Consumer attitude toward brand extensions: an integrative model and research propositions (English)
- New search for: Czellar, S.
- New search for: Czellar, S.
In:
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
;
20
, 1
;
97-115
;
2003
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ISSN:
- Article (Journal) / Print
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Title:Consumer attitude toward brand extensions: an integrative model and research propositions
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Contributors:Czellar, S. ( author )
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Published in:INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING ; 20, 1 ; 97-115
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Publisher:
- New search for: Elsevier Science B.V., Amsterdam.
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Publication date:2003-01-01
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Size:19 pages
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ISSN:
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Type of media:Article (Journal)
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Type of material:Print
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Language:English
- New search for: 658.8007
- Further information on Dewey Decimal Classification
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Classification:
DDC: 658.8007 -
Source:
© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Table of contents – Volume 20, Issue 1
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
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International Abstracts of Research in Marketing| 2002
- 13
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Advertising versus pay-per-view in electronic mediaPrasad, Ashutosh / Mahajan, Vijay / Bronnenberg, Bart et al. | 2002
- 31
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The effects of industry knowledge on the development of trust in service relationshipsCoulter, Keith S / Coulter, Robin A et al. | 2002
- 45
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Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and predictionKamakura, Wagner A. / Wedel, Michel / de Rosa, Fernando / Mazzon, Jose Afonso et al. | 2002
- 67
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Cultural impact on European staffing decisions in sales managementRouziès, Dominique / Segalla, Michael / Weitz, Barton A et al. | 2002
- 87
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Probabilistic versus random-utility models of state dependence: an empirical comparisonSeetharaman, P.B. et al. | 2002
- 97
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Consumer attitude toward brand extensions: an integrative model and research propositionsCzellar, Sandor et al. | 2002
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Editorial Board| 2003