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Creating Maximum Value for the Client: Developing a New Strategic Role for Market Researchers

The Heart Transplant: Making a Difference to Organizations by Putting the Consumer at the Heart of the Business

The Holistic Approach: Emphasizing the Importance of theWhole and the Interdependence of its Parts

Integrating Decision‐making and Marketing Intelligence: The Roadmap to the Boardroom

Market Research: A New Generation on the Go

The Operation was Successful but the Patient Died: Why Research on Innovation is Successful yet Innovations Fail

When Good Researchers Go Bad – Cautionary Tales from the Front Lines

Striking Gold in the Qualitative Mine: A New Approach to Build Vision and Generate Insight to Impact Business

Improving Honeywell's Market Research: Combining Online Surveys, Traditional Interviewing Techniques and Web‐based Reporting

Creating Competitive Intellectual Capital: The Henkel Case

Getting Research Noticed at the Corporate Top Table

How to Ensure One Worldwide Heineken Brand Dashboard

Possibilities for Ethnographic Research: How to Raise the Validity of Findings and to Facilitate a Better and Deeper Understanding of your Products and Customers

Video ergo agnosco – From Observation to Insight

Build Strong Brands and Develop Communications: An Argument for Using Consumer Need States over Values

Cross‐media Measurement: The New Medium Necessitates a New Approach to Marketing Mix Measurement

A New Generation of Brand Controlling: Evaluating the Effectiveness and Efficiency of the Complete Marketing Mix

The Impact of Consumers’ Commitment to Existing Brands on New Product Launch Strategies

Predicting the Unpredictable: Agent‐based Models for Marketing Research

Managing Global Brands to Meet Consumer Expectations

AudienceMeasurement in the ‘Dual Economies’ of Poor Countries: A Case Study from Pakistan

Jambo Africa: A Discussion on the Challenges and Diversity of Third World Research

Retail Innovation Learnings from a Segmented Shop Formula: Sunka

How toMake Good Dough: Revitalizing your Product Portfolio by Understanding Consumer Needs

Hide ‘n’ Seek: Driving Disruption in Skincare

Jack in the Tiffin‐box: Unconventional Paths to New Product Idea Development

Becoming Cultural Architects: How to Drive the Influence of Research on Company Culture

Show Me Your Home and I Will Tell YouWho You Are, or Building Homes Based on Consumers’ Values and Lifestyles

Market Research, Accountability, Outcome‐focus and Service Standards in the Australian Government Public Sector: How Market Research has Significantly Improved the Reformation of the Australian Government Public Sector

Research for Innovation: Fitting the Design Process at Philips Design

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