Call for Papers: Special Issue on Consumer Well-Being (Ohne Sprachangabe)

Sage , Thousand Oaks, Calif; 2005
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Dokumentinformationen


Inhaltsverzeichnis – Band 25, Ausgabe 2

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125
Vulnerable Consumer Special Issue Reviewers
| 2005
127
In this Special Issue on Vulnerable Consumers
Hill, Ronald Paul / Dickinson, Roger | 2005
128
Building Understanding of the Domain of Consumer Vulnerability
Baker, Stacey Menzel / Gentry, James W. / Rittenburg, Terri L. | 2005
140
Consumer Vulnerability to Perceived Product Similarity Problems: Scale Development and Identification
Walsh, Gianfranco / Mitchell, Vincent-Wayne | 2005
153
Critical Consumer Education: Empowering the Low-Literate Consumer
Adkins, Natalie Ross / Ozanne, Julie L. | 2005
163
Asian Americans in Magazine Advertising: Portrayals of the "Model Minority"
Taylor, Charles R. / Landreth, Stacy / Bang, Hae-Kyong | 2005
175
Retail Redlining: Definition, Theory, Typology, and Measurement
D'Rozario, Denver / Williams, Jerome D. | 2005
187
Functional Illiteracy and Nutritional Education in the United States: A Research-Based Approach to the Development of Nutritional Education Materials for Functionally Illiterate Consumers
Viswanathan, Madhu / Gau, Roland | 2005
202
Vulnerability in the Marketplace: Concepts, Caveats, and Possible Solutions
Ringold, Debra Jones | 2005
215
Do the Poor Deserve Less Than Surfers? An Essay for the Special Issue on Vulnerable Consumers
Hill, Ronald Paul | 2005
219
Strangers in the Neighborhood: On the Loss of "Society"
Svensson, Peter | 2005
222
Vulnerable Women on Screen and at Home: Soap Opera Consumption
Stern, Barbara B. / Russell, Cristel Antonia / Russell, Dale W. | 2005
226
Book Review: Setting Global Standards: Guidelines for Creating Codes of Conduct in Multinational Corporations
Murphy, Patrick E. | 2005
226
Setting Global Standards: Guidelines for Creating Codes of Conduct in Multinational Corporations, by S. Prakash Sethi
Murphy, P. | 2005
228
Book Review: Advertising Ethics
Klein, Thomas A. | 2005
228
Advertising Ethics, by Edward Spence and Brett Van Heekeren
Klein, T. A. | 2005
229
Book Review: Jennifer Government
Brown, Stephen | 2005
229
Jennifer Government, by Max Barry
Brown, S. | 2005
233
Living It Up: America's Love Affair with Luxury, by James B. Twitchell
Holbrook, M. B. | 2005
233
Book Review: Living it Up: America's Love Affair with Luxury, Branded Nation: The Marketing of Megachurch, College, Inc., and Museumworld
Holbrook, Morris B. | 2005
242
Discourse, Diversity, and Distinction: Macromarketing at 30 Years - Special Subtheme for the 30th Annual Conference:"Remember the Titans!"
| 2005
254
12th Conference on Historical Analysis & Research in Marketing (CHARM) Abstracts: "The Future of Marketing's Past"
| 2005
262
Ninth International Conference on Marketing and Development: Marketing Contributions to Prosperity and Peace
| 2005
275
31st Annual Macromarketing Seminar
| 2005
276
Marketing History at the Center
| 2005
277
Call for Papers: Special Issue on Consumer Well-Being
| 2005
278
Call for Papers: Marketing and Information Technology Special Issue
| 2005
279
Index to Journal of Macromarketing
| 2005
281
Guide for Submission of Manuscripts
| 2005

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