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Brand, Label, and Product Intelligence [2022]

1
Quality Certification in the Face of Agricultural Relocalization: Between Peaceful Coexistence and Tension—Analysis Based on Cheese Production in Occitanie (France)
2
An Exploration of the Effect of Background Music in Retail Stores on Moroccan Consumers’ Perceptions and Behaviors
3
Revitalising Town Centre Commerce: An Exploratory Study of Drivers Relating to Resistance
4
Consumption Values of Organic and “Beldi” Food Products in Morocco
5
Ethnocentrism Consumer Research: A Bibliometric Analysis Overview Over 1984–2021
6
The Impact of Mobile Phone Brand Personality on Brand Equity Among Albanian Consumers
7
How Fair is the Handling of the Claimant Customer? A Comparison Between the e-mail and Telephone Channels
8
Influence of Electronic Word of Mouth on Purchase Intention: Case of Facebook Groups Dedicated to Purchases on Foreign Websites
9
The Impact of Digital Influencers on Consumer Behavior: Towards a Conceptual Framework of Purchase Intention
10
Personal Branding of Professors in Social Media: A Choice or a Necessity in Our days?
11
From Chambord’s Brand Equity to the Construction of a Touristic Destination’s Image: A Reductive Marketing Approach
12
Designing Facebook Publications Focused on Hotel Customer Experience: How to Improve Brand Attitude and Booking Intention
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