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Marketing Communications and Brand Development in Emerging Markets Volume II [2022]

1
Marketing Communications and Brand Development in a Changing World: Introduction, Issues, and Perspectives
2
SMEs’ Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging Economy
3
Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the Hospitality and Tourism Service Sector
4
#BankFromHome: Using Advertisement Campaigns to Change Banking Behaviour During the COVID-19 Pandemic in an Emerging Economy
5
Marketing Communications During a Pandemic: Perspective from a Developing Country
6
Brand Management During a Crisis: Lessons for Indigenous Hospitality Organisations in Africa
7
Corporate Social Responsibility and Brand Development in Emerging Markets: Lessons from the COVID-19 Interventions in Nigeria
8
Examining the Significance of Corporate Social Responsibility in Building Employee Value Proposition and Brand Value in the United Arab Emirates
9
Corporate Social Responsibility and Corporate Brand Building in Africa’s Emerging Markets
10
Brand Development Through Sustainability Certifications in Emerging Markets: Adoption of B Corporation Certification in Vietnam
11
Critical Green Innovation Themes for Brand Development in Emerging Markets
12
Marketing Communications: Embedding Sustainability Practices in a Changing World
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