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Digital Transformation in the Cultural Heritage Sector [2021]
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Introduction
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Future Internet and Digital Ecosystems
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Digital Business Models
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Value Propositions in Digital Transformation
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Customer Insights and Consumer Profiling
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Digital Engagement and Customer Experience
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Business Intelligence and Social Media Analytics
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Proximity Marketing and Context-Information Awareness
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Augmented Servicescape: Integrating Physical and Digital Reality
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Digital Targeted Communication: An Integrated Approach