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140 Characters [2009]
- 1
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Describe: A Brief Digression to Discuss Journalism is Warranted
- 15
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Simplify: Say More with Less
- 23
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Avoid: Don't Become a Fable about Too Much Information
- 35
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Voice: Say It Out Loud
- 46
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Reach: Understand Your Audience
- 53
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Repeat: It Worked for Shakespeare
- 58
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Mention: Stamp Your Own Currency
- 64
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Dial: Search for Silence, Volume, and Frequency
- 70
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Link: Deduce the Nature of Short Messages
- 74
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Word: Expose the Possibilities in Phraseology, Poetry, and Invention
- 95
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Tame: Apply Multiple Techniques Toward the Same End
- 110
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Cultivate: Meet 140 Characters, Each with a Unique Story
- 115
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Branch: Steady, Organic Growth is Most Manageable
- 123
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Filter: Teach the Machine to Think Ahead
- 135
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Open: Give and You Shall Receive
- 140
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Imitate: There is Nothing Original, Except in Arrangement
- 144
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Iterate: Practice a Sequence of Tiny Adjustments
- 149
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Increase Do More
- 158
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Fragment Do It Smaller
- 161
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Recommended Reading
- 165
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Glossary
- 173
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Index
- i
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Front Matter