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In search of a new paradigm: integrating operational decisions into international marketing theory - some observations and a tentative model
British Library Conference Proceedings | 2002| -
Integrating Transaction and Relationship Marketing Activity in the Building Society Context
British Library Conference Proceedings | 2002| -
Differences Between Online and Offline Customer Satisfaction: by Industry, by Product, by Culture
British Library Conference Proceedings | 2002| -
Sponsorship in Association Football - Is There an Alienation Value?
British Library Conference Proceedings | 2002| -
Relationship Marketing: The Interaction of Cultural Value Dimensions
British Library Conference Proceedings | 2002| -
Contemporary Business Responses to the `Drivers of Change' in our Asia/Pacific region
British Library Conference Proceedings | 2002| -
The Role of Crisis Communications in an Integrated Marketing Communications Strategy
British Library Conference Proceedings | 2002| -
Cyber-delinquency or electronic opportunism?: Exploring young consumers' willingness to lie to and steal from companies online
British Library Conference Proceedings | 2002| -
The impact of new media on internal marketing communication: a stakeholder perspective
British Library Conference Proceedings | 2002| -
Pushing Drugs: The Implications of the Introduction of NHS Primary Care Organisations on Pharmaceutical Selling Strategy
British Library Conference Proceedings | 2002| -
Marketing to Ethnic Minorities: An Ethnographic Study of Shared Consumption Rituals among Ethnic Minority Consumers in the UK
British Library Conference Proceedings | 2002| -
Controlled or Controlling? An Exploratory Investigation Into the Marketing - Literate Youth Consumer
British Library Conference Proceedings | 2002| -
A qualitative exploration of consumer disadvantage in the context of grocery shopping
British Library Conference Proceedings | 2002| -
Linking Atmosphere and Reputation in Order to Measure Business-to-Business Relationships
British Library Conference Proceedings | 2002| -
Learning from Orkney: Implications for the Development of the Scottish Crafts Sector?
British Library Conference Proceedings | 2002| -
UK Brewing Distribution Channel Changes Since 1989 and their effects on prices
British Library Conference Proceedings | 2002|
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