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Market Response Models: Econometric and Time Series Analysis [1990]

3
Response Models in Marketing
29
Design of Response Models
75
Parameter Estimation and Model Testing
109
Determining Functional Form and Lag Structure
157
Determining Causal Ordering
173
Sales and Market Share Response Models
213
Marketing Dynamics
235
Improving Marketing Decisions
295
An Application of ETS Modeling
317
ETS in Marketing Science and Practice
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