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    The impact of the quality of a marketing decision support system: An experimental study (English)

    In: International journal of research in marketing ; 13 , 4 ; 331-344 ; 1996
    • ISSN:
      0167-8116
    • Article (Journal)  /  Print

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    Table of contents – Volume 13, Issue 4

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    The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.

    303
    The effects of trust and interdependence on relationship commitment: A trans-Atlantic study
    Geyskens, I. et al. | 1996
    319
    The relationships among arousal potential, arousal and stimulus evaluation, and the moderating role of need for stimulation
    Steenkamp, J.-B.E.M. et al. | 1996
    331
    The impact of the quality of a marketing decision support system: An experimental study
    Bruggen, G.H.van et al. | 1996
    345
    Investigating the relationships among sales, management control, sales territory design, salesperson performance, and sales organization effectiveness
    Babakus, E. et al. | 1996
    365
    The formation of attitudes towards brand extensions: Testing and generalising Aaker and Keller's model
    Bottomley, P.A. et al. | 1996
    379
    Do managers overreact to each others' promotional activity? Further empirical evidence
    Brodie, R.J. et al. | 1996
    389
    Characteristics of memory associations: A consumer-based brand equity perspective
    Krishnan, H.S. et al. | 1996

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