Brand value co-creation in a digitalized world: An integrative framework and research implications (English)
- New search for: Ramaswamy, V.
- New search for: Ozcan, K.
- New search for: Ramaswamy, V.
- New search for: Ozcan, K.
In:
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
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33
, 1
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93-106
;
2016
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ISSN:
- Article (Journal) / Print
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Title:Brand value co-creation in a digitalized world: An integrative framework and research implications
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Contributors:Ramaswamy, V. ( author ) / Ozcan, K. ( author )
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Published in:INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING ; 33, 1 ; 93-106
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Publisher:
- New search for: Elsevier Science B.V., Amsterdam.
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Publication date:2016-01-01
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Size:14 pages
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ISSN:
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Type of media:Article (Journal)
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Type of material:Print
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Language:English
- New search for: 658.8007
- Further information on Dewey Decimal Classification
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Classification:
DDC: 658.8007 -
Source:
© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Table of contents – Volume 33, Issue 1
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
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Editorial — First issue of 2016Rust, R. T. et al. | 2016
- 3
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Understanding Branding in a digitally empowered worldErdem, T. / Keller, K. L. / Kuksov, D. / Pieters, R. et al. | 2016
- 11
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Decomposing the effects of online customer reviews on brand, price, and product attributesKostyra, D. S. / Reiner, J. / Natter, M. / Klapper, D. et al. | 2016
- 27
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The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviorsHudson, S. / Huang, L. / Roth, M. S. / Madden, T. J. et al. | 2016
- 42
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Each can help or hurt: Negative and positive word of mouth in social network brand communitiesRelling, M. / Schnittka, O. / Sattler, H. / Johnen, M. et al. | 2016
- 59
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The role of social media and brand equity during a product recall crisis: A shareholder value perspectiveHsu, L. / Lawrence, B. et al. | 2016
- 78
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You decide, we donate: Strengthening consumer–brand relationships through digitally co-created social responsibilityKull, A. J. / Heath, T. B. et al. | 2016
- 93
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Brand value co-creation in a digitalized world: An integrative framework and research implicationsRamaswamy, V. / Ozcan, K. et al. | 2016
- 107
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Profit-increasing asymmetric entryPazgal, A. / Soberman, D. / Thomadsen, R. et al. | 2016
- 123
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Consumer spending patterns across firms and categories: Application to the size- and share-of-walletJang, S. / Prasad, A. / Ratchford, B. T. et al. | 2016
- 140
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The power of an installed base to combat lifecycle decline: The case of video gamesMarchand, A. et al. | 2016
- 155
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Quality mental model convergence and business performanceRust, R. T. / Moorman, C. / van Beuningen, J. et al. | 2016
- 172
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Diagnosing harmful collinearity in moderated regressions: A roadmapChennamaneni, P. R. / Echambadi, R. / Hess, J. D. / Syam, N. et al. | 2016
- 183
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It's not us, it's you: How threatening self-brand association leads to brand pursuitAngle, J. W. / Forehand, M. R. et al. | 2016
- 199
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A meta-analysis of price change fairness perceptionsTarrahi, F. / Eisend, M. / Dost, F. et al. | 2016
- 204
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Is bigger always better? The unit effect in carbon emissions informationCadario, R. / Parguel, B. a. / Benoit-Moreau, F. et al. | 2016
- 208
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“Are multichannel customers really more valuable? An analysis of banking services”Cambra-Fierro, J. s. / Kamakura, W. A. / Melero-Polo, I. / Sese, F. J. et al. | 2016
- 213
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Consumer responses to combined arousal-inducing stimuliDas, G. / Hagtvedt, H. et al. | 2016
- 216
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The paradox of ‘green to be seen’: Green high-status shoppers excessively use (branded) shopping bagsvan der Wal, A. J. / van Horen, F. / Grinstein, A. et al. | 2016
- 220
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The adoption of new prescription drugs is strongly associated with prior category prescribing rateStern, P. / Wright, M. et al. | 2016
- 225
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A dirty store is a cost forever: The harmful influence of disorderly retail settings on unethical consumer behaviorBossuyt, S. / Van Kenhove, P. / De Bock, T. et al. | 2016
- 232
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Is there a mere categorization effect in investment decisions?Lewis, D. / Gill, T. et al. | 2016
- 236
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Revisiting firm-created word of mouth: High-value versus low-value seed selectionDost, F. / Sievert, J. / Kassim, D. et al. | 2016
- iii
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Editorial Board| 2016