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Gear Up [2012]
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Some Companies Succeed, Others Fail
- 12
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Customers: To Create a New Market or Disrupt an Existing One, You Need Customers.
- 30
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Delight: Why are You Special? Think Beyond to Find Your Delight.
- 48
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Customer Acquisition: The Most Important Part of your Business. How Will you Add More Customers?
- 68
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Business Model: Get Paid for your Efforts
- 84
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Partners: No Company is an Island.
- 100
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Competitors: Don't Be Intimidated By Their Existence. But Be Aware.
- 116
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GO Global: Scaling your Business Beyond Borders.
- 128
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Team: You Can't Do the “What“ Without The “Who.“
- 142
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Reality Check: Always Face the Brutal Facts.
- 154
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Sync Your: Gears Get it All to Spin.
- 155
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“Business is Simple. In the End It's All About Winning.”
- 166
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You Don't Have to Trust us Dig Deep into the Sources.
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Front Matter