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Why Killer Products Don't Sell [2012]

1
Some killer products really don&t sell
11
It&s not how you sell, but how customers buy
29
If they are buying‐are you selling?
53
The best kept secret ‐ Value Created sales
71
The magic of a Value Created company
109
So what can I do about it?
119
Always change a winning team
137
The Final Word: A summary
139
Appendix
167
Index
i
Front Matter
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