The effects of brand associations on consumer response (English)
- New search for: Belén del Río, A.
- New search for: Vázquez, Rodolfo
- New search for: Iglesias, Víctor
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- Article (Journal) / Electronic Resource
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Title:The effects of brand associations on consumer response
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Published in:Journal of Consumer Marketing ; 18 ; 5 ; 410-425
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Publisher:
- New search for: MCB UP Ltd
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Publication date:2001-09-01
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Size:16 pages
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Table of contents – Volume 18, Issue 5
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 389
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Misplaced marketing Imagine the television commercial: “No stems, no seeds that you don’t need, Baja Gold’s a real smooth weed”Rotfeld, Herbert Jack | 2001
- 392
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Level of market development and intensity of organic food consumption: cross‐cultural study of Danish and New Zealand consumersSquires, Lisa / Juric, Biljana / Bettina Cornwell, T. | 2001
- 410
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The effects of brand associations on consumer responseBelén del Río, A. / Vázquez, Rodolfo / Iglesias, Víctor | 2001
- 426
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Music marketing: music consumption imagery in the UK and New ZealandMartin, Brett A.S. / McCracken, Celeste A. | 2001
- 437
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Do consumers know what they want?Riquelme, Hernan | 2001
- 449
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Clients for Life: How Great Professionals Develop Breakthrough Relationships| 2001
- 449
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The 11 Immutable Laws of Internet Branding| 2001
- 449
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence| 2001
- 449
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The Invisible Touch – The Four Keys of Modern Marketing| 2001