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TIB reading rooms collection
Synonyms were used for: Werbung
Search without synonyms: keywords:(Werbung)
Used synonyms:
- absatzwerbung
- advertainment
- advertisement
- advertising
- advertising promotion
- advertizing promotion
- kontaktanbahnung
- produktwerbung
- promotion
- publicity
- reklame
- verkaufswerbung
- wirtschaftswerbung
-
Multichannel Management : A Normative Model Towards Optimality
Free accessGWLB - Gottfried Wilhelm Leibniz Bibliothek | 2018|Keywords: BUSINESS & ECONOMICS ; Advertising & Promotion, BUSINESS & ECONOMICS / Advertising & Promotion -
An In-ad contents-based viewability prediction framework using Artificial Intelligence for Web Ads
Online Contents | 2021|Keywords: Advertisement viewability prediction, Advertisement rating classification, Computational advertisement -
Spatial analysis of outdoor tobacco advertisement around children and adolescents in Indonesia
Taylor & Francis Verlag | 2022|Keywords: Outdoor tobacco advertisement, advertisement density -
The evaluation of traditional communication channels and its impact on purchase decision
Free accessDOAJ | 2020|Keywords: tv advertisement, radio advertisement, newspapers advertisement, outdoors advertisement -
Advertising and the Transformation of Screen Cultures
Free accessGWLB - Gottfried Wilhelm Leibniz Bibliothek | 2021|Keywords: BUSINESS & ECONOMICS / Advertising & Promotion -
Advertising in new formats and media : current research and implications for marketers
TIBKAT | 2016|Keywords: Business & Economics ; Advertising & Promotion, Advertising, Advertising ; Technological innovations -
Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent
Taylor & Francis Verlag | 2017|Keywords: Influencer advertising, advertising disclosures, advertising recognition, native advertising -
Utilização de Objetos Reais em Aplicações de Realidade Aumentada para Dispositivos Móveis: Aplicação de Advertainment
DataCite | 2021|Keywords: Advertainment -
Typologies of Banner Advertisements' Attributes: A Content Analysis
Taylor & Francis Verlag | 2010|Keywords: banner advertisement design, banner advertisement location, banner advertisement shape, banner advertisement size, banner advertisement typology, Interactive Advertising Bureau (IAB) -
Kano's model in Kansei Engineering to evaluate subjective real estate consumer preferences
Tema Archive | 2011|Keywords: Reklame -
PERMASALAHAN HUKUM DALAM PERATURAN WALIKOTA SURABAYA NOMOR 21 TAHUN 2018 TENTANG TATA CARA PENYELENGGARAAN REKLAME
Free accessDOAJ | 2019|Keywords: reklame, permasalahan hukum, tata cara -
Advertising and pricing of online direct selling considering network externalities
Emerald Group Publishing | 2023|Keywords: Advertising promotion level -
Advertising Imitating a Movie Trailer – Persuasion or Manipulation?
Free accessDOAJ | 2018|Keywords: advertainment -
In retrospect: the spatial shift of the film publicity industry in Kerala during the 1980s
Taylor & Francis Verlag | 2020|Keywords: Film publicity, publicity materials, publicity designer -
Zakres przedmiotowy tzw. uchwały krajobrazowej. Uwagi na tle wyroku Wojewódzkiego Sądu Administracyjnego w Gdańsku z 18 września 2018 r., sygn. II SA/Gd 328/18
Free accessDOAJ | 2020|Keywords: advertisement, advertisement board, advertisement unit -
Reklame-Kultur? : Heimatpflege oder Verkrämerung des öffentlichen Raumes
TIBKAT | 1950|Keywords: Reklame -
Reklame-Kultur? : Heimatpflege oder Verkrämerung des öffentlichen Raumes
GWLB - Gottfried Wilhelm Leibniz Bibliothek | 1950|Keywords: Reklame -
Online-to-offline advertisements as field experiments
Free accessOnline Contents | 2021|Keywords: Online-to-offline advertisement, Online advertisement -
Ontological analysis of web surf history to maximize the click-through probability of web advertisements
Elsevier | 2009|Keywords: Advertisement targeting, Online advertisement
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Freely accessible part of the collaborative K10plus catalogue with materials relevant for interlibrary loan and direct delivery services.