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Mathematical Models in Marketing [1976]

1
Brand Preferences and Simple Markov Processes
5
Customer Behavior as a Markov Process
10
Brand Choice as a Probability Process
12
The Dynamics of Brand Loyalty: A Markovian Approach
15
A Mathematical Model for Marketing
21
The Demand for Branded Goods as Estimated from Consumer Panel Data
25
Consumer Brand Choice--A Learning Process?
27
Stochastic Process Models of Consumer Behavior
30
A Latent Markov Process Within the Individual
32
The Neglected Use of Data
33
A Stochastic Response Model with Application to Brand Choice
37
A Mathematical Model of Consumer Behavior
40
New Models of Consumer Loyalty Behavior: Aids to Setting and Evaluating Marketing Plans
42
Dynamic Inference
48
Progress on a Simplified Model of Stationary Purchasing Behaviour
53
The Beta-Binomial Model for Consumer Purchasing Behaviour
58
A Stochastic Interpretation of the Heavy Half
60
A Dual-Effects Model of Brand Choice
65
A Stochastic Model for Adaptive Behavior in a Dynamic Situation
70
The New-Trier Stochastic Model of Brand Choice
72
A Composite Heterogeneous Model for Brand Choice Behavior
76
An Entropy Model of Brand Purchase Behavior
82
A Modified Linear Learning Model of Buyer Behavior
85
Analog Experiments with a Model of Consumer Attitude Change
87
A Behavior Theory Approach to the Relations between Beliefs about an Object and the Attitude Toward the Object
89
A Two-Dimensional Concept of Brand Loyalty
90
The Relationship of Brand Attitudes and Brand Choice Behavior
91
Television Show Preference: Application of a Choice Model
92
An Exponential Discrepancy Model for Attitude Evaluation
94
The Vector Model of Preferences: An Alternative to the Fishbein Model
97
The Importance of Halo Effects in Multi-Attribute Attitude Models
99
The Fishbein Extended Model and Consumer Behavior
102
A Theory of Demand with Variable Consumer Preferences
106
A New Approach to Consumer Theory
108
A Geographic Model of an Urban Automobile Market
111
Consumer’s Purchase Decision Process: Stochastic Models
113
An Empirical Test of the Howard-Sheth Model of Buyer Behavior
115
A Model of Consumer Behavior in a Single Market with Incomplete Information
119
Mathematical Programming Models for the Determination of Attribute Weights
122
An Interaction Model of Consumer Utility
124
Product Attraction, Marketing Effort and Sales: Towards a Utility Model of Market Behavior
129
Linear Programming in Media Selection
130
Media Selection by Linear Programming
132
Media Selection by Decision Programming
134
Linear Programming and Space-Time Considerations in Media Selection
137
An Exploration of Linear Programming in Media Selection
140
A Goal Programming Model for Media Planning
144
A Probabilistic Approach to Industrial Media Selection
146
A Media Planning Calculus
152
Considering Competition in Media Planning
161
ADMOD: An Advertising Decision Model
163
The Determination of Advertising Expenditure
165
Optimal Advertising and Optimal Quality
167
Optimal Advertising Policy Under Dynamic Conditions
169
Diffusion Processes and Optimal Advertising Policy
175
Monopoly Advertising: Dynamic Conditions
177
An Optimum Geographical Distribution of Publicity Expenditure in a Private Organization
182
Game-Theory Models in the Allocation of Advertising Expenditures
186
Advertising Without Supply Control: Some Implications of a Study of the Advertising of Oranges
188
A Model for Budgeting Advertising
194
Optimal Advertising Appropriation
196
Advertising Expenditures in Coupled Markets--A Game-Theory Approach
198
A Simple Model for Determining Advertising Appropriations
200
Theory Versus Practice in Allocating Advertising Money
201
A Dynamic Model for Competitive Marketing in Coupled Markets
203
A Model of Adaptive Control of Promotional Spending
208
Models and Managers: The Concept of a Decision Calculus
210
Optimal Advertising- Expenditure Implications of a Simultaneous-Equation Regression Analysis
213
Optimal Advertising Expenditure
217
Dynamic Correction in Marketing Planning Models
220
The Effect of Promotional Effort on Sales
223
An Operations-Research Study of Sales Response to Advertising
226
Optimal Control of the Vidale-Wolfe Advertising Model
232
Advertising and Cigarettes
234
Bayesian Decision Theory in Advertising
236
Differential Equation Approach to Marketing
240
Consumer Response to Promotions
243
A Simultaneous Equation Regression Study of Advertising and Sales of Cigarettes
247
The Effect of Advertising on Liquor Brand Sales
250
Estimating Dynamic Effects of Market Communications Expenditures
253
Toward a Normative Model of Promotional Decision Making
256
On-Line and Adaptive Optimum Advertising Control by a Diffusion Approximation
262
The Product Life Cycle and Time-Varying Advertising Elasticities
264
A Study in Promotional Competition
269
Imperfect Markets Through Lack of Knowledge
272
The Economics of Information
276
Can Advertising Differentiate the Product?
281
Zur Frage optimaler Diffusionspunkte in einem Modell der Mund-zu-Mund-Propaganda
285
Short-Term Price and Dealing Effects in Selected Market Segments
288
The Use of Models in Marketing Timing Decisions
293
Determining Optimum Price Promotion Quantities
296
A Quasi-Game Theory Approach to Pricing
303
Adaptive Pricing by a Retailer
307
Eine Preisabsatzfunktion zur optimalen Preis- und Qualitätspolitik bei heterogenen Gütern
310
A Mathematical Model for Price Promotion
312
Product Search and Evaluation
314
Early Prediction of Market Success for New Grocery Products
316
A Theory of Market Behavior After Innovation
319
Dynamics of New Product Campaigns
321
Competitive Strategies for New Product Marketing over the Life Cycle
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