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Gear Up [2012]

6
Some Companies Succeed, Others Fail
12
Customers: To Create a New Market or Disrupt an Existing One, You Need Customers.
30
Delight: Why are You Special? Think Beyond to Find Your Delight.
48
Customer Acquisition: The Most Important Part of your Business. How Will you Add More Customers?
68
Business Model: Get Paid for your Efforts
84
Partners: No Company is an Island.
100
Competitors: Don't Be Intimidated By Their Existence. But Be Aware.
116
GO Global: Scaling your Business Beyond Borders.
128
Team: You Can't Do the “What“ Without The “Who.“
142
Reality Check: Always Face the Brutal Facts.
154
Sync Your: Gears Get it All to Spin.
155
“Business is Simple. In the End It's All About Winning.”
166
You Don't Have to Trust us Dig Deep into the Sources.
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Front Matter
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