Who Is Spreading the Word? The Positive Influence of Extraversion on Consumer Passion and Brand Evangelism (Englisch)
- Neue Suche nach: Matzler, K.
- Neue Suche nach: Pichler, E.A.
- Neue Suche nach: Hemetsberger, A.
- Neue Suche nach: Matzler, K.
- Neue Suche nach: Pichler, E.A.
- Neue Suche nach: Hemetsberger, A.
In:
AMA winter educators' conference
;
25-32
;
2007
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ISBN:
- Aufsatz (Konferenz) / Print
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Titel:Who Is Spreading the Word? The Positive Influence of Extraversion on Consumer Passion and Brand Evangelism
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Beteiligte:
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Kongress:AMA winter educators' conference ; 2007 ; San Diego, Calif
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Erschienen in:AMA winter educators' conference ; 25-32AMA EDUCATORS PROCEEDINGS ; 18 ; 25-32
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Verlag:
- Neue Suche nach: American Marketing association
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Erscheinungsort:Chicago
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Erscheinungsdatum:01.01.2007
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Format / Umfang:8 pages
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ISBN:
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Medientyp:Aufsatz (Konferenz)
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Format:Print
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Sprache:Englisch
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Schlagwörter:
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Datenquelle:
© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Inhaltsverzeichnis Konferenzband
Die Inhaltsverzeichnisse werden automatisch erzeugt und basieren auf den im Index des TIB-Portals verfügbaren Einzelnachweisen der enthaltenen Beiträge. Die Anzeige der Inhaltsverzeichnisse kann daher unvollständig oder lückenhaft sein.
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- 25
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Who Is Spreading the Word? The Positive Influence of Extraversion on Consumer Passion and Brand EvangelismMatzler, K. / Pichler, E.A. / Hemetsberger, A. et al. | 2007
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