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  1.  

    Why Focusing on the Similarity of Substitutes Leaves a Lot to Be Desired

    Arens, Zachary G / Hamilton, Rebecca W | Online Contents | 2016
    Verlag: Oxford University Press, Oxford
  2.  

    Slowing Down in the Good Old Days: The Effect of Nostalgia on Consumer Patience

    Huang, Xun (Irene) / Huang, Zhongqiang (Tak) / Wyer, Robert S | Online Contents | 2016
    Verlag: Oxford University Press, Oxford
  3.  

    Choosing Between Two Evils: The Determinants of Preferences for Two Equally Goal-Inconsistent Options

    Gao, Leilei / Li, Yanjie / Wyer, Robert S | Online Contents | 2016
    Verlag: Oxford University Press, Oxford
  4.  

    Fill Up Your Senses: A Theory of Self-Worth Restoration through High-Intensity Sensory Consumption

    Batra, Rishtee K / Ghoshal, Tanuka | Online Contents | 2017
    Verlag: Oxford University Press, Oxford
  5.  

    Table of Contents

    Online Contents | 2017
    Verlag: Oxford University Press, Oxford
  6.  

    Back Cover

    Online Contents | 2017
    Verlag: Oxford University Press, Oxford
  7.  

    The dark side of scarcity promotions: how exposure to limited-quantity promotions can induce aggression

    Kristofferson, Kirk / McFerran, Brent / Morales, Andrea C et al. | Online Contents | 2017
    Verlag: Oxford University Press, Oxford
  8.  

    Back Cover

    Online Contents | 2017
    Verlag: Oxford University Press, Oxford
  9.  

    Conceptualizing Consciousness in Consumer Research

    Williams, Lawrence E / Poehlman, T. Andrew | Online Contents | 2017
    Verlag: Oxford University Press, Oxford
  10.  

    A ticket for your thoughts: method for predicting content recall and sales using neural similarity of moviegoers

    Barnett, Samuel B / Cerf, Moran | Online Contents | 2017
    Verlag: Oxford University Press, Oxford
  11.  

    A Ticket for Your Thoughts: Method for Predicting Movie Trailer Recall and Future Ticket Sales Using Neural Similarity among Moviegoers

    Barnett, Samuel B / Cerf, Moran | Online Contents | 2017
    Verlag: Oxford University Press, Oxford
  12.  

    Out-of-category brand imitation: Product categorization determines copycat evaluation

    van Horen, F / Pieters, Rik | Online Contents | 2017
    Verlag: Oxford University Press, Oxford
  13.  

    Social Acceptance and Word of Mouth: How the Motive to Belong Leads to Divergent WOM with Strangers and Friends

    Chen, Zoey | Online Contents | 2017
    Verlag: Oxford University Press, Oxford
  14.  

    Remembering Satiation: The Role of Working Memory in Satiation

    Nelson, Noelle M / Redden, Joseph P | Online Contents | 2017
    Verlag: Oxford University Press, Oxford
  15.  

    When it could have been worse, it gets better: how favorable uncertainty resolution slows hedonic adaptation

    Yang Yang / Gu, Yangjie / Galak, Jeff | Online Contents | 2017
    Verlag: Oxford University Press, Oxford
  16.  

    All in the family? Parental roles in the epidemic of childhood obesity

    Moore, Elizabeth S / Wilkie, William L / Desrochers, Debra M | Online Contents | 2017
    Verlag: Oxford University Press, Oxford
  17.  

    Smile big or not? Effects of smile intensity on perceptions of warmth and competence

    Wang, Ze / Mao, Huifang / Li, Yexin Jessica et al. | Online Contents | 2017
    Verlag: Oxford University Press, Oxford
  18.  

    Costly Curves: How Human-Like Shapes Can Increase Spending

    Romero, Marisabel / Craig, Adam | Online Contents | 2017
    Verlag: Oxford University Press, Oxford

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