Innovations and technological comebacks (Unknown)
- New search for: Foucart, Renaud
- New search for: Wan, Cheng
- New search for: Wang, Shidong
- New search for: Foucart, Renaud
- New search for: Wan, Cheng
- New search for: Wang, Shidong
In:
International journal of research in marketing
;
35
, 1
;
1-14
;
2018
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ISSN:
- Article (Journal) / Print
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Title:Innovations and technological comebacks
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Contributors:
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Published in:International journal of research in marketing ; 35, 1 ; 1-14
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Publisher:
- New search for: Elsevier Science B.V., Amsterdam.
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Publication date:2018-01-01
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Size:14 pages
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ISSN:
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Type of media:Article (Journal)
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Type of material:Print
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Language:Unknown
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Source:
© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Table of contents – Volume 35, Issue 1
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
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Innovations and technological comebacksFoucart, Renaud / Wan, Cheng / Wang, Shidong et al. | 2018
- 15
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Big brands, big cities: How the population penalty affects common, identity relevant brands in densely populated areasMatherly, Ted / Arens, Zachary G. / Arnold, Todd J. et al. | 2018
- 34
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Capturing flexible correlations in multiple-discrete choice outcomes using copulasKim, Chul / Jun, Duk Bin / Park, Sungho et al. | 2018
- 60
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Brand portfolio coherence: Scale development and empirical demonstrationNguyen, Hang T. / Zhang, Yufei / Calantone, Roger J. et al. | 2018
- 81
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Consumer power and choice deferral: The role of anticipated regretMourali, Mehdi / Yang, Zhiyong / Pons, Frank / Hassay, Derek et al. | 2018
- 100
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Optimizing service failure and damage controlHalbheer, Daniel / Gärtner, Dennis L. / Gerstner, Eitan / Koenigsberg, Oded et al. | 2018
- 116
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Should sequels differ from original movies in pre-launch advertising schedule? Lessons from consumers' online search activityKim, Ho / Bruce, Norris I. et al. | 2018
- 144
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Feeling disconnected from others: The effects of ambient darkness on hedonic choiceHuang, Xun (Irene) / Dong, Ping / Labroo, Aparna A. et al. | 2018
- 154
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Beyond close vs. distant ties: Understanding post-service sharing of information with close, exchange, and hybrid tiesMenon, Kalyani / Ranaweera, Chatura et al. | 2018
- 170
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Who needs a reason to indulge? Happiness following reason-based indulgent consumptionPetersen, Francine Espinoza / Dretsch, Heather Johnson / Komarova Loureiro, Yuliya et al. | 2018
- ii
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Editorial Board| 2018