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Business Research Projects [1995]

3
Introduction
8
The purpose and objectives of a project
26
Choosing a topic
43
Standards of assessment
70
Getting organized for takeoff
87
What is research anyway?
107
The role you’re in
128
Reviewing and using the literature
151
Planning empirical work
171
Methods and techniques
195
Semi-structured, open-ended techniques
222
Fully structured techniques
255
Further techniques
279
Writing it up
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