Translating Genres: Translating Leaders: Trump and Berlusconi (Englisch)

In: Contemporary French and Francophone Studies   ;  21 ,  5  ;  488-497  ;  2017

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This essay argues that Berlusconi and Trump transposed the practices of a hybrid television genre into the political domain. As the genre of reality television by its very nature changes the way reality is represented, mixing “reality” with game and fiction, this translation has transformed the perception of truthfulness of political discourses. Political discourse has moved ever further away from logical argument based on facts to providing the type of raw emotion and hence “authenticity” associated with the genre of reality television. Game and fiction have won over information and logic and both Berlusconi and Trump seek to incorporate and represent their nations in their aging masculine bodies. Understanding how they shift meaning to translate from one sphere to another is essential to their success and our capacity to respond to them.

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443
Editors’ Introduction
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On the Perils of Translating Men in Power
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Humpty-Trumpy
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488
Translating Genres: Translating Leaders: Trump and Berlusconi
Doyle, Waddick | 2017
498
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Trump and the Paranoid-Schizoid Politics of Ideality
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In Trump's Head, and Back
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American Nightmare
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592
Trust in Trump in Translation
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598
De la difficulté de traduire Donald Trump
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In His Own Words: Why and How Journalists Need to Tell the Truth About Donald Trump
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612
Questionnaire
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627
Acknowledgments
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628
Editorial Assistants
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