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Shaping consumer preference using alignable attributes: The roles of regulatory orientation and construal level
British Library Online Contents | 2019| -
Modeling the relationship between firm and user generated content and the stages of the marketing funnel
British Library Online Contents | 2019| -
Aesthetically (dis)pleasing visuals: A dual pathway to empathy and prosocial behavior
British Library Online Contents | 2019| -
Cultural influences on brand extension judgments: Opposing effects of thinking style and regulatory focus
British Library Online Contents | 2019| -
Targeting online display ads: Choosing their frequency and spacing
British Library Online Contents | 2018| -
On consumer choice patterns and the net impact of feature promotions
British Library Online Contents | 2018| -
Consumer power and choice deferral: The role of anticipated regret
British Library Online Contents | 2018| -
Brand portfolio coherence: Scale development and empirical demonstration
British Library Online Contents | 2018| -
Big brands, big cities: How the population penalty affects common, identity relevant brands in densely populated areas
British Library Online Contents | 2018| -
Estimating time-varying parameters in brand choice models: A semiparametric approach
British Library Online Contents | 2018| -
Evaluating marketplace synergies of ingredient brand alliances
British Library Online Contents | 2018| -
The effects of mobile promotions on customer purchase dynamics
British Library Online Contents | 2018| -
Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads
British Library Online Contents | 2018|
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