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TIB reading rooms collection
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On consumer choice patterns and the net impact of feature promotions
British Library Online Contents | 2018| -
Extracting brand information from social networks: Integrating image, text, and social tagging data
British Library Online Contents | 2018| -
Save or (over-)spend? The impact of hard-discounter shopping on consumers' grocery outlay
British Library Online Contents | 2018| -
Should sequels differ from original movies in pre-launch advertising schedule? Lessons from consumers' online search activity
British Library Online Contents | 2018| -
Feeling disconnected from others: The effects of ambient darkness on hedonic choice
British Library Online Contents | 2018| -
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
National licenceGWLB - Gottfried Wilhelm Leibniz Bibliothek | 1.1984 - -
Friends with benefits: Behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers
British Library Online Contents | 2018| -
Sharing product harm information: The effects of self-construal and self-relevance
British Library Online Contents | 2018| -
When consumers become project backers: The psychological consequences of participation in crowdfunding
British Library Online Contents | 2018| -
On consumer choice patterns and the net impact of feature promotions
British Library Online Contents | 2018|