The International Journal of Research in Marketing (IJRM): Its conception and early years (English)
- New search for: Wierenga, B.
- New search for: Wierenga, B.
In:
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
;
25
, 3
;
149-150
;
2008
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ISSN:
- Article (Journal) / Print
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Title:The International Journal of Research in Marketing (IJRM): Its conception and early years
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Contributors:Wierenga, B. ( author )
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Published in:INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING ; 25, 3 ; 149-150
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Publisher:
- New search for: Elsevier Science B.V., Amsterdam.
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Publication date:2008-01-01
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Size:2 pages
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ISSN:
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Type of media:Article (Journal)
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Type of material:Print
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Language:English
- New search for: 658.8007
- Further information on Dewey Decimal Classification
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Classification:
DDC: 658.8007 -
Source:
© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Table of contents – Volume 25, Issue 3
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 143
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25 years of IJRM: Reflections on the past and the futureStremersch, Stefan et al. | 2008
- 149
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The International Journal of Research in Marketing (IJRM): Its conception and early yearsWierenga, Berend et al. | 2008
- 151
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A multi-stage model of word-of-mouth influence through viral marketingDe Bruyn, Arnaud et al. | 2008
- 164
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Crafting an environment to foster integration in new product teamsIm, Subin et al. | 2008
- 173
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Does competitive entry structurally change key marketing metrics?Kornelis, Marcel et al. | 2008
- 183
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Do social product features have value to consumers?Auger, Pat et al. | 2008
- 192
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Understanding the antecedents of collateral learning in new product alliancesLee, Ruby P. et al. | 2008
- 201
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Decomposing the sales promotion bump accounting for cross-category effectsLeeflang, Peter S.H. et al. | 2008
- 215
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Measuring the impact of positive and negative word of mouth on brand purchase probabilityEast, Robert et al. | 2008
- 225
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Erratum on the MBG-NBD ModelWagner, Udo et al. | 2008
- 227
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Formal response to “Erratum on the MBG/NBD Model”Batislam, E.P. et al. | 2008
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Editorial Board| 2008