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Design Thinking [2015]
- 1
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A Brief Introduction to Design Thinking
- 13
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Inspirational Design Briefing
- 27
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Personas: Powerful Tool for Designers
- 41
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Customer Experience Mapping: The Springboard to Innovative Solutions
- 59
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Design Thinking to Bridge Research and Concept Design
- 71
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Boosting Creativity in Idea Generation Using Design Heuristics
- 87
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The Key Roles of Stories and Prototypes in Design Thinking
- 105
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Integrating Design into the Fuzzy Front End of the Innovation Process
- 125
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The Role of Design in Early‐Stage Ventures: How to Help Start‐ups Understand and Apply Design Processes to New Product Development
- 143
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Design Thinking for Non‐Designers: A Guide for Team Training and Implementation
- 157
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Developing Design Thinking: GE Healthcare's Menlo Innovation Model
- 173
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Leading for a Corporate Culture of Design Thinking
- 187
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Knowledge Management as Intelligence Amplification for Breakthrough Innovations
- 205
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Strategically Embedding Design Thinking in the Firm
- 221
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Designing Services that Sing and Dance
- 237
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Capturing Context through Service Design Stories
- 253
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Optimal Design for Radically New Products
- 265
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Business Model Design
- 281
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Lean Start‐up in Large Enterprises Using Human‐Centered Design Thinking: A New Approach for Developing Transformational and Disruptive Innovations
- 301
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Consumer Response to Product Form
- 319
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Drivers of Diversity in Consumers' Aesthetic Response to Product Design
- 333
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Future‐Friendly Design: Designing for and with Future Consumers
- 349
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Face And Interface: Richer Product Experiences through Integrated User Interface and Industrial Design
- 367
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Intellectual Property Protection for Designs
- 381
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Design Thinking for Sustainability
- 401
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Index
- i
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FrontMatter