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140 Characters [2009]

1
Describe: A Brief Digression to Discuss Journalism is Warranted
15
Simplify: Say More with Less
23
Avoid: Don't Become a Fable about Too Much Information
35
Voice: Say It Out Loud
46
Reach: Understand Your Audience
53
Repeat: It Worked for Shakespeare
58
Mention: Stamp Your Own Currency
64
Dial: Search for Silence, Volume, and Frequency
70
Link: Deduce the Nature of Short Messages
74
Word: Expose the Possibilities in Phraseology, Poetry, and Invention
95
Tame: Apply Multiple Techniques Toward the Same End
110
Cultivate: Meet 140 Characters, Each with a Unique Story
115
Branch: Steady, Organic Growth is Most Manageable
123
Filter: Teach the Machine to Think Ahead
135
Open: Give and You Shall Receive
140
Imitate: There is Nothing Original, Except in Arrangement
144
Iterate: Practice a Sequence of Tiny Adjustments
149
Increase Do More
158
Fragment Do It Smaller
161
Recommended Reading
165
Glossary
173
Index
i
Front Matter
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