When it could have been worse, it gets better: how favorable uncertainty resolution slows hedonic adaptation (Englisch)

  • ISSN:
  • Aufsatz (Zeitschrift)  /  Print

Thankfully, most product consumption experiences are positive. Unfortunately, however, those positive experiences are not always guaranteed, and defects creep into the consumer experience. Though its assertion runs counter to most prescriptions, the current research proposes that exposing consumers to the mere possibility of negative experiences occurring in a consumption sequence increases consumers' happiness with those experiences over time. Six studies demonstrate this effect and further show that it is driven by hedonic responses as a result of favorable uncertainty resolution. That is, with the mere possibility of a negative experience, a consumer who actually experiences a positive outcome is likely to feel relief or pleasure from not having to experience the negative outcome. This research enriches existing literature on hedonic adaptation and uncertainty and has significant implications for consumer behavior.

Inhaltsverzeichnis – Band 43, Ausgabe 5

Zeige alle Jahrgänge und Ausgaben

Die Inhaltsverzeichnisse werden automatisch erzeugt und basieren auf den im Index des TIB-Portals verfügbaren Nachweisen der enthaltenen Aufsätze. Die Anzeige der Jahrgänge kann aufgrund fehlender Aufsatznachweise unvollständig oder lückenhaft sein, obwohl die Zeitschrift komplett in der TIB verfügbar ist.

659
Networks of desire: how technology increases our passion to consume
Kozinets, Robert / Patterson, Anthony / Ashman, Rachel | 2017
683
The Dark Side of Scarcity Promotions: How Exposure to Limited-Quantity Promotions Can Induce Aggression
Kristofferson, Kirk / McFerran, Brent / Morales, Andrea C / Dahl, Darren W | 2016
707
The role of temporal distance on the color of future-directed imagery: a construal-level perspective
Lee, Hyojin / Fujita, Kentaro / Deng, Xiaoyan / Unnava, H. Rao | 2017
726
Taste engineering: an extended consumer model of cultural competence constitution
Maciel, Andre F / Wallendorf, Melanie | 2017
747
When it could have been worse, it gets better: how favorable uncertainty resolution slows hedonic adaptation
Yang Yang / Gu, Yangjie / Galak, Jeff | 2017
769
Risk perception: when greater risk reduces risk valuation
Khan, Uzma / Kupor, Daniella M | 2017
769
Risk (Mis)Perception: When Greater Risk Reduces Risk Valuation
Khan, Uzma / Kupor, Daniella M | 2016
787
Smile big or not? Effects of smile intensity on perceptions of warmth and competence
Wang, Ze / Mao, Huifang / Li, Yexin Jessica / Liu, Fan | 2017
806
To prescribe or not to prescribe? Consumer access to life-enhancing products
Marinova, Detelina / Kozlenkova, Irina V / Cuttler, Leona / Silvers, J.B | 2017
824
All in the Family? Parental Roles in the Epidemic of Childhood Obesity
Moore, Elizabeth S / Wilkie, William L / Desrochers, Debra M | 2016
860
A Field Guide for the Review Process: Writing and Responding to Peer Reviews
Bagchi, Rajesh / Block, Lauren / Hamilton, Rebecca W / Ozanne, Julie L | 2016