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Left on Red [2012]

1
Getting It
15
Business is War
27
The Great Escape
37
Not New Media—It'is a New Medium
47
WEB 5.0
63
Weaintgotsh#%.com
71
Deal Du Jour
85
The Two‐by‐Four
97
The Intellectual Desert
103
Return on Innovation
115
Go Large or go Home
125
Shaking Hands and Kissing Babies
139
Penguins and Polar Bears
149
Life Leverage
165
The Serengeti
175
The World is a Stage
185
Ideation: The New Economy Fuel
197
Take the Wheel
213
Afterword: On Becoming a Student of Innovation
217
Index
i
Front Matter
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