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On Estimating Current-customer Equity Using Company Summary Data: Comment
British Library Online Contents | 2011| -
Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions
British Library Online Contents | 2009| -
The effect of search channel elimination on purchase incidence, order size and channel choice
British Library Online Contents | 2014| -
The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods
British Library Online Contents | 2004| -
The role of retail promotion in determining future brand loyalty: its effect on purchase event feedback
British Library Online Contents | 1999| -
The current and future sales impact of a retail frequency reward program
British Library Online Contents | 2005| -
Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions
British Library Online Contents | 2009| -
The Effect of Promotion on Consumption: Buying More and Consuming It Faster
British Library Online Contents | 1998| -
Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking
British Library Online Contents | 2003| -
Multichannel customer management: Understanding the research-shopper phenomenon
British Library Online Contents | 2007| -
Marketplace: Next-Product-to-Buy Models for Cross-Selling Applications
British Library Online Contents | 2002| -
Consumer response to uncertain promotions: An empirical analysis of conditional rebates
British Library Online Contents | 2014| -
Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation
British Library Online Contents | 2014| -
Decomposition of the Sales Impact of Promotion-Induced Stockpiling
British Library Online Contents | 2007| -
Pursuing the Value-Conscious Consumer: Store Brands Versus National Brand Promotions
British Library Online Contents | 2001| -
The Effects of Advertising on Brand Switching and Repeat Purchasing
British Library Online Contents | 1994|
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