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Market Response Models: Econometric and Time Series Analysis [1990]
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Response Models in Marketing
- 29
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Design of Response Models
- 75
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Parameter Estimation and Model Testing
- 109
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Determining Functional Form and Lag Structure
- 157
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Determining Causal Ordering
- 173
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Sales and Market Share Response Models
- 213
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Marketing Dynamics
- 235
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Improving Marketing Decisions
- 295
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An Application of ETS Modeling
- 317
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ETS in Marketing Science and Practice