Quantitative Analysis of Focus Group Interviews (English)
- New search for: Schmidt, Marcus
- New search for: Manrai, Ajay K.
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- New search for: Schmidt, Marcus
In:
Global Perspectives in Marketing for the 21st Century
: Proceedings of the 1999 World Marketing Congress
;
Chapter: 6
;
23-27
;
2015
- Article/Chapter (Book) / Electronic Resource
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Title:Quantitative Analysis of Focus Group Interviews
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Additional title:Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Contributors:
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Published in:Global Perspectives in Marketing for the 21st Century : Proceedings of the 1999 World Marketing Congress ; Chapter: 6 ; 23-27
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Publisher:
- New search for: Springer International Publishing
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Place of publication:Cham
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Publication date:2015-01-01
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Size:5 pages
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ISBN:
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ISSN:
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DOI:
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Type of media:Article/Chapter (Book)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents eBook
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
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Modeling Consumer Distribution Channel Switching Behavior: The Case of Direct Vs. Traditional ChannelsReardon, James / Lee, JinKook / Vida, Irena et al. | 2015
- 2
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Exploring the Evolution of the Logistics Channel in Electronic Commerce: A Research ProgramPaché, Gilles / Colin, Jacques et al. | 2015
- 3
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International Channels of Distribution: Who Decides and How?Ryan, William T. / Lauffer, William H. et al. | 2015
- 4
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Culture and Communication in International Marketing ChannelsLarsen, Trina / Smith, Brent A. / Rosenbloom, Bert et al. | 2015
- 5
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Combining Information from Web Based Survey and Telephone SurveyTjøstheim, lngvar / Solheim, Ivar / Aldrin, Magne et al. | 2015
- 6
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Quantitative Analysis of Focus Group InterviewsSchmidt, Marcus et al. | 2015
- 7
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The Impact of Promotional Activity on Market Share: A Robust ApproachRamos, Francisco F. R. et al. | 2015
- 8
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Preference Oriented Measurement of Advertising ResponseHuber, Frank / Herrmann, Andreas / Fischer, Marc et al. | 2015
- 9
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Are Companies Afraid of Relationships with Consumers? A Case StudyStephens, Nancy et al. | 2015
- 10
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Explaining the Duration of a Relationship: An Investigation in Commercial BakingPerrien, Jean / Ricard, Line / Landry, Catherine et al. | 2015
- 11
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Service Brand Extensions the Role of Corporate Image and Extension Similarityde Ruyter, Ko / Wetzels, Martin et al. | 2015
- 12
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Franchising Research in a European ContextWoodruffe-Burton, Helen / Hamilton, Eleanor / Doyle, Julia et al. | 2015
- 13
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Marketing Strategy and Performance: A Neural Network TypologyPhillips, Paul A / Davies, Fiona M / Moutinho, Luiz et al. | 2015
- 14
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Antecedents of a Customer Orientation: The case of European High-tech OrganizationsStrong, Carolyn et al. | 2015
- 15
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Exploring the Relevance of Organizational Buying Theory in Chinese Advertising Client-Advertising Agency RelationshipsPrendergast, Gerard / Shi, Yi-Zheng et al. | 2015
- 16
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Modelling Choice of Destination of Hong Kong StudentsLawley, Meredith / Perry, Chad et al. | 2015
- 17
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Value of Computers, Familiarity and Involvement among Asian and Australian University StudentsCaruana, Albert / Ewing, Michael T / Ramaseshan, B. / Chaw, Mui Yeng et al. | 2015
- 18
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The Characteristics of Emerging Hedonistic Consumers in China: An Empirical InvestigationChen, Zhen Xiong / Wang, Charlie / Chan, Allan K. K. / Zheng, Zong Cheng et al. | 2015
- 19
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Age and Memory for Visual Information on Tourist DestinationsSmith, Malcolm C. / MacKay, Kelly J. et al. | 2015
- 20
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The Picture Communication Effect: A Meta-AnalysisFischer, Marc / Huber, Frank et al. | 2015
- 21
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The Information Sources of College Students: A Uses and Gratifications PerspectiveParker, Betty J. / Plank, Richard E. et al. | 2015
- 22
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Rural Teens as Change Agents in an Anti-Tobacco and Alcohol Social Advertising ProjectKelly, Kathleen J. / Stanley, Linda R. / Edwards, Ruth W. et al. | 2015
- 23
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The Impact of Health Services versus General Services and Goods on Consumers’ Assessment of Perceived Risk in the UKAshford, Ruth A. / Cuthbert, Peter / Shani, Najah et al. | 2015
- 24
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Personal Values and their Impact on Telic DominanceShoham, Aviv / Kropp, Fredric / Rose, Gregory M. et al. | 2015
- 25
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Children’s Influence on Family Purchasing Decisions: An Israeli ReplicationShoham, Aviv / Florenthal, Bella / Kropp, Fredric et al. | 2015
- 26
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Use of, and Attitudes Towards Internet Shopping by Shopping Mall ShoppersWalker, Ian M. / Freeman, Susan et al. | 2015
- 27
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Consumerism in the Arab Middle East: The Case of Saudi ArabiaBhuian, Shahid N. / Abdul-Muhmin, Alhassan G. et al. | 2015
- 28
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Transportation Infrastructure Investment in Developing Countries: Implications for International MarketersOzment, John / Kurtz, David L. / Gentry, Julie J. et al. | 2015
- 29
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Impact of Liberalization Policy on marketing Activities in Emerging Economies: A case of Nigerian Distributive Trade SectorAiyeku, Joseph F / Nwankwo, Sonny / Ogbuehi, Alphonso et al. | 2015
- 30
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Consumer Ethnocentrism: An Exploratory Study of Influencing FactorsMenon, Mohan K. / Kennett, Pamela A. et al. | 2015
- 31
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Strategic Network for the Synchronization of Production and DistributionFujimoto, Hisao / Sasakawa, Yohei / Kubo, Yasuhiko et al. | 2015
- 32
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Private Branding: Refocusing and Transforming Retail Management Strategies for the FutureRachman, David J. / Chia, Swee L. et al. | 2015
- 33
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Governance Forms Impact on Distribution Channel PerformanceGronseth, Bjorn O. / Gulbrandsen, Boge / Haugland, Sven A. et al. | 2015
- 34
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Green Environmental Marketing: An Exploratory Investigation of Business Organizations in AustraliaIswariah, Sheila / Ogunmokun, Gabriel et al. | 2015
- 35
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Exploring the CETSCALE in Soviet ArmeniaPlank, Richard E. / Lindquist, Jay D. et al. | 2015
- 36
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An Empirical Assessment of Two Univariate Screening Measures in Cluster AnalysisSchaffer, Catherine M. / Green, Paul E. / Carmone, Frank J. et al. | 2015
- 37
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The Cross Cultural Power of Environmental Advertisement Claim on Product Attitude and Purchase Intention for Servicesde Ruyter, Ko / Feinberg, Richard A. et al. | 2015
- 38
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Consumer Advertising in India: An Analysis of the Information and Thematic ContentSrivastava, Tanuja / Schoenbachler, Denise et al. | 2015
- 39
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A Content Analysis of Prime Time Television Commercials Reflecting Advertising Appeals used in RussiaYuzhakova, Irina / Belch, Michael A. / Belch, George E. et al. | 2015
- 40
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Advertising Executives’ Views of Attributes in Winning New ClientsFam, Kim Shyan / Waller, David S. et al. | 2015
- 41
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AIDSCAP Nepal: A Case StudySriram, Ven / Manu, Franklyn A. et al. | 2015
- 42
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Consumers’ Participation in the Service Postencounter and their Attributions for their Performance: The Case of University StudentsAthanasoulis, Christos C. et al. | 2015
- 43
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The Influence of Selected Factors on the Perceptions of Managers of Medium Business Firms Regarding Firms of AttorneysTait, M. / van Eeden, S. M. et al. | 2015
- 44
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Technology-Enabled Service Delivery: Reconciling Managerial and Customer PerspectivesWalker, Rhett H. / Craig-Lees, Margaret et al. | 2015
- 45
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An Examination of Cultural Difference Perceptions in Joint Venture Activities in UzbekistanSchrage, Christine / Chao, Paul / Aziz-Kariev, Khamid et al. | 2015
- 46
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An Extended Model of Consumer Knowledge Assessment: A Cross-National StudyMenguc, Bulent / Uray, Nimet et al. | 2015
- 47
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Relational Internal Marketing: An Empirical InvestigationBell, Simon J. / Buttigieg, Donna M. / Iverson, Roderick D. et al. | 2015
- 48
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Organisational Size and the Implementation of Relationship Marketing in the Retail ContextIrving, Kristy / Mathews, Brian P. et al. | 2015
- 49
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Interface Management and Relationship Marketing: An Exploratory Analysis of Complex Exchange Systems within Service ActivitiesJallat, Frédéric et al. | 2015
- 50
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Relational Value Disciplines: Added Links to the Service Profit ChainShah, Reshma H. / Sciarrino, Joann et al. | 2015
- 51
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An Exploratory Study of Structural Levels in Sino-German Business RelationshipsIvens, Björn Sven et al. | 2015
- 52
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Determinants of Export Performance: Research Evidence from Mainland ChinaLing-yee, Li / Ogunmokun, Gabriel et al. | 2015
- 53
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Market Entry Modes for Direct Investment: A Study of Hong Kong Manufacturing Firms Entering ChinaHo, Po-yuk / Shi, Yi-zheng / Siu, Wai-sum et al. | 2015
- 54
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Marketing Concept Philosophy and Performance: A Case of Exporting Companies in the People’s Republic of ChinaOgunmokun, Gabriel O et al. | 2015
- 55
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Added Value as a Source of Competitive Advantagede Chematony, Leslie / Harris, Fiona / Riley, Francesca Dall’Olmo et al. | 2015
- 56
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Marketing Objectives and Strategies in the Process of Foreign Direct Investment in Central and Eastern European CountriesMarinov, Marin A. / Marinova, Svetla T. et al. | 2015
- 57
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Brand Manager’s Planning Role for Fast Moving Consumer Good ProductsPanigyrakis, George G. / Veloutsou, Cleopatra A. et al. | 2015
- 58
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Market Orientation, Moderating Variables and Performance. A Research on Industrial and Services Sectors in SpainBigné, Enrique / Moliner, Miguel A. / Vallet, Teresa M. / Sánchez, Javier et al. | 2015
- 59
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Measuring Service Quality: To Tailor or not to Tailor?Santos, Jessica / Mathews, Brian P. et al. | 2015
- 60
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Avoiding this Century’s Service Quality Mistakes in the Next Millenium: A South African PerspectiveFletcher, Mélani / Schreuder, André et al. | 2015
- 61
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Should a Firm with a Reputation for Outstanding Service Quality Offer a Service Guarantee? An Experimental StudyWirtz, Jochen / Ng, Irene C. L. / Sheang, Lee Khai et al. | 2015
- 62
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How to Reduce Consumer Cheating on Service Guarantees? Results from Two Experimental StudiesWirtz, Jochen / Ng, Irene C. L. / Sheang, Lee Khai et al. | 2015
- 63
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The Antecedents of Customer Loyalty - Results of an Empirical Study in the Automotive IndustryHerrmann, Andreas / Huber, Frank / Braunstein, Christine et al. | 2015
- 64
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Vacations by the BookRay, Nina M. et al. | 2015
- 65
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The Relevance of the Business-to-Business/Consumer Dichotomy in Contemporary Marketing: A Cross-National InvestigationCoviello, Nicole E / Brodie, Roderick J et al. | 2015
- 66
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Getting to Know Them: The Effect of Customer Experience in a Business-to-Business MarketBurton, Suzan / Roberts, John / Sheather, Simon et al. | 2015
- 67
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The Miles and Snow Strategic Typology and its Performance ImplicationsShoham, Aviv / Lev, Sara et al. | 2015
- 68
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Strategic Consensus and Performance: The Role of Strategy Type and Market-Related DynamismHomburg, Christian / Krohmer, Harley / Workman, John P. et al. | 2015
- 69
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Category Management as a Competitive Marketing Strategy in the Food IndustryOumlil, A. Ben / Wells, Rebecca / Scheurich, Steffani et al. | 2015
- 70
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Strategy Development of Major Australian Companies: A Preliminary InvestigationJoseph, Mathew / Joseph, Beatriz / Poon, Simpson / Brooksbank, Roger et al. | 2015
- 71
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Exploring the Implications of the Digital Revolution for Firms’ Product PolicyLévy, Julien / Le Nagard, Emmanuelle et al. | 2015
- 72
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High Tech Versus Human Touch: An Exploration of the Perceptions of High Technology users of the InternetSchiffman, Leon G. / Long, Mary M. / Sherman, Elaine et al. | 2015
- 73
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Direct Marketing’s Future: Where’s the Promise and Threat of the Web? A Global Strategy PerspectiveSherman, Elaine / Topol, Martin T. et al. | 2015
- 74
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An Examination of Selected Aspects of Waiting in a Cross-cultural SettingAnderson, Beverlee B. et al. | 2015
- 75
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The Moderating Effect of Individualism-Collectivism on the Differential Perception of One-Sided Versus Two-Sided Advertising AppealsToffoli, Roy / Laroche, Michel et al. | 2015
- 76
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Pretest of a Model of Acculturation and Grocery Shopping Behavior in Five Canadian Ethnic SubculturesDaghfous, Naoufel / Chéron, Emmanuel / Hié, Isabelle et al. | 2015
- 77
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Revisiting the Moderating Effects of Discount Size, Purchase Situation, and Store Name on the Perceived Value of Price Through Semantic Cues: Further Empirical Evidence from TurkeyMenguc, Bulent / Uray, Nimet et al. | 2015
- 78
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Towards an Understanding of Internal and External Search for Purchase Decisions involving the World Wide WebFrost, Fraser L. et al. | 2015
- 79
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Consumer Behavior Toward Electrical Energy: A Social and Societal IssueIkeda, Ana Akemi / Campomar, Marcos Cortez / Miura, Irene Kazumi et al. | 2015
- 80
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A Cross-cultural Investigation of Relationships among Brand Attitude, Expressed Commitment, and Expected LoyaltyVonRiesen, R. Dale / VonRiesen, Cheryl K. / Herndon, Neil C. et al. | 2015
- 81
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Business Marketing Relationships: An Empirical Generalization with Implications for Future ResearchHibbard, Jonathan D. / lacobucci, Dawn et al. | 2015
- 82
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Consumer Behavior in Virtual Shopping Environments and Consequences for RetailingFoscht, Thomas / Franzens, Karl et al. | 2015
- 83
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Understanding Service Quality and Customer Satisfaction in the Telemarketing IndustryBerger, Karen A. / Topol, Martin T. et al. | 2015
- 84
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Changes in the Structure of Grocery Retailing in Poland after 1989Dawson, John A / Henley, John S et al. | 2015
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Sales Promotion Programs and the Value Added Tax in UkaraineKelly, J. Patrick et al. | 2015
- 86
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New Product Development - Biotechnology in AustraliaFrost, Frederick A. et al. | 2015
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The Role of Marketing and Innovation Management in the Finnish Electrical and Electronics IndustryAnttila, Mai et al. | 2015
- 88
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The Lessons of History: Radical Product Innovation and the Incumbent’s CurseChandy, Rajesh / Tellis, Gerard et al. | 2015
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Is Pulling Mom & Dad’s Strings a Global Phenomenon? (A Study of Children’s Purchase Influence in the United States and Malta)Williams, Laura A. / Krentler, Kathleen A. / Caruana, Albert et al. | 2015
- 90
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The Food-Related Lifestyles of Croatian FamiliesKesić, Tanja / Vranešević, Tihomir / Došen, Ðurdana Ozretić et al. | 2015
- 91
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Assessment and Role of Images of Tourist Destinations: The Case of North Portugal as a Rural Tourist DestinationKastenholz, Elisabeth / Davis, Duane / Paul, Gordon et al. | 2015
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Innovative Firms and the Management of Technological Partnerships: Evidence from AustraliaMcLeod, Colin S. / Bell, Simon J. et al. | 2015
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Cause Related Marketing: Models of Business Support for CharityBednall, David H. B. / Walker, Ian M. / LeRoy, Heather / Curl, David et al. | 2015
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Marketing as a Policy Science: An Australasian ViewMcMahon, Lance et al. | 2015
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Involvement as a Mediator in Consumer JudgementsMarshall, Roger / Pecotich, Anthony / Ardrey, William J. et al. | 2015
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Free Trade in a Dynamic Global Environment: The Construct, the Evidence, and Trade Policy ImplicationsOgbuehi, Alphonso O. / Nwankwo, Sonny / Aiyeku, Joseph F. / Enyinda, Chris et al. | 2015
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What do Small and Medium-Sized Manufacturers Need to Enhance Their Globalization Efforts?Naidu, G. M. / Oravec, Jo Ann / Neuman, Lawrence W. et al. | 2015
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Harmonization of Consumer Product Safety Standards: International Marketing IssuesRao, P. M. et al. | 2015
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Retail Promotion Practices in New Zealand, Australia and Portugal - A ComparisonFam, Kim Shyan / Merrilees, Bill / Brito, Pedro Q. et al. | 2015
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Strategic Marketing of Newspaper Companies in Germany, Austria and SwitzerlandKopp, Bernhard R. et al. | 2015
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Consumer Evaluations of Brand Extensions Positioned by Attribute InformationLee, Sungho / Monroe, Kent B. / Rosa, Jose A. et al. | 2015
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Assessing the Risk of Consumer Confusion: Practical Test ResultsLomax, Wendy / Sherski, Emma / Todd, Sarah et al. | 2015
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The EPRG Framework: Does it Affect Managerial Perceptions of Export Success?Shoham, Aviv et al. | 2015
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Developing and Managing an International Brand PortfolioDouglas, Susan P. / Craig, C. Samuel et al. | 2015
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Integrating Country of Origin into Global Marketing Strategy: A Review of U.S. Marking StatutesClarke, Irvine / Owens, Margaret / Ford, John B. et al. | 2015
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The Globalization of Markets: Is Convergence A Myth?Dixon, Donald F. / Sybrandy, Arthur et al. | 2015
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Networking in Asian Business under Perspective of Intercultural CooperationChiu, Helena et al. | 2015
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Supplier Partnerships – what does it mean?Gadde, Lars-Erik / Snehota, Ivan et al. | 2015
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The Relationship between Alliance Strategy, Structure and EnvironmentPangarkar, Nitin / Klein, Saul et al. | 2015
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Market Drivers of Strategic Alliances?Beverland, Michael / Bretherton, Philip et al. | 2015
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‘Re-defining the International P.L.C. - Deception or Diagnosis?’Hibbert, Edgar P et al. | 2015
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The Transrapid Magnetic Levitation Railway - The Application of Scenario Methods in the Strategic Positioning of an Innovative TechnologySchellhase, Ralf et al. | 2015
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Sports Marketing and Interactive Media: A Match Made in HeavenShani, David / Sandler, Dennis et al. | 2015
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A Study of Australian Materialistic Values, Product Involvement and the Self-Image/ Product-Image Congruency Relationships for Fashion ClothingO’Cass, A. / Muller, Thomas et al. | 2015
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Moving Mail Order to the Information Super HighwayDeans, Kenneth R / Cross, Daniel et al. | 2015
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Marketing Concept Applied to International Logistics and Business Strategy - What Logistics Textbooks Do Not Talk AboutMiranda, Mario J. et al. | 2015
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- 146
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Assessment of the Stability of Country-of-Origin Effects Over Time: Preliminary ResultsPisharodi, R. Mohan / Parameswaran, Ravi et al. | 2015
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From Rational to Interpretive Planning: Empirically Classifying Planning Styles in Australian OrganisationsPulendran, Sue / Speed, Richard / Widing, Rob et al. | 2015
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