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1
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Engineered Customer Referrals: Prevalence and Antecedents
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2
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Norwegian Best Practice of Sustainable Business Models
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3
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Cultural Transition and Socio-Cultural Taxonomy of Consumers in BRICS Countries
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4
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Five-Stage Acculturation Process of Hispanic Consumers: Theory and Findings
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5
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Fear Versus Efficacy: Evaluating Dual-Process Models with Workplace Safety Messages
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6
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Social Media in Higher Education: An Investigation into UG Marketing Education in the UK
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7
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The Influence of Product Color on Perceived Weight and Consumer Preference
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8
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Understanding Green Consumption: Is Perceived Consumer Effectiveness a Predictor of Green Behaviour?
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9
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Drivers of Long-Term Savings from a Consumers’ Behavioral Perspective: A Large-Scale Empirical Investigation
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10
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A New Method for Benchmarking Marketing Organizations with Inter-Connected Departments
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11
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Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics
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12
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Building a Theoretical Model of Trust in Direct-to-Consumer Advertising
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13
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Relational Capability in a Key Outsourced Supplier–Buyer Relationship
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14
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“Can You Do Something About the Price?”—Exploring the Indian Deal, Store-Brand and Haggling-Prone Consumer
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15
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Assessing the Impact of Corporate Reputation on Firms’ Cost of Debt: An Empirical Study of German DAX 30 Companies
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16
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Considerations When Marketing Scales from Developed Countries Are Utilised for Marketing Research in Emerging Markets
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17
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Differential Effects of Supervisory Coaching and Leader Member Exchange on Salesperson’s Behavior and Performance
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18
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The Role of Service Provider Groups Stereotypes During Service Failures
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19
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Performance Implications of the Interplay Between Sales Intra-Functional Flexibility, Customer Orientation and Role Ambiguity
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20
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Market Orientation and Innovation in Dynamic Competitive Markets
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21
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The Influence of Eleven P’s of Internal Marketing on Brand Awareness: An Emerging Economy Perspective
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22
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The Effect of Economic and Social Satisfaction on Partner Trust
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23
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An Examination of the Effects of Scarcity and Discounting on Purchase Decision Regret
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24
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Frontline Store Manager’s Entrepreneurial Orientation for Merchandising and Service Role Performance: Scale Development and Validation
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25
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Corporate Social Responsibility and Market Orientation in an Emerging Economy: Relationships and Outcomes
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26
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Multi-Brand Loyalty: Propositions and Insights from a Quantitative Study
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27
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Increasing Salesperson’s Self-Efficacy and Performance Through Coaching: A Quantitative Study in Canada
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28
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Building a Platform for Change: Identifying Salient Beliefs Surrounding Fruit and Vegetable Consumption
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29
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Emerging Market Consumers: Latvian and Georgian Perceptions of Global Brands
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30
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Beliefs and Attitudes Towards Online Advertising in a Social Network Context
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31
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Customer Loyalty in U.S. Hispanic Markets
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32
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Is Knowledge Transfer Within MNCs Good for Subsidiary Performance? The Role of Subsidiary Capabilities and Innovative Culture
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33
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What If I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention
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34
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Reconsidering Business-to-Business Relationships: Multi-Dimensionality and Traces Left Behind
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35
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The Moderating Effects of Self-Brand Concept and Reference Group on Consumer Innovativeness Toward Purchase Intention
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36
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Advertising Directed at Children: An Empirical Study from Parents’ Perspective on Television Advertising and Advergames
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37
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How Dynamic Marketing Capabilities Affect Market Share Performance Output: An Innovative Brand Oriented Approach
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38
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Export Decision-Making: Combining Planning and Improvisation to Enhance Performance
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39
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Investor Associations Concerning Sustainability and the Impact of Misperceptions on SRI Decision-Making
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40
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When Do Measured Attitudes Reflect Past Behavior?
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41
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Positioning as Strategic Balance: The Case of Complementary and Alternative Medicine (CAM)—A Structured Abstract
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42
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Why Has the Chinese Leadership Style Prevailed over Millenia? Towards an Evolutionary Theory of Leadership
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43
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Learning to Improve New Product Outcomes
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44
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Child Participation in Family Purchasing Process: Evidence from Lithuania
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45
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Which Do I Prefer? A Theoretical Framework for Biculturals’ Advertising Response Towards Hedonic and Utilitarian Products in Japan
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46
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Deciphering the Brand Value Structure: New Measures and Business Insights
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47
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Strategic Importance of Marketing Planning Capability: A Perspective from Saudi Arabia
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48
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Donate to Me: Applying the Servicescape Framework to an Online Donation Setting
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49
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Presence or Absence of Unit Price Display and Its Influence on Snack Food Choices
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50
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Global Use and Access of Social Networking Websites: A National Culture Perspective
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51
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Talking with You—Not at You: How Brand Ambassadors Can Spark Consumer Brand Attachment?
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52
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Materiality of Online Brand Community
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53
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Exploring Consumer Acceptance and Engagement with “Smart Meters”
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54
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Multichannel Customer Journeys: Mapping the Effects of Zmot, Showrooming and Webrooming
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55
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Adding Dynamics into Transaction Cost Economics: The Social Capital Approach
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56
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Determinants of Customer Loyalty: Evidence from the Egyptian Mobile Market
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57
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Specific Uncertainties in the Distribution of Products from Renewable Resources: Empirical Evidence from the German Forestry and Wood Cluster
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58
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An Empirical Examination of Drivers Impacting Usage Intentions of Social Media Shopping
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59
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An Improved Understanding of the Moderator Effects of Switching Costs Types on the Relationships Between Customer-Perceived Value, Trust, and Customer Loyalty
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60
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Shopper’s Attitude and Demographics Influence on Store Patronage: A Comparison of Formal vs. Informal Food Retail Stores in India
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61
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The Congruency Between the Container and the Content: Should We Texture Everything to Seduce the Consumer?
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62
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Turning Brand Undesirables in Brand Heroes: Capitalising on Corporate Social Responsibility in Sport Sponsorship Alliances
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63
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Company Initiated Communities of Fantasy and Brands as Relationship Builders
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64
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An Empirical Examination of the Interrelationships Between Service Recovery Paradox and Its Key Antecedents and Outcomes
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65
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Informational Empowerment: Cross-National Comparison of Internet Health Information Use and ‘Patient-Consumer’ Behaviour
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66
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Barriers to Access Consumer Finance and the Influence of Workforce Insecurity
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67
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Market Resistance in Developing Nations: The Sustenance of Gaucho Consumer Culture in Brazil
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68
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How United Nations Global Compact Impacts Business Performance: The Mediating Role of Quality of Life of Employees in Emerging Market
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69
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Purchase a New Car: The Effect of Impulsiveness in the Brazilian Market
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70
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Putting Visual Rhetoric into Context: Levels of Abstraction in the Analysis of Rhetorical Images in Print Advertising
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71
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Customer Empowerment, Top Management Team and Product Development: Success Paths in Turbulent Markets
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72
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How Social Communities Create Value: The Dynamics of Surf as a Social Practice
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73
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The Effects of Destination Personality on Tourist Satisfaction, Identification, and Behaviour
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74
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How to Explain Infatuation with the Online Secondhand Market? An Analysis of Motivations and Perceived Risks
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75
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Examining the Public’s Desire to Punish Socially Stigmatized Service Workers in Crisis: Can Empathy Buffer Anger?
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76
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Cross-National Emic Scale Development in Health Care Service Quality
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77
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Geomarketing Mix Optimization Using a Fuzzy Spatial and Multiscale Segmentation
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78
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Pridit Is a Useful Technique for Detecting Consumer Fraud When No Training Sample Is Available
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79
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Innovative Materials Facilitating Resource Efficiency: Do Consumers Accept Eco-Friendly Materials?
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80
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Managing Foreign Subsidiaries in Emerging Countries: Are They Different from Western Subsidiaries?
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81
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Assessment of a Web Comparative Behavioural Model with an Interdisciplinary and Complexity Approach
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82
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Targeting Consumers at the Bop: What Implications?
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83
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The Impact of Corporate Social Responsibility and Contributions to Local Communities on Brand Identification, Corporate Reputation and Brand Loyalty
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84
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What Marketing Strategy Matters? Examining a Contingency Model of the Relationship Between Marketing Performance Management and Business Unit Performance
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85
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Pricing Capabilities: Drivers and Effects on Performance
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86
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Triangulation Without Tears
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87
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Uses and Gratifications of Social Networking Sites: Towards the Construction of a Measuring Instrument
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88
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Consumer Schadenfreude: Deservingness of Product Ownership Impacts Affect Following Another’s Product Failure
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89
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A Snowball to Introduce Sustainability into Supply Chain
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90
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A Typology of Barriers to Pro-Environmental Behaviors: Evidence from a Three-Country Study
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91
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Artifacts of Corporate Identity in Emerging Business Relationships
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92
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Key Performance Indicators for Measuring Employer Brand Success
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93
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The Recommendation Bias: The Effects of Social Influence on Individual Rating Behavior
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94
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The Influence of Parental Style on Consumer Socialization in Mother-Adolescent Dyads and Father-Adolescent Dyads
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95
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Understanding Situated Learning in Stressful Service Experiences: A Cross-Cultural Perspective
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96
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To Be or Not to Be… Does the Level of Empathy Contribute to Successful Personal Selling?
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97
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Deriving Value from Advertising as a Consumable Product: Ideas and Evidence
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98
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Social Media: Harming or Enhancing Your Employer Brand Attractiveness? An Empirical Investigation
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99
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In-Person and Out-Person Factors in Perception of Product Attributes
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100
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Sustainability in Higher Education Institutions: Validation Process of Quantitative Instrument