A model of inertia and variety-seeking with marketing variables (English)
- New search for: Seetharaman, P. B.
- New search for: Chintagunta, P.
- New search for: Seetharaman, P. B.
- New search for: Chintagunta, P.
In:
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
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15
, 1
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1-17
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1998
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ISSN:
- Article (Journal) / Print
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Title:A model of inertia and variety-seeking with marketing variables
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Contributors:Seetharaman, P. B. ( author ) / Chintagunta, P. ( author )
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Published in:INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING ; 15, 1 ; 1-17
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Publisher:
- New search for: ELSEVIER
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Publication date:1998-01-01
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Size:17 pages
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ISSN:
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Type of media:Article (Journal)
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Type of material:Print
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Language:English
- New search for: 658.8007
- Further information on Dewey Decimal Classification
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Classification:
DDC: 658.8007 -
Source:
© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Table of contents – Volume 15, Issue 1
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
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A model of inertia and variety-seeking with marketing variablesSeetharaman, P.B. et al. | 1998
- 19
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Problem-solving approach in an international context: Antecedents and outcomeCalantone, R.J. et al. | 1998
- 37
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An investigation into the association pattern technique as a quantitative approach to measuring means-end chainsHofstede, F.ter et al. | 1998
- 51
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External moderation of associations among stakeholder orientations and company performanceGreenley, G.E. et al. | 1998
- 71
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Assessing the effects of abstract attributes and brand familiarity in conjoint choice experimentsWedel, M. et al. | 1998
- 79
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Book Reviews| 1998
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Editorial| 1998