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Digital Transformation in the Cultural Heritage Sector [2021]

1
Introduction
2
Future Internet and Digital Ecosystems
3
Digital Business Models
4
Value Propositions in Digital Transformation
5
Customer Insights and Consumer Profiling
6
Digital Engagement and Customer Experience
7
Business Intelligence and Social Media Analytics
8
Proximity Marketing and Context-Information Awareness
9
Augmented Servicescape: Integrating Physical and Digital Reality
10
Digital Targeted Communication: An Integrated Approach
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