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Design Thinking [2015]

1
A Brief Introduction to Design Thinking
13
Inspirational Design Briefing
27
Personas: Powerful Tool for Designers
41
Customer Experience Mapping: The Springboard to Innovative Solutions
59
Design Thinking to Bridge Research and Concept Design
71
Boosting Creativity in Idea Generation Using Design Heuristics
87
The Key Roles of Stories and Prototypes in Design Thinking
105
Integrating Design into the Fuzzy Front End of the Innovation Process
125
The Role of Design in Early‐Stage Ventures: How to Help Start‐ups Understand and Apply Design Processes to New Product Development
143
Design Thinking for Non‐Designers: A Guide for Team Training and Implementation
157
Developing Design Thinking: GE Healthcare's Menlo Innovation Model
173
Leading for a Corporate Culture of Design Thinking
187
Knowledge Management as Intelligence Amplification for Breakthrough Innovations
205
Strategically Embedding Design Thinking in the Firm
221
Designing Services that Sing and Dance
237
Capturing Context through Service Design Stories
253
Optimal Design for Radically New Products
265
Business Model Design
281
Lean Start‐up in Large Enterprises Using Human‐Centered Design Thinking: A New Approach for Developing Transformational and Disruptive Innovations
301
Consumer Response to Product Form
319
Drivers of Diversity in Consumers' Aesthetic Response to Product Design
333
Future‐Friendly Design: Designing for and with Future Consumers
349
Face And Interface: Richer Product Experiences through Integrated User Interface and Industrial Design
367
Intellectual Property Protection for Designs
381
Design Thinking for Sustainability
401
Index
i
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