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Journal of the Academy of Marketing Science
National licenceGWLB - Gottfried Wilhelm Leibniz Bibliothek | 1.1973 -| -
AMS review : official publication of the Academy of Marketing Science
GWLB - Gottfried Wilhelm Leibniz Bibliothek | 1.2011 -| -
Evaluative cues and services: the effect of consumer knowledge
British Library Conference Proceedings | 2011| -
Assessing the Nomological Validity of the Net Promoter Index Question (NPI)
British Library Conference Proceedings | 2011| -
Influence of Entrepreneurial Motivations on Strategic Business Decisions
British Library Conference Proceedings | 2011| -
Market-driven Innovation Capability and Financial Performance: Moderating Effect of Environmental Turbulence
British Library Conference Proceedings | 2011| -
Host Country Institutional Factors as Determinants of Direct Selling Industry Success
British Library Conference Proceedings | 2011| -
What's the point of Marketing anyway? The prevalence, temporal extent and implications of long-term market share equilibrium
British Library Conference Proceedings | 2009| -
Social Influence in Product Placements: The Impact of Group Composition and Coviewing Context on Brand Recall and Attitudes
British Library Conference Proceedings | 2011| -
``Spreading the Good Word'': Toward an Understanding of Brand Evangelism
British Library Conference Proceedings | 2011| -
An Examination of the Real Effect of Country-of-Origin on Perceived Quality: A Product Category Approach
British Library Conference Proceedings | 2011| -
Consumer Boycotts in International Marketing: A Multidisciplinary Assessment and Review
British Library Conference Proceedings | 2011| -
Market Orientation, Business Strategy and Firm Performance: The Marketing Effects of Managers' Personal Values
British Library Conference Proceedings | 2011|
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