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Why Killer Products Don't Sell [2012]
- 1
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Some killer products really don&t sell
- 11
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It&s not how you sell, but how customers buy
- 29
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If they are buying‐are you selling?
- 53
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The best kept secret ‐ Value Created sales
- 71
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The magic of a Value Created company
- 109
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So what can I do about it?
- 119
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Always change a winning team
- 137
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The Final Word: A summary
- 139
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Appendix
- 167
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Index
- i
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Front Matter