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The effects of brand associations on consumer response (English)

In: Journal of Consumer Marketing   ;  18 ,  5  ;  410-425  ;  2001
  • ISSN:
    0736-3761
  • Article (Journal)  /  Electronic Resource

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This paper studies the dimensions of brand image, focusing on the functions or value of the brand as perceived by consumers. In this way, four categories of functions are identified: guarantee, personal identification, social identification and status. By way of hypotheses, it has been proposed that these functions have a positive influence on the consumer’s willingness to recommend the brand, pay a price premium for it and accept brand extensions. The hypotheses have been tested in the Spanish sports shoes market and were partially supported. The results obtained confirm the convenience of analyzing brand associations separately and enable the ascertaining of the brand associations that are the most relevant in order to attain certain consumer responses.

Table of contents – Volume 18, Issue 5

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The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.

298
Number 4 - Access to Journal of Consumer Marketing online
| 2001
299
Number 4 - Editorial advisory board
| 2001
300
Number 4 - Abstracts and keywords
| 2001
302
Number 4 - Editorial
| 2001
303
Number 4 - Accessible advertising for visually-disabled persons: The case of color-deficient consumers
Kaufman-Scarborough, Carol et al. | 2001
319
Number 4 - Segment intenders and non-intenders in China's property market: A hybrid approach
Wang, Charlie C.L. et al. | 2001
332
Number 4 - Switching barriers in consumer markets: An investigation of the financial services industry
Colgate, Mark et al. | 2001
348
Number 4 - Chinese women at the crossroads: An empirical study on their role orientations and consumption values in Chinese society
Sin, Leo Y.M. et al. | 2001
368
Number 4 - Book reviews
Lantos, Geoffrey P. et al. | 2001
377
Number 4 - Computer currency
Pitta, Dennis A. et al. | 2001
382
Number 4 - Internet currency
Pitta, Dennis A. et al. | 2001
384
Number 4 - Call for papers
| 2001
386
Number 5 - Abstracts and keywords
| 2001
388
Number 5 - Editorial
| 2001
389
Number 5 - Misplaced marketing: Imagine the television commercial: "No stems, no seeds that you don't need, Baja Gold's a real smooth weed"
Rotfeld, Herbert Jack et al. | 2001
389
Misplaced marketing Imagine the television commercial: “No stems, no seeds that you don’t need, Baja Gold’s a real smooth weed”
Rotfeld, Herbert Jack et al. | 2001
392
Number 5 - Level of market development and intensity of organic food consumption: Cross-cultural study of Danish and New Zealand consumers
Squires, Lisa et al. | 2001
392
Level of market development and intensity of organic food consumption: cross‐cultural study of Danish and New Zealand consumers
Squires, Lisa / Juric, Biljana / Bettina Cornwell, T. et al. | 2001
410
Number 5 - The effects of brand associations on consumer response
Rio, A.Belén del et al. | 2001
410
The effects of brand associations on consumer response
Belén del Río, A. / Vázquez, Rodolfo / Iglesias, Víctor et al. | 2001
426
Music marketing: music consumption imagery in the UK and New Zealand
Martin, Brett A.S. / McCracken, Celeste A. et al. | 2001
426
Number 5 - Music marketing: Music consumption imagery in the UK and New Zealand
Martin, Brett A.S. et al. | 2001
437
Do consumers know what they want?
Riquelme, Hernan et al. | 2001
437
Number 5 - Do consumers know what they want?
Riquelme, Hernan et al. | 2001
449
Clients for Life: How Great Professionals Develop Breakthrough Relationships
| 2001
449
The 11 Immutable Laws of Internet Branding
| 2001
449
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence
| 2001
449
The Invisible Touch – The Four Keys of Modern Marketing
| 2001
449
Number 5 - Book reviews
Lantos, Geoffrey P. et al. | 2001
458
Number 5 - Computer currency
Pitta, Dennis A. et al. | 2001
462
Number 5 - Internet currency
Pitta, Dennis A. et al. | 2001

How to get this title?

Check access
Download
Commercial Copyright fee: €25.00 Basic fee: €4.00 Total price: €29.00
Academic Copyright fee: €25.00 Basic fee: €2.00 Total price: €27.00

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