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Marketing Communications and Brand Development in Emerging Markets Volume II [2022]
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Marketing Communications and Brand Development in a Changing World: Introduction, Issues, and Perspectives
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SMEs’ Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging Economy
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Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the Hospitality and Tourism Service Sector
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#BankFromHome: Using Advertisement Campaigns to Change Banking Behaviour During the COVID-19 Pandemic in an Emerging Economy
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Marketing Communications During a Pandemic: Perspective from a Developing Country
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Brand Management During a Crisis: Lessons for Indigenous Hospitality Organisations in Africa
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Corporate Social Responsibility and Brand Development in Emerging Markets: Lessons from the COVID-19 Interventions in Nigeria
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Examining the Significance of Corporate Social Responsibility in Building Employee Value Proposition and Brand Value in the United Arab Emirates
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Corporate Social Responsibility and Corporate Brand Building in Africa’s Emerging Markets
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Brand Development Through Sustainability Certifications in Emerging Markets: Adoption of B Corporation Certification in Vietnam
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Critical Green Innovation Themes for Brand Development in Emerging Markets
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Marketing Communications: Embedding Sustainability Practices in a Changing World