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  1. How does imagery in interactive consumption lead to false memory? A reconstructive memory perspective

    Lakshmanan, A. / Krishnan, H. S. | British Library Online Contents | 2009

  2. Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two-Process Contingency Model

    Mao, H. / Krishnan, H. S. | British Library Online Contents | 2006

  3. Criteria instability and the isolated option effect

    Palmeira, M. M. / Krishnan, H. S. | British Library Online Contents | 2008

  4. Characteristics of memory associations: A consumer-based brand equity perspective

    Krishnan, H. S. | British Library Online Contents | 1996

  5. Retrieval Disruption in Collaborative Groups due to Brand Cues

    Lindsey, C. D. / Krishnan, H. S. | British Library Online Contents | 2007

  6. A Process Analysis of the Effects of Humorous Advertising Executions on Brand Claims Memory

    Krishnan, H. S. / Chakravarti, D. | British Library Online Contents | 2003

  7. The Effects of Discount Location and Frame on Consumers' Price Estimates

    DelVecchio, D. / Lakshmanan, A. / Krishnan, H. S. | British Library Online Contents | 2009

  8. Trusted Identity and Session Management Using Secure Cookies

    Park, J. S. / Krishnan, H. S. | British Library Online Contents | 2005

  9. Trusted Identity and Session Management Using Secure Cookies

    Park, J. S. / Krishnan, H. S. | British Library Online Contents | 2005

  10. Prospective and Retrospective Memory for Intentions: A Two-Component Approach

    Krishnan, H. S. / Shapiro, S. | British Library Online Contents | 1999

  11. Memory Measures for Pretesting Advertisements: An Integrative Conceptual Framework and a Diagnostic Template

    Krishnan, H. S. / Chakravarti, D. | British Library Online Contents | 1999

  12. Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice

    DelVecchio, D. / Krishnan, H. S. / Smith, D. C. | British Library Online Contents | 2007

  13. A Process Approach for Developing Skills in a Consumer Behavior Course

    Krishnan, H. S. / Porter, T. W. | British Library Online Contents | 1998

  14. Third-Party Authentication Using Secure-Engine

    Chouthe, Esha / Ezekiel, Evangelin / Sivaram Krishnan, H S et al. | IEEE | 2018

  15. How Today's Promotion Affects Tomorrow's Purchase: Price Discounts and Price Expectations

    DelVecchio, D. / Krishnan, H. S. / Smith, D. C. | British Library Conference Proceedings | 2004

  16. The Impact of Social Satisfaction on Consumer Satisfaction Judgment

    Yang, X. / Krishnan, H. S. / Association for Consumer Research | British Library Conference Proceedings | 2004

  17. Normative versus Comparative Fit: Prototype-based and Exemplary-based Brand Extension Evaluation

    Mao, H. / Krishnan, H. S. / Association for Consumer Research | British Library Conference Proceedings | 2004

  18. Using Advertising Alliances for New Product Introduction: Interactions Between Product Complementarity and Promotional Strategies

    Samu, S. / Krishnan, H. S. / Smith, R. E. | British Library Online Contents | 1999

  19. Consumer Responses to New Product Announcements: A Conceptual Framework

    Lilly, B. / Krishnan, H. S. / American Marketing Association | British Library Conference Proceedings | 1996

  20. Control Combinations in Marketing: Conceptual Framework and Empirical Evidence

    Jaworski, B. J. / Stathakopoulos, V. / Krishnan, H. S. | British Library Online Contents | 1993

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