Top Down or Bottom Up? One Company's CRM Roadmap Excerpted from The CRM Handbook: A Business Guide to Customer Relationship Management (English)
- New search for: Dyche, J.
- New search for: Dyche, J.
In:
DM REVIEW
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12
, 10
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14-31
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2002
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ISSN:
- Article (Journal) / Print
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Title:Top Down or Bottom Up? One Company's CRM Roadmap Excerpted from The CRM Handbook: A Business Guide to Customer Relationship Management
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Contributors:Dyche, J. ( author )
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Published in:DM REVIEW ; 12, 10 ; 14-31
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Publisher:
- New search for: POWELL PUBLISHING INC
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Publication date:2002-01-01
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Size:18 pages
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ISSN:
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Type of media:Article (Journal)
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Type of material:Print
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Language:English
- New search for: 658.4038
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Classification:
DDC: 658.4038 -
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© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Table of contents – Volume 12, Issue 10
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 8
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DAMA (Data Management Association) A Message from the Vice President of Industry ServicesHunt, I. B. et al. | 2002
- 10
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Knowledge Integrity What is Knowledge Integrity?Loshin, D. et al. | 2002
- 12
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Enterprise Architecture View The Internet Accessible BI Environment, Part 2Jennings, M. et al. | 2002
- 14
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Top Down or Bottom Up? One Company's CRM Roadmap Excerpted from The CRM Handbook: A Business Guide to Customer Relationship ManagementDyche, J. et al. | 2002
- 18
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Intelligent Solutions Crystal Clear Customers: The Role of the Operational Data StoreImhoff, C. et al. | 2002
- 24
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Data Warehousing Lessons Learned The Meaning of "Data Quality"Agosta, L. et al. | 2002
- 26
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CEO Perspectives Integrating Best Practices with Technology to Increase ValueHoblitzell, T. et al. | 2002
- 28
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Intelligent Business Strategies Near Real-Time and Automated Decision MakingWhite, C. et al. | 2002
- 34
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Plain English on Data Quality Information Quality in E-Business: Focus on E-Customer SuccessEnglish, L. et al. | 2002
- 37
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Information for Innovation Generating Data Marts On-DemandMullen, N. et al. | 2002
- 38
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Implementing Strategy with the Balanced Scorecard: An Introduction to the Strategy-Focused OrganizationMiyake, D. et al. | 2002
- 44
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Ending the Love-Hate Relationship (Companies Have With Data)Schauer, V. et al. | 2002
- 47
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Business Intelligence Hey, Remember Me?Osterfelt, S. et al. | 2002
- 48
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Segmentation Targeting the Mature MarketLevy, D. J. et al. | 2002
- 50
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The BI Watch Adaptive and AgileHackathorn, R. et al. | 2002
- 52
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Personalization Can Be Quite DynamicHannigan, T. / Palendrano, C. et al. | 2002
- 55
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The CRM-Ready Data Warehouse Top 10 Characteristics of a BI/CRM Leader, Part 2McKnight, W. et al. | 2002
- 56
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Meta Data & Knowledge Management Capability Maturity Model: Applying CMM Levels to Data WarehousingMarco, D. et al. | 2002
- 58
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Information Management: Charting the Course InfrastructureInmon, B. et al. | 2002
- 60
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Strategic Insight Overcoming Obstacles to Strategic BISkriletz, R. et al. | 2002
- 62
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Ask Dr. E-Mail Building a Comprehensive and Real-Time View of Your CustomerShiva, V. A. et al. | 2002
- 63
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Marketing Systems Stalking the High-End Campaign Manager, Part 5Raab, D. M. et al. | 2002
- 65
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Information Strategy Upping the Stakes on the Value of Organizational InformationGriffin, J. et al. | 2002
- 67
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Enterprise Content Management Ascertaining Objectivity in an Climate of DistrustSullivan, D. et al. | 2002
- 80
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Data Warehouse Delivery False GodsHackney, D. et al. | 2002