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Business Research Projects [1995]
- 3
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Introduction
- 8
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The purpose and objectives of a project
- 26
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Choosing a topic
- 43
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Standards of assessment
- 70
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Getting organized for takeoff
- 87
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What is research anyway?
- 107
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The role you’re in
- 128
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Reviewing and using the literature
- 151
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Planning empirical work
- 171
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Methods and techniques
- 195
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Semi-structured, open-ended techniques
- 222
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Fully structured techniques
- 255
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Further techniques
- 279
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Writing it up