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Characteristics of memory associations: A consumer-based brand equity perspective (English)

In: INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING   ;  13 ,  4  ;  389-405  ;  1996
  • ISSN:
    0167-8116
  • Article (Journal)  /  Print

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Table of contents – Volume 13, Issue 4

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The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.

303
The effects of trust and interdependence on relationship commitment: A trans-Atlantic study
Geyskens, I. et al. | 1996
319
The relationships among arousal potential, arousal and stimulus evaluation, and the moderating role of need for stimulation
Steenkamp, J.-B.E.M. et al. | 1996
331
The impact of the quality of a marketing decision support system: An experimental study
Bruggen, G.H.van et al. | 1996
345
Investigating the relationships among sales, management control, sales territory design, salesperson performance, and sales organization effectiveness
Babakus, E. et al. | 1996
365
The formation of attitudes towards brand extensions: Testing and generalising Aaker and Keller's model
Bottomley, P.A. et al. | 1996
379
Do managers overreact to each others' promotional activity? Further empirical evidence
Brodie, R.J. et al. | 1996
389
Characteristics of memory associations: A consumer-based brand equity perspective
Krishnan, H.S. et al. | 1996

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