Communication strategies adapted to defined group of receivers: Children, teenagers, adults: How to communicate on road safety with children (Englisch)
- Neue Suche nach: Bernacer Sales, T.
- Neue Suche nach: European Conference of Ministers of Transport
- Neue Suche nach: Bernacer Sales, T.
- Neue Suche nach: European Conference of Ministers of Transport
In:
Communication in road safety
;
47-51
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ISBN:
- Aufsatz (Konferenz) / Print
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Titel:Communication strategies adapted to defined group of receivers: Children, teenagers, adults: How to communicate on road safety with children
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Beteiligte:Bernacer Sales, T. ( Autor:in ) / European Conference of Ministers of Transport
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Kongress:International seminar, Communication in road safety ; 1997 ; Warsaw
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Erschienen in:Communication in road safety ; 47-51
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Verlag:
- Neue Suche nach: l999
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Erscheinungsort:OECD
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Format / Umfang:5 pages
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ISBN:
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Medientyp:Aufsatz (Konferenz)
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Format:Print
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Sprache:Englisch
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Schlagwörter:
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Datenquelle:
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Inhaltsverzeichnis Konferenzband
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- 13
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Role and objectives pursued by communicationLedru, M. / European Conference of Ministers of Transport et al.
- 15
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Actors in the communication process: transmitters-receiversKlemenjak, W. / European Conference of Ministers of Transport et al.
- 18
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Tools and aids for communicationPrediger, E. / European Conference of Ministers of Transport et al.
- 22
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Added value of social marketingHorn / European Conference of Ministers of Transport et al.
- 28
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Strategies in function of the level where transmitter is situated: local, regional, national or international: Promoting road safety in the European UnionPreston, G. / European Conference of Ministers of Transport et al.
- 32
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Strategies in function of the level where transmitter is situated: local, regional, national or international: The role of communication in road safety activities in HungaryCsaszar, G. / European Conference of Ministers of Transport et al.
- 39
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Communication strategies adapted to defined group of receivers: Children, teenagers, adults: How to communicate on road safety with childrenBartulis, V. / European Conference of Ministers of Transport et al.
- 52
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Communication strategies adapted to defined group of receivers: Children, teenagers, adults: Project "Personal communication" addressing students in schools of further educationMaginot / European Conference of Ministers of Transport et al.
- 56
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Communication strategies adapted to defined group of receivers: Policy-makers, journalistsDabrowska-Loranc, M. / European Conference of Ministers of Transport et al.
- 61
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Communication strategies adapted to defined group of receivers: Private partnersGatin, B. / European Conference of Ministers of Transport et al.
- 66
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Communication strategies adapted to defined group of receivers: Road hauliersKoefalvi / European Conference of Ministers of Transport et al.
- 75
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Communication strategies adapted to defined group of receivers: Particular groups: influence of alcohol, drugs or medicines: Strategies of communication adapted to different groups targetedMikkonen / European Conference of Ministers of Transport et al.
- 77
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Communication strategies adapted to defined group of receivers: Particular groups: influence of alcohol, drugs or medicines: Anti drink driving campaign in the United-KingdomAllsworth / European Conference of Ministers of Transport et al.
- 83
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Communication strategies adapted to defined group of receivers: Particular groups: influence of alcohol, drugs or medicines: The "Bob" campaigns: an adequate answer to drink drivingSchevelenbos / European Conference of Ministers of Transport et al.
- 87
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Obtaining the political will to communicate in road safetyKrystek / European Conference of Ministers of Transport et al.
- 94
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Financial meansGoos / European Conference of Ministers of Transport et al.
- 99
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Officials and professionals organisations examining public opinion and preparing campaignsMikulik / European Conference of Ministers of Transport et al.
- 102
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Evaluation methods to the efficiency of campaignsJaervinen / European Conference of Ministers of Transport et al.
- 106
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Admission to the communication mediasFlensted-Jensen / European Conference of Ministers of Transport et al.
- 110
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Why communication can not be the only element of road safety policyRothengatter / European Conference of Ministers of Transport et al.
- 116
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Efficiency comparison between environment and safety campaignsTracz / European Conference of Ministers of Transport et al.
- 130
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Conclusions from the Nordic Conference held in Sandvik, on 10 and 11 February 1997Lyster / European Conference of Ministers of Transport et al.