Log in first for optimal use of all functions!

1–20 of 2,261 hits

Sort by: Relevancy | Date newest | Title A-Z

Filter results

Year of publication

-

Type of media

Source

+ Show more

Author

Subject

Type of material

Licence

Language

TIB reading rooms collection

  1. Competing with co-created products

    Cohen-Vernik, Dinah / Pazgal, Amit / Syam, Niladri B. | British Library Online Contents | 2019

  2. Making new products go viral and succeed

    Nguyen, Hang T. / Chaudhuri, Malika | British Library Online Contents | 2019

  3. Leading IJRM on the path to prominence

    Kannan, P.K. / Hung, Iris / Reinartz, Werner et al. | British Library Online Contents | 2019

  4. Investors' evaluations of price-increase preannouncements

    Lim, Leon Gim / Tuli, Kapil R. / Dekimpe, Marnik G. | British Library Online Contents | 2018

  5. Targeting online display ads: Choosing their frequency and spacing

    Försch, Steffen / de Haan, Evert | British Library Online Contents | 2018

  6. Estimating time-varying parameters in brand choice models: A semiparametric approach

    Guhl, Daniel / Baumgartner, Bernhard / Kneib, Thomas et al. | British Library Online Contents | 2018

  7. Editorial Board

    British Library Online Contents | 2018

  8. Brand portfolio coherence: Scale development and empirical demonstration

    Nguyen, Hang T. / Zhang, Yufei / Calantone, Roger J. | British Library Online Contents | 2018

  9. May the force drag your dynamic logo: The brand work-energy effect

    Baxter, Stacey M. / Ilicic, Jasmina | British Library Online Contents | 2018

  10. A random coefficients mixture hidden Markov model for marketing research

    Kappe, Eelco / Stadler Blank, Ashley / DeSarbo, Wayne S. | British Library Online Contents | 2018

  11. Cannibalization vs. competition: An empirical study of the impact of product durability on automobile demand

    Jayarajan, Dinakar / Siddarth, S. / Silva-Risso, Jorge | British Library Online Contents | 2018

  12. Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands

    Hansen, Nele / Kupfer, Ann-Kristin / Hennig-Thurau, Thorsten | British Library Online Contents | 2018

  13. Providing health checks as incentives to retain blood donors — Evidence from two field experiments

    Leipnitz, Sigrun / de Vries, Martha / Clement, Michel et al. | British Library Online Contents | 2018

  14. On consumer choice patterns and the net impact of feature promotions

    Guyt, Jonne / Gijsbrechts, Els | British Library Online Contents | 2018

  15. A random coefficients mixture hidden Markov model for marketing research

    Kappe, Eelco / Stadler Blank, Ashley / DeSarbo, Wayne S. | British Library Online Contents | 2018

  16. A random coefficients mixture hidden Markov model for marketing research

    Kappe, Eelco / Stadler Blank, Ashley / DeSarbo, Wayne S. | British Library Online Contents | 2018

  17. Consumer power and choice deferral: The role of anticipated regret

    Mourali, Mehdi / Yang, Zhiyong / Pons, Frank et al. | British Library Online Contents | 2018

  18. Who needs a reason to indulge? Happiness following reason-based indulgent consumption

    Petersen, Francine Espinoza / Dretsch, Heather Johnson / Komarova Loureiro, Yuliya | British Library Online Contents | 2018

  19. Big brands, big cities: How the population penalty affects common, identity relevant brands in densely populated areas

    Matherly, Ted / Arens, Zachary G. / Arnold, Todd J. | British Library Online Contents | 2018

  20. Editorial Board

    British Library Online Contents | 2017

Number of results: 10 | 20 | 50

Feedback