Log in first for optimal use of all functions!
The effects of brand associations on consumer response (English)
- New search for: Belén del Río, A.
- New search for: Vázquez, Rodolfo
- New search for: Iglesias, Víctor
- New search for: Belén del Río, A.
- New search for: Vázquez, Rodolfo
- New search for: Iglesias, Víctor
-
ISSN:
- Article (Journal) / Electronic Resource
-
Title:The effects of brand associations on consumer response
-
Contributors:
-
Published in:Journal of Consumer Marketing ; 18, 5 ; 410-425
-
Publisher:
- New search for: MCB UP Ltd
-
Publication date:2001-09-01
-
Size:16 pages
-
ISSN:
-
DOI:
-
Type of media:Article (Journal)
-
Type of material:Electronic Resource
-
Language:English
-
Keywords:
-
Source:
Table of contents – Volume 18, Issue 5
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 298
-
Number 4 - Access to Journal of Consumer Marketing online| 2001
- 299
-
Number 4 - Editorial advisory board| 2001
- 300
-
Number 4 - Abstracts and keywords| 2001
- 302
-
Number 4 - Editorial| 2001
- 303
-
Number 4 - Accessible advertising for visually-disabled persons: The case of color-deficient consumersKaufman-Scarborough, Carol et al. | 2001
- 319
-
Number 4 - Segment intenders and non-intenders in China's property market: A hybrid approachWang, Charlie C.L. et al. | 2001
- 332
-
Number 4 - Switching barriers in consumer markets: An investigation of the financial services industryColgate, Mark et al. | 2001
- 348
-
Number 4 - Chinese women at the crossroads: An empirical study on their role orientations and consumption values in Chinese societySin, Leo Y.M. et al. | 2001
- 368
-
Number 4 - Book reviewsLantos, Geoffrey P. et al. | 2001
- 377
-
Number 4 - Computer currencyPitta, Dennis A. et al. | 2001
- 382
-
Number 4 - Internet currencyPitta, Dennis A. et al. | 2001
- 384
-
Number 4 - Call for papers| 2001
- 386
-
Number 5 - Abstracts and keywords| 2001
- 388
-
Number 5 - Editorial| 2001
- 389
-
Number 5 - Misplaced marketing: Imagine the television commercial: "No stems, no seeds that you don't need, Baja Gold's a real smooth weed"Rotfeld, Herbert Jack et al. | 2001
- 389
-
Misplaced marketing Imagine the television commercial: “No stems, no seeds that you don’t need, Baja Gold’s a real smooth weed”Rotfeld, Herbert Jack et al. | 2001
- 392
-
Number 5 - Level of market development and intensity of organic food consumption: Cross-cultural study of Danish and New Zealand consumersSquires, Lisa et al. | 2001
- 392
-
Level of market development and intensity of organic food consumption: cross‐cultural study of Danish and New Zealand consumersSquires, Lisa / Juric, Biljana / Bettina Cornwell, T. et al. | 2001
- 410
-
Number 5 - The effects of brand associations on consumer responseRio, A.Belén del et al. | 2001
- 410
-
The effects of brand associations on consumer responseBelén del Río, A. / Vázquez, Rodolfo / Iglesias, Víctor et al. | 2001
- 426
-
Music marketing: music consumption imagery in the UK and New ZealandMartin, Brett A.S. / McCracken, Celeste A. et al. | 2001
- 426
-
Number 5 - Music marketing: Music consumption imagery in the UK and New ZealandMartin, Brett A.S. et al. | 2001
- 437
-
Do consumers know what they want?Riquelme, Hernan et al. | 2001
- 437
-
Number 5 - Do consumers know what they want?Riquelme, Hernan et al. | 2001
- 449
-
Clients for Life: How Great Professionals Develop Breakthrough Relationships| 2001
- 449
-
The 11 Immutable Laws of Internet Branding| 2001
- 449
-
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence| 2001
- 449
-
The Invisible Touch – The Four Keys of Modern Marketing| 2001
- 449
-
Number 5 - Book reviewsLantos, Geoffrey P. et al. | 2001
- 458
-
Number 5 - Computer currencyPitta, Dennis A. et al. | 2001
- 462
-
Number 5 - Internet currencyPitta, Dennis A. et al. | 2001