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This paper aims at one of key technologies in digital television development - intelligent personalized recommendation technology of digital TV programs for study. This paper proposes to take advantage of ample TV-Anytime to describe metadata so as to perform specific plans of guide service for TV programs based on TV-Anytime metadata specification. It combines technology such as data mining and artificial intelligence etc with a view of building a personalized TV program recommendation system on the framework of the multi-agent. Besides, a hybrid algorithm with content filtering and collaborative filtering based on the systematical recommendation algorithm has been put forward. In order to overcome the deficiencies of traditional collaborative filtering algorithm which relies on users explicit evaluation, the paper represents an improved algorithm with the footing of content collaborative filtering.