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1
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Brand Preferences and Simple Markov Processes
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5
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Customer Behavior as a Markov Process
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10
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Brand Choice as a Probability Process
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12
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The Dynamics of Brand Loyalty: A Markovian Approach
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15
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A Mathematical Model for Marketing
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21
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The Demand for Branded Goods as Estimated from Consumer Panel Data
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25
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Consumer Brand Choice--A Learning Process?
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27
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Stochastic Process Models of Consumer Behavior
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30
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A Latent Markov Process Within the Individual
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32
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The Neglected Use of Data
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33
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A Stochastic Response Model with Application to Brand Choice
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37
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A Mathematical Model of Consumer Behavior
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40
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New Models of Consumer Loyalty Behavior: Aids to Setting and Evaluating Marketing Plans
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42
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Dynamic Inference
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48
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Progress on a Simplified Model of Stationary Purchasing Behaviour
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53
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The Beta-Binomial Model for Consumer Purchasing Behaviour
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58
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A Stochastic Interpretation of the Heavy Half
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60
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A Dual-Effects Model of Brand Choice
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65
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A Stochastic Model for Adaptive Behavior in a Dynamic Situation
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70
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The New-Trier Stochastic Model of Brand Choice
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72
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A Composite Heterogeneous Model for Brand Choice Behavior
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76
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An Entropy Model of Brand Purchase Behavior
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82
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A Modified Linear Learning Model of Buyer Behavior
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85
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Analog Experiments with a Model of Consumer Attitude Change
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87
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A Behavior Theory Approach to the Relations between Beliefs about an Object and the Attitude Toward the Object
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89
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A Two-Dimensional Concept of Brand Loyalty
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90
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The Relationship of Brand Attitudes and Brand Choice Behavior
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91
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Television Show Preference: Application of a Choice Model
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92
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An Exponential Discrepancy Model for Attitude Evaluation
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94
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The Vector Model of Preferences: An Alternative to the Fishbein Model
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97
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The Importance of Halo Effects in Multi-Attribute Attitude Models
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99
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The Fishbein Extended Model and Consumer Behavior
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102
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A Theory of Demand with Variable Consumer Preferences
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106
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A New Approach to Consumer Theory
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108
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A Geographic Model of an Urban Automobile Market
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111
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Consumer’s Purchase Decision Process: Stochastic Models
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113
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An Empirical Test of the Howard-Sheth Model of Buyer Behavior
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115
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A Model of Consumer Behavior in a Single Market with Incomplete Information
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119
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Mathematical Programming Models for the Determination of Attribute Weights
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122
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An Interaction Model of Consumer Utility
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124
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Product Attraction, Marketing Effort and Sales: Towards a Utility Model of Market Behavior
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129
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Linear Programming in Media Selection
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130
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Media Selection by Linear Programming
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132
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Media Selection by Decision Programming
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134
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Linear Programming and Space-Time Considerations in Media Selection
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137
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An Exploration of Linear Programming in Media Selection
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140
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A Goal Programming Model for Media Planning
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144
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A Probabilistic Approach to Industrial Media Selection
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146
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A Media Planning Calculus
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152
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Considering Competition in Media Planning
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161
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ADMOD: An Advertising Decision Model
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163
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The Determination of Advertising Expenditure
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165
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Optimal Advertising and Optimal Quality
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167
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Optimal Advertising Policy Under Dynamic Conditions
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169
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Diffusion Processes and Optimal Advertising Policy
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175
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Monopoly Advertising: Dynamic Conditions
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177
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An Optimum Geographical Distribution of Publicity Expenditure in a Private Organization
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182
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Game-Theory Models in the Allocation of Advertising Expenditures
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186
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Advertising Without Supply Control: Some Implications of a Study of the Advertising of Oranges
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188
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A Model for Budgeting Advertising
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194
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Optimal Advertising Appropriation
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196
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Advertising Expenditures in Coupled Markets--A Game-Theory Approach
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198
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A Simple Model for Determining Advertising Appropriations
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200
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Theory Versus Practice in Allocating Advertising Money
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201
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A Dynamic Model for Competitive Marketing in Coupled Markets
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203
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A Model of Adaptive Control of Promotional Spending
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208
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Models and Managers: The Concept of a Decision Calculus
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210
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Optimal Advertising- Expenditure Implications of a Simultaneous-Equation Regression Analysis
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213
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Optimal Advertising Expenditure
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217
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Dynamic Correction in Marketing Planning Models
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220
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The Effect of Promotional Effort on Sales
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223
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An Operations-Research Study of Sales Response to Advertising
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226
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Optimal Control of the Vidale-Wolfe Advertising Model
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232
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Advertising and Cigarettes
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234
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Bayesian Decision Theory in Advertising
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236
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Differential Equation Approach to Marketing
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240
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Consumer Response to Promotions
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243
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A Simultaneous Equation Regression Study of Advertising and Sales of Cigarettes
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247
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The Effect of Advertising on Liquor Brand Sales
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250
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Estimating Dynamic Effects of Market Communications Expenditures
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253
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Toward a Normative Model of Promotional Decision Making
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256
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On-Line and Adaptive Optimum Advertising Control by a Diffusion Approximation
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262
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The Product Life Cycle and Time-Varying Advertising Elasticities
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264
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A Study in Promotional Competition
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269
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Imperfect Markets Through Lack of Knowledge
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272
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The Economics of Information
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276
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Can Advertising Differentiate the Product?
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281
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Zur Frage optimaler Diffusionspunkte in einem Modell der Mund-zu-Mund-Propaganda
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285
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Short-Term Price and Dealing Effects in Selected Market Segments
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288
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The Use of Models in Marketing Timing Decisions
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293
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Determining Optimum Price Promotion Quantities
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296
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A Quasi-Game Theory Approach to Pricing
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303
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Adaptive Pricing by a Retailer
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307
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Eine Preisabsatzfunktion zur optimalen Preis- und Qualitätspolitik bei heterogenen Gütern
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310
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A Mathematical Model for Price Promotion
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312
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Product Search and Evaluation
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314
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Early Prediction of Market Success for New Grocery Products
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316
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A Theory of Market Behavior After Innovation
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319
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Dynamics of New Product Campaigns
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321
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Competitive Strategies for New Product Marketing over the Life Cycle