Journal of consumer research : JCR ; an interdisciplinary bimonthly
Die Inhaltsverzeichnisse werden automatisch erzeugt und basieren auf den im Index des TIB-Portals verfügbaren Einzelnachweisen der enthaltenen Beiträge. Die Anzeige der Inhaltsverzeichnisse kann daher unvollständig oder lückenhaft sein.
Inhaltsverzeichnis
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The Effect of Making a Prediction about the Outcome of a Consumption Experience on the Enjoyment of That ExperienceMandel, Naomi et al. | 2008
- 21
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Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You "Think Different"Fitzsimons, Gráinne M. et al. | 2008
- 36
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Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations CrisisGorn, Gerald J. et al. | 2008
- 50
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Family Identity: A Framework of Identity Interplay in Consumption PracticesEpp, Amber M. et al. | 2008
- 71
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The Perils of Hedonic EditingCowley, Elizabeth et al. | 2008
- 85
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Bikinis Instigate Generalized Impatience in Intertemporal ChoiceBergh, Bram Van den et al. | 2008
- 98
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Counting Every Thought: Implicit Measures of Cognitive Responses to AdvertisingHuang, Yanliu et al. | 2008
- 119
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What's Not to Like? Preference Asymmetry in the False Consensus EffectGershoff, Andrew D. et al. | 2008
- 126
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Considering the Future: The Conceptualization and Measurement of Elaboration on Potential OutcomesNenkov, Gergana Y. et al. | 2008
- 142
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Estimating Multiple Consumer Segment Ideal Points from Context-Dependent Survey DataDeSarbo, Wayne S. et al. | 2008
- 154
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Consumer Emotional Intelligence: Conceptualization, Measurement, and the Prediction of Consumer Decision MakingKidwell, Blair et al. | 2008
- 167
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Surcharges and Seller ReputationCheema, Amar et al. | 2008
- 178
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Re-Inquiry - Can Evaluative Conditioning Change Attitudes toward Mature Brands? New Evidence from the Implicit Association TestGibson, Bryan et al. | 2008
- 178
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Can Evaluative Conditioning Change Attitudes toward Mature Brands? New Evidence from the Implicit Association TestGibson, B. et al. | 2008