Multichannel customer management: Understanding the research-shopper phenomenon (English)

In: INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING   ;  24 ,  2  ;  129-148  ;  2007
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Table of contents – Volume 24, Issue 2

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The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.

Drivers of consumer acceptance of new packaged goods: An investigation across products and countries
Gielens, Katrijn / Steenkamp, Jan-Benedict E.M. | 2007
Consumer confidence in Europe: United in diversity?
Lemmens, Aurélie / Croux, Christophe / Dekimpe, Marnik G. | 2007
Multichannel customer management: Understanding the research-shopper phenomenon
Verhoef, Peter C. / Neslin, Scott A. / Vroomen, Björn | 2007
Empirical generalizability of consumer evaluations of brand extensions
Völckner, Franziska / Sattler, Henrik | 2007
Cognitive, demographic, and situational determinants of service customer preference for personnel-in-contact over self-service technology
Simon, Françoise / Usunier, Jean-Claude | 2007
The relative incidence of positive and negative word of mouth: A multi-category study
East, Robert / Hammond, Kathy / Wright, Malcolm | 2007
Editorial Board
| 2007