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Marketing Challenges in a Turbulent Business Environment [2016]

1
Engineered Customer Referrals: Prevalence and Antecedents
2
Norwegian Best Practice of Sustainable Business Models
3
Cultural Transition and Socio-Cultural Taxonomy of Consumers in BRICS Countries
4
Five-Stage Acculturation Process of Hispanic Consumers: Theory and Findings
5
Fear Versus Efficacy: Evaluating Dual-Process Models with Workplace Safety Messages
6
Social Media in Higher Education: An Investigation into UG Marketing Education in the UK
7
The Influence of Product Color on Perceived Weight and Consumer Preference
8
Understanding Green Consumption: Is Perceived Consumer Effectiveness a Predictor of Green Behaviour?
9
Drivers of Long-Term Savings from a Consumers’ Behavioral Perspective: A Large-Scale Empirical Investigation
10
A New Method for Benchmarking Marketing Organizations with Inter-Connected Departments
11
Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics
12
Building a Theoretical Model of Trust in Direct-to-Consumer Advertising
13
Relational Capability in a Key Outsourced Supplier–Buyer Relationship
14
“Can You Do Something About the Price?”—Exploring the Indian Deal, Store-Brand and Haggling-Prone Consumer
15
Assessing the Impact of Corporate Reputation on Firms’ Cost of Debt: An Empirical Study of German DAX 30 Companies
16
Considerations When Marketing Scales from Developed Countries Are Utilised for Marketing Research in Emerging Markets
17
Differential Effects of Supervisory Coaching and Leader Member Exchange on Salesperson’s Behavior and Performance
18
The Role of Service Provider Groups Stereotypes During Service Failures
19
Performance Implications of the Interplay Between Sales Intra-Functional Flexibility, Customer Orientation and Role Ambiguity
20
Market Orientation and Innovation in Dynamic Competitive Markets
21
The Influence of Eleven P’s of Internal Marketing on Brand Awareness: An Emerging Economy Perspective
22
The Effect of Economic and Social Satisfaction on Partner Trust
23
An Examination of the Effects of Scarcity and Discounting on Purchase Decision Regret
24
Frontline Store Manager’s Entrepreneurial Orientation for Merchandising and Service Role Performance: Scale Development and Validation
25
Corporate Social Responsibility and Market Orientation in an Emerging Economy: Relationships and Outcomes
26
Multi-Brand Loyalty: Propositions and Insights from a Quantitative Study
27
Increasing Salesperson’s Self-Efficacy and Performance Through Coaching: A Quantitative Study in Canada
28
Building a Platform for Change: Identifying Salient Beliefs Surrounding Fruit and Vegetable Consumption
29
Emerging Market Consumers: Latvian and Georgian Perceptions of Global Brands
30
Beliefs and Attitudes Towards Online Advertising in a Social Network Context
31
Customer Loyalty in U.S. Hispanic Markets
32
Is Knowledge Transfer Within MNCs Good for Subsidiary Performance? The Role of Subsidiary Capabilities and Innovative Culture
33
What If I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention
34
Reconsidering Business-to-Business Relationships: Multi-Dimensionality and Traces Left Behind
35
The Moderating Effects of Self-Brand Concept and Reference Group on Consumer Innovativeness Toward Purchase Intention
36
Advertising Directed at Children: An Empirical Study from Parents’ Perspective on Television Advertising and Advergames
37
How Dynamic Marketing Capabilities Affect Market Share Performance Output: An Innovative Brand Oriented Approach
38
Export Decision-Making: Combining Planning and Improvisation to Enhance Performance
39
Investor Associations Concerning Sustainability and the Impact of Misperceptions on SRI Decision-Making
40
When Do Measured Attitudes Reflect Past Behavior?
41
Positioning as Strategic Balance: The Case of Complementary and Alternative Medicine (CAM)—A Structured Abstract
42
Why Has the Chinese Leadership Style Prevailed over Millenia? Towards an Evolutionary Theory of Leadership
43
Learning to Improve New Product Outcomes
44
Child Participation in Family Purchasing Process: Evidence from Lithuania
45
Which Do I Prefer? A Theoretical Framework for Biculturals’ Advertising Response Towards Hedonic and Utilitarian Products in Japan
46
Deciphering the Brand Value Structure: New Measures and Business Insights
47
Strategic Importance of Marketing Planning Capability: A Perspective from Saudi Arabia
48
Donate to Me: Applying the Servicescape Framework to an Online Donation Setting
49
Presence or Absence of Unit Price Display and Its Influence on Snack Food Choices
50
Global Use and Access of Social Networking Websites: A National Culture Perspective
51
Talking with You—Not at You: How Brand Ambassadors Can Spark Consumer Brand Attachment?
52
Materiality of Online Brand Community
53
Exploring Consumer Acceptance and Engagement with “Smart Meters”
54
Multichannel Customer Journeys: Mapping the Effects of Zmot, Showrooming and Webrooming
55
Adding Dynamics into Transaction Cost Economics: The Social Capital Approach
56
Determinants of Customer Loyalty: Evidence from the Egyptian Mobile Market
57
Specific Uncertainties in the Distribution of Products from Renewable Resources: Empirical Evidence from the German Forestry and Wood Cluster
58
An Empirical Examination of Drivers Impacting Usage Intentions of Social Media Shopping
59
An Improved Understanding of the Moderator Effects of Switching Costs Types on the Relationships Between Customer-Perceived Value, Trust, and Customer Loyalty
60
Shopper’s Attitude and Demographics Influence on Store Patronage: A Comparison of Formal vs. Informal Food Retail Stores in India
61
The Congruency Between the Container and the Content: Should We Texture Everything to Seduce the Consumer?
62
Turning Brand Undesirables in Brand Heroes: Capitalising on Corporate Social Responsibility in Sport Sponsorship Alliances
63
Company Initiated Communities of Fantasy and Brands as Relationship Builders
64
An Empirical Examination of the Interrelationships Between Service Recovery Paradox and Its Key Antecedents and Outcomes
65
Informational Empowerment: Cross-National Comparison of Internet Health Information Use and ‘Patient-Consumer’ Behaviour
66
Barriers to Access Consumer Finance and the Influence of Workforce Insecurity
67
Market Resistance in Developing Nations: The Sustenance of Gaucho Consumer Culture in Brazil
68
How United Nations Global Compact Impacts Business Performance: The Mediating Role of Quality of Life of Employees in Emerging Market
69
Purchase a New Car: The Effect of Impulsiveness in the Brazilian Market
70
Putting Visual Rhetoric into Context: Levels of Abstraction in the Analysis of Rhetorical Images in Print Advertising
71
Customer Empowerment, Top Management Team and Product Development: Success Paths in Turbulent Markets
72
How Social Communities Create Value: The Dynamics of Surf as a Social Practice
73
The Effects of Destination Personality on Tourist Satisfaction, Identification, and Behaviour
74
How to Explain Infatuation with the Online Secondhand Market? An Analysis of Motivations and Perceived Risks
75
Examining the Public’s Desire to Punish Socially Stigmatized Service Workers in Crisis: Can Empathy Buffer Anger?
76
Cross-National Emic Scale Development in Health Care Service Quality
77
Geomarketing Mix Optimization Using a Fuzzy Spatial and Multiscale Segmentation
78
Pridit Is a Useful Technique for Detecting Consumer Fraud When No Training Sample Is Available
79
Innovative Materials Facilitating Resource Efficiency: Do Consumers Accept Eco-Friendly Materials?
80
Managing Foreign Subsidiaries in Emerging Countries: Are They Different from Western Subsidiaries?
81
Assessment of a Web Comparative Behavioural Model with an Interdisciplinary and Complexity Approach
82
Targeting Consumers at the Bop: What Implications?
83
The Impact of Corporate Social Responsibility and Contributions to Local Communities on Brand Identification, Corporate Reputation and Brand Loyalty
84
What Marketing Strategy Matters? Examining a Contingency Model of the Relationship Between Marketing Performance Management and Business Unit Performance
85
Pricing Capabilities: Drivers and Effects on Performance
86
Triangulation Without Tears
87
Uses and Gratifications of Social Networking Sites: Towards the Construction of a Measuring Instrument
88
Consumer Schadenfreude: Deservingness of Product Ownership Impacts Affect Following Another’s Product Failure
89
A Snowball to Introduce Sustainability into Supply Chain
90
A Typology of Barriers to Pro-Environmental Behaviors: Evidence from a Three-Country Study
91
Artifacts of Corporate Identity in Emerging Business Relationships
92
Key Performance Indicators for Measuring Employer Brand Success
93
The Recommendation Bias: The Effects of Social Influence on Individual Rating Behavior
94
The Influence of Parental Style on Consumer Socialization in Mother-Adolescent Dyads and Father-Adolescent Dyads
95
Understanding Situated Learning in Stressful Service Experiences: A Cross-Cultural Perspective
96
To Be or Not to Be… Does the Level of Empathy Contribute to Successful Personal Selling?
97
Deriving Value from Advertising as a Consumable Product: Ideas and Evidence
98
Social Media: Harming or Enhancing Your Employer Brand Attractiveness? An Empirical Investigation
99
In-Person and Out-Person Factors in Perception of Product Attributes
100
Sustainability in Higher Education Institutions: Validation Process of Quantitative Instrument
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