selection in Business-to-Business MarketsShaughnessy, S. / Pressey, A. / Academy of Marketing et al. | 2002
- 164
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Service Quality in Public Relations Consultancies: a lack of customer focus?Sheard, M.-P. / Academy of Marketing et al. | 2002
- 165
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Online Fashion Marketing: Exploratory FindingsSiddiqui, N. / McColl, J. / Academy of Marketing et al. | 2002
- 166
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Class Distinction: Brand Experience Event Management, for the Mercedes-Benz M ClassSpickett-Jones, J.G. / Eng, T.Y. / Weakley, S. / Academy of Marketing et al. | 2002
- 167
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Establishing CMAT™ - The Customer Management Scorecard as a Global CRM BenchmarkStarkey, M. / Academy of Marketing et al. | 2002
- 168
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e-CRM complexity - the promise of a pattern languageTagg, S.K. / Academy of Marketing et al. | 2002
- 169
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Quality as a factor determining image of the supplier in business to the business market in PolandUrbaniak, M. / Szymczak, J. / Academy of Marketing et al. | 2002
- 170
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Integrating Transaction and Relationship Marketing Activity in the Building Society ContextWalsh, S. / Academy of Marketing et al. | 2002
- 171
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Corporate Communications and Digital Asset Management in the UK Construction IndustryWedande, G. / Academy of Marketing et al. | 2002
- 172
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What Strategic Marketing Involves in a Small Firm Development Context: A Contribution to the Debate on the Contextualisation of Marketing TheoryWyer, P. / Barrett, B. / Academy of Marketing et al. | 2002
- 173
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When are brands perceived as personalities?Yoon, T.-H. / Ekinci, Y. / Oppewal, H. / Academy of Marketing et al. | 2002
- 174
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State of the Art in Global Industrial Sourcing: Review and Research PropositionsAnderson, P.H. / Chao, P. / Academy of Marketing et al. | 2002
- 175
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The Development and Implementation of Global Marketing and Sales Metrics in Two Multinational CorporationsEngle, R. / Academy of Marketing et al. | 2002
- 176
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globalbrand.com: Standardised or Localised Communications?Fan, Y. / Academy of Marketing et al. | 2002
- 177
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Hijacking country of origin imageFletcher, R. / Bell, J. / Academy of Marketing et al. | 2002
- 178
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Strategic Forces Leading to Technology Adoption As A Means Of Gaining a Competitive Marketing AdvantageLee, O.F. / Lundstrom, W.J. / Academy of Marketing et al. | 2002
- 179
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Subsegmenting the heritage tourism market to better focus on tourists' personal heritage motivationsMcCain, G. / Ray, N.M. / Academy of Marketing et al. | 2002
- 180
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The Decline of the Strategic Role of Marketing? A Portrayal of the Alleged ``Crisis''Merl, O. / Lukas, B. / Whitwell, G. / Academy of Marketing et al. | 2002
- 181
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A Cross-Cultural Comparison of the Internet Buying behavior: The Effects of Internet Usage, Perceived risks, and InnovativnessPark, C. / Jun, J.-K. / Academy of Marketing et al. | 2002
- 182
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Trust and Global Interactive MarketingSubramanian, B. / Academy of Marketing et al. | 2002
- 183
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Adaptation, Standardisation or AdaptStandation? A Critical Question that Concerns Every International Marketing Academic and PractitionerVrontis, D. / Academy of Marketing et al. | 2002
- 184
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The AdaptStand Model The Development of a New Approach in International MarketingVrontis, D. / Academy of Marketing et al. | 2002
- 185
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In search of a new paradigm: integrating operational decisions into international marketing theory - some observations and a tentative modelCawley, R. / Academy of Marketing et al. | 2002
- 186
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Students as customers or products? The lecturer's view of student learning. Exploratory research using lecturers on the BA Marketing award.'Hudson, J. / Academy of Marketing et al. | 2002
- 187
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Integrated marketing communicationsSpickett-Jones, G. / Kitchen, P.J. / Barnes, B. / Academy of Marketing et al. | 2002
- 188
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Relationship Marketing in the Digital Age: An Empirical Study of Some Service Organizations in United Arab EmiratesThruvattal, E. / Academy of Marketing et al. | 2002