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FANOMICS® [2023]
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The <italic>Fan Principle</italic>: Fans and Fan Customers
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The Value of Fan Customers
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<italic>FANOMICS</italic>: The Economics of the <italic>Fan Principle</italic>
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How Do I Really Turn Customers into Fans?
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<italic>FANOMICS</italic>: More than Controlling Relationship Quality
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Success Factors of <italic>FANOMICS</italic>