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TIB reading rooms collection
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
National licenceTIBKAT | 1.1984 - -
International Journal of Research in Marketing (IJRM) Editorial Board 2009
British Library Online Contents | 2010| -
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
National licenceGWLB - Gottfried Wilhelm Leibniz Bibliothek | 1.1984 - -
The International Journal of Research in Marketing (IJRM): Its conception and early years
British Library Online Contents | 2008| -
The International Journal of Research in Marketing (IJRM): Its conception and early years
Online Contents | 2008| -
The International Journal of Research in Marketing (IJRM): Its conception and early years
Online Contents | 2008| -
Erratum to “A Multi-category Customer Base Analysis”, [International Journal of Research in Marketing, 31 (3), 2014 266–279]
British Library Online Contents | 2016| -
The first issue of the International Journal of Research in Marketing
National licenceElsevier | 1984| -
An editorial policy for the international journal of research in marketing
National licenceElsevier | 1990| -
Investigating The Significance Of Reviewers' Evaluation Criteria For The International Journal Of Research In Marketing
British Library Conference Proceedings | 1997| -
Special issue on expert systems in marketing in the International Journal of Research in Marketing
National licenceElsevier | 1988 -
Importance and similarity in the evolving citation network of the International Journal of Research in Marketing
British Library Online Contents | 1999| -
Aesthetically (dis)pleasing visuals: A dual pathway to empathy and prosocial behavior
British Library Online Contents | 2019| -
Modeling the relationship between firm and user generated content and the stages of the marketing funnel
British Library Online Contents | 2019| -
Cultural influences on brand extension judgments: Opposing effects of thinking style and regulatory focus
British Library Online Contents | 2019| -
The effect of social networks structure on innovation performance: A review and directions for research
British Library Online Contents | 2019| -
Marketing analytics using anonymized and fragmented tracking data
British Library Online Contents | 2019| -
The effects of mobile promotions on customer purchase dynamics
British Library Online Contents | 2018| -
The direct and indirect effects of economic wealth on time to take-off
British Library Online Contents | 2018| -
Disentangling the effect of services on B2B firm value: Trade-offs of sales, profits, and earnings volatility
British Library Online Contents | 2018| -
A simultaneous model of multiple-discrete choices of variety and quantity
British Library Online Contents | 2018| -
Capturing flexible correlations in multiple-discrete choice outcomes using copulas
British Library Online Contents | 2018| -
May the force drag your dynamic logo: The brand work-energy effect
British Library Online Contents | 2018| -
The effects of mobile promotions on customer purchase dynamics
British Library Online Contents | 2018| -
May the force drag your dynamic logo: The brand work-energy effect
British Library Online Contents | 2018| -
Beyond close vs. distant ties: Understanding post-service sharing of information with close, exchange, and hybrid ties
British Library Online Contents | 2018| -
Capturing flexible correlations in multiple-discrete choice outcomes using copulas
British Library Online Contents | 2018| -
Shaping consumer preference using alignable attributes: The roles of regulatory orientation and construal level
British Library Online Contents | 2019| -
May the force drag your dynamic logo: The brand work-energy effect
British Library Online Contents | 2018| -
A random coefficients mixture hidden Markov model for marketing research
British Library Online Contents | 2018| -
Cannibalization vs. competition: An empirical study of the impact of product durability on automobile demand
British Library Online Contents | 2018| -
Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands
British Library Online Contents | 2018| -
Providing health checks as incentives to retain blood donors — Evidence from two field experiments
British Library Online Contents | 2018| -
A random coefficients mixture hidden Markov model for marketing research
British Library Online Contents | 2018| -
A random coefficients mixture hidden Markov model for marketing research
British Library Online Contents | 2018| -
Who needs a reason to indulge? Happiness following reason-based indulgent consumption
British Library Online Contents | 2018| -
Big brands, big cities: How the population penalty affects common, identity relevant brands in densely populated areas
British Library Online Contents | 2018| -
Who needs a reason to indulge? Happiness following reason-based indulgent consumption
British Library Online Contents | 2018|
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