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Managing Startup Enterprises in Emerging Markets [2019]
- 1
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Understanding Start-Up Enterprises
- 21
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Entrepreneurial Evolution at the Bottom of the Pyramid
- 45
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Epistemological Endorsement to Small Enterprises and Markets
- 83
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Cognitive Determinants of Entrepreneurial Leadership
- 123
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Market Orientation and Performance of Micro-Enterprises
- 161
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Synthesis and the Road Ahead
- 173
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Epilogue