The Pricing of Soft and Hard Information: Lessons from Screenplay Sales (Englisch)
- Neue Suche nach: Harris, M.
- Neue Suche nach: Ravid, S.A.
- Neue Suche nach: Basuroy, S.
- Neue Suche nach: American Marketing Association
- Neue Suche nach: Harris, M.
- Neue Suche nach: Ravid, S.A.
- Neue Suche nach: Basuroy, S.
- Neue Suche nach: Arnold, T.J.
- Neue Suche nach: Scheer, L.K.
- Neue Suche nach: American Marketing Association
In:
American Marketing Association
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296
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2012
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ISBN:
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ISSN:
- Aufsatz (Konferenz) / Print
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Titel:The Pricing of Soft and Hard Information: Lessons from Screenplay Sales
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Beteiligte:Harris, M. ( Autor:in ) / Ravid, S.A. ( Autor:in ) / Basuroy, S. ( Autor:in ) / Arnold, T.J. / Scheer, L.K. / American Marketing Association
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Kongress:Summer educators conference, American Marketing Association ; 2012 ; Chicago, IL
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Erschienen in:AMA EDUCATORS PROCEEDINGS ; 23 ; 296
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Verlag:
- Neue Suche nach: Curran Associates, Inc.
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Erscheinungsort:Red Hook, N.Y.
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Erscheinungsdatum:01.01.2012
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Format / Umfang:296 pages
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Anmerkungen:Includes bibliographical references and index
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ISBN:
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ISSN:
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Medientyp:Aufsatz (Konferenz)
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Format:Print
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Sprache:Englisch
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Schlagwörter:
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Datenquelle:
© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Inhaltsverzeichnis Konferenzband
Die Inhaltsverzeichnisse werden automatisch erzeugt und basieren auf den im Index des TIB-Portals verfügbaren Einzelnachweisen der enthaltenen Beiträge. Die Anzeige der Inhaltsverzeichnisse kann daher unvollständig oder lückenhaft sein.
- 1
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The Application of Structural Equations to the Attributes in Discrete Choice ModelsRungie, C.M. / American Marketing Association et al. | 2012
- 10
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Anchoring in Choice Experiments: Influence of the Experimental Design on Willingness-to-PayEggers, F. / Volckner, F. / American Marketing Association et al. | 2012
- 12
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The Dynamics Underlying Performance Signaling: Insights from the Professional Sports MarketHattula, S. / Wetzel, H.A. / Hammerschmidt, M. / Bauer, H.H. / American Marketing Association et al. | 2012
- 14
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Effects of Store Manager Climate Upon FLE Commitment, Customer Loyalty, and Store Financial PerformanceDeitz, G.D. / Hansen, J.D. / DeCarlo, T.E. / Babakus, E. / Preacher, K.J. / American Marketing Association et al. | 2012
- 16
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Do Group-Buying Deals Induce More Coupon Regret?Luo, X. / Song, Y. / Fan, P. / American Marketing Association et al. | 2012
- 17
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Distribution of Changes in Consumer Purchasing BehaviorTrinh, G. / Rungie, C. / Wright, M. / Driesener, C. / Dawes, J. / American Marketing Association et al. | 2012
- 19
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Are Suppliers Inaccurate in Judging Their Price Fairness in Buyer-Seller Relationships?Homburg, C. / Allmann, J. / Totzek, D. / American Marketing Association et al. | 2012
- 21
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Gratitude Versus Entitlement: An Antagonistic Process Model of the Profitability Impact of Customer PrioritizationWetzel, H.A. / Hammerschmidt, M. / Zablah, A.R. / American Marketing Association et al. | 2012
- 23
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Do Seller Perceptions of Fairness Lead to Sales Growth? A Latent Growth Curve AnalysisZaefarian, G. / Tavani, Z.N. / Henneberg, S.C. / Naude, P. / American Marketing Association et al. | 2012
- 25
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Reciprocity in Interfirm Relationships: A Review and ExtensionHoppner, J.J. / Griffith, D.A. / American Marketing Association et al. | 2012
- 27
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Sales and Value Creation: A Synthesis and Directions for Future ResearchHaas, A. / Stuebiger, N. / American Marketing Association et al. | 2012
- 29
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Implementing Service Growth Strategies at the Industrial Sales Force Level: Key Challenges in Selecting and Managing the Service-Savvy Sales ForceLoveland, J.M. / Ulaga, W. / American Marketing Association et al. | 2012
- 31
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Ready to Pitch? Proposal and Vendor Attractiveness as Mediators of Vendor Success in Competitive TendersSteinbacher, E.K. / Schmitz, C. / Zupancic, D. / American Marketing Association et al. | 2012
- 33
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Managing Exclusive Channels for Relationship EffectivenessVinhas, A.S. / American Marketing Association et al. | 2012
- 34
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Are Chinese State-Owned Enterprises Lagging Behind in Product Innovation?Zhao, X. / Lan, P. / American Marketing Association et al. | 2012
- 36
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From Innovative and Marketing Capabilities to Firm Performance: Empirical Comparison on Different Paths in Two Emerging NationsYuan, X. / Shin, S. / Kim, S.Y. / American Marketing Association et al. | 2012
- 37
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MNCs and Food Security in Emerging Markets: Provocations from IndiaMudambi, S.M. / Reardon, T. / Minten, B. / American Marketing Association et al. | 2012
- 39
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Adding to the ``Missing Link'' Perspective in Emerging Economy: The Role of Product Innovation in RussiaSmirnova, M. / Rebiazina, V. / Krasnikov, A. / Kusch, S. / American Marketing Association et al. | 2012
- 40
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Evaluation of Retail Services: A Developed vs. Emerging Markets PerspectiveSharma, P. / Luk, S.T.K. / Chen, I.S.N. / American Marketing Association et al. | 2012
- 42
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Factors Influencing Growth Potential of E-Commerce in Emerging Economies: A Multi-Theoretical Approach and Research PropositionsAgarwal, J. / Wu, T. / American Marketing Association et al. | 2012
- 43
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Driving the Value Premium Through Cultural, Symbolic, Economic and Social Capital ManagementVlasic, G. / Langer, J. / Krupka, Z. / American Marketing Association et al. | 2012
- 45
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Microfinance Market Failures in Emerging MarketsHansen-Addy, J. / Elliot, E.A. / Cherian, J. / American Marketing Association et al. | 2012
- 46
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Reactance Vs. Acceptance: Emerging Market Consumers' Perceptions of Local Brands After an MNC's AcquisitionHeinberg, M. / Taube, M. / American Marketing Association et al. | 2012
- 47
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Rethinking Marketing Practices in an Emerging Market Context: An Empirical Evaluation of Competing Conceptual Frameworks in GhanaDadzie, K.Q. / Dadzie, C.A. / Winston, E.M. / American Marketing Association et al. | 2012
- 49
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Expanding ``Brotherhood'' in Emerging Markets: Methodological Approach and Cultural Value AnalysisMichon, R. / American Marketing Association et al. | 2012
- 51
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Still on the Road to Capitalism? Weighing the Visible Hand of Government Intervention in the Chinese Property MarketZhu, T. / McCarthy, K.J. / American Marketing Association et al. | 2012
- 63
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Studying Emotions in Business RelationshipsZehetner, A. / American Marketing Association et al. | 2012
- 72
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Interorganizational Favor Exchange as a Cooperative BehaviorNguyen, A. / American Marketing Association et al. | 2012
- 74
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Using Dyadic Agent-Based Simulations to Model Strategic Decision Making in Business RelationshipsForkmann, S. / Wang, D. / Henneberg, S.C. / Naude, P. / Sutcliffe, A. / American Marketing Association et al. | 2012
- 76
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Reinstitutionalizing Surveillance Through Social Media: Healthcare Market CaseViedan, H. / American Marketing Association et al. | 2012
- 78
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The Mediating Role of Marketing Process Improvement in the Market-Based Asset FrameworkAsare, A.K. / Brashear, T.G. / Yang, J. / Kang, J. / American Marketing Association et al. | 2012
- 79
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How Integration Enables Marketing to Become More AccountableWaschto, A. / Brettel, M. / American Marketing Association et al. | 2012
- 81
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Why Do Manufacturers Engage in Private Labels Production? Market Strategy and Channel Relationship PerspectivesYi, H.-T. / Lim, C.-U. / American Marketing Association et al. | 2012
- 90
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Quantifying the Sales Impact of Location-Targeted Mobile AdsLuo, X. / Fang, Z. / Keith, M.E. / American Marketing Association et al. | 2012
- 92
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How Advertising Works Embedded in New Media: Consumer Media Experience ModelYim, M.Y.-C. / Drumwright, M.E. / Cicchirillo, V.J. / American Marketing Association et al. | 2012
- 94
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Viral Advertising and Its Place in the Advertising FrameworkPetrescu, M. / Korgaonkar, P. / Mangleburg, T. / Root, A. / American Marketing Association et al. | 2012
- 96
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The Role of Facebook for Advertising: Advertising Effectiveness of Social Networks Compared to Traditional Online Advertising, Including Synergies and Time LagsReich, J.-C. / Brettel, M. / American Marketing Association et al. | 2012
- 98
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Buying the Forthcoming: A Prelaunch Information and Value Congruence ModelByun, K.-A. / Kim, J. / Fox, G.L. / American Marketing Association et al. | 2012
- 100
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The Role of Financial Gift Formats on the Persuasiveness of the Advertising MessagesYao, Q. / Chen, R. / American Marketing Association et al. | 2012
- 102
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A Framework to Understand Customer Data Quality in CRM Systems for Financial Services FirmsZahay-Blatz, D. / Peltier, J. / Krishen, A. / American Marketing Association et al. | 2012
- 103
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The Role of Fit and Similarity in Social Sponsorship CommunicationsPappu, R. / Cornwell, T.B. / American Marketing Association et al. | 2012
- 105
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Should Firms Name Competitors in the Ads?Hsu, C.-K.T. / Tam, L. / American Marketing Association et al. | 2012
- 107
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Regulatory Focus and Daily Deal Message Framing: Are We Saving or Gaining with Groupon?Pentina, I. / Taylor, D.G. / American Marketing Association et al. | 2012
- 109
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An Investigation of the Attitude Resistance Process on Negatively Framed Comparative AdsLaczniak, R. / Ehrich, K. / Muehling, D. / Vijayalakshmi, A. / American Marketing Association et al. | 2012
- 111
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The Effect of Analytic and Holistic Thinking on Consumers' Attitudes' Toward Holistic or Attribute AdvertisingLiang, B. / American Marketing Association et al. | 2012
- 113
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Using Self- Versus Other-Benefit Messages in Ads for Green Products: The Moderating Role of Perceived Consumer Effectiveness and Consumer GuiltEkebas, C. / Karande, K. / American Marketing Association et al. | 2012
- 115
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The Impact of Violent Humor on Advertising Success: A Gender PerspectiveSwani, K. / Weinberger, M. / American Marketing Association et al. | 2012
- 117
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Ad Strategy for Multi-Ethnic Markets: The Influence of CosmopolitanismBecerra, E.P. / Chapa, S. / Cooley, D.O. / American Marketing Association et al. | 2012
- 119
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Stronger Environmental Norms Increase ``Green'' Buying Intentions but Not Behavior: Implications for AdvertisersBishop, M.M. / Barber, N.A. / American Marketing Association et al. | 2012
- 121
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#Loweshatesmuslims: Consumer Ethical Decision Making Related to Corporate Advertising ChoicesGerlich, R.N. / Drumheller, K. / Kinsky, E. / Brock, M. / Sollosy, M. / American Marketing Association et al. | 2012
- 129
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Brand Heritage in the Luxury Industry: Creating and Delivering Continuous Value to ConsumersHennigs, N. / Schmidt, S. / Wuestefeld, T. / Wiedmann, K.-P. / American Marketing Association et al. | 2012
- 131
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Loss of Brand Equity in Crises: The Impact of Emotions and Attributions in Product and Non-Product Negative PublicityGu, H. / Sinha, A. / American Marketing Association et al. | 2012
- 133
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Investigating How Word-of-Mouth Drives Information Search for a BrandBaker, A.M. / Donthu, N. / Kumar, V. / American Marketing Association et al. | 2012
- 135
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Employees as Internal Brand Consumers: the Nature of RelationshipsGill-Simmen, L. / Eisingerich, A.B. / American Marketing Association et al. | 2012
- 137
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To Be Familiar or to Be There? Brand Familiarity, Social Presence, and Online RetailingFan, X. / Liu, F. / Zhang, J. / American Marketing Association et al. | 2012
- 139
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Do Personality Traits Influence Brand Related Activities in Social Networks? An Empirical StudyRauschnabel, P.A. / Ivens, B.S. / Mau, G. / American Marketing Association et al. | 2012
- 141
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Identity Presentation and Conflict in a Social Network: Implications for Branding in Social GamesKillian, G. / Hulland, J. / American Marketing Association et al. | 2012
- 143
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Risk Reducing Portfolio Effects: Uncertainty Avoidance in Brand ExtensionsHawkins, M.A. / Singh, J.J. / American Marketing Association et al. | 2012
- 150
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Sub-Branding Affect Transfer: The Role of Product Category Crowdedness and Brand LoyaltyHe, Y. / Chen, Q. / Lee, R.P. / Tam, L. / American Marketing Association et al. | 2012
- 152
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Explicit and Implicit Measures of Brand Information Processing and Its Impact on Brand Perception and Brand-Related BehaviorLangner, S. / Hennigs, N. / Schmidt, S. / Wiedmann, K.-P. / American Marketing Association et al. | 2012
- 154
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Diminishing Effects of Perceived Fit on Vertical ExtensionsPontes, N. / Palmeira, M. / Jevons, C. / American Marketing Association et al. | 2012
- 156
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Managing Brand Architecture: State-of-the-Art and Decision-MakingKanitz, C. / Schade, M. / Burmann, C. / American Marketing Association et al. | 2012
- 158
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Branding with Political Theories: An Interdisciplinary ApproachYan, T. / American Marketing Association et al. | 2012
- 165
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Constructing Bayesian Network and Nomological Network of Performance-Based Usability of Mobile DevicesSuh, T. / Ford, J. / Park, J.-H. / Kim, K. / Jun, C.-H. / American Marketing Association et al. | 2012
- 167
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Investigating the Effects of Vagueness in Advertising Slogans on Brand PreferenceRoswinanto, W. / American Marketing Association et al. | 2012
- 169
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Consuming Ethically: The Role of EmotionsGregory-Smith, D. / Smith, A. / Winklhofer, H. / American Marketing Association et al. | 2012
- 170
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Does In-Store Marketing Reduce the Attitude-Behavior Gap for Ethical Products?Keysan, G. / Talwar, V. / Chakravarti, A. / American Marketing Association et al. | 2012
- 172
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Understanding Teenage Poker Gambling: Policy and Consumer Behavior ImplicationsKale, S.H. / Zlatevska, N. / American Marketing Association et al. | 2012
- 174
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``It's Not My Fault'' and ``Money Can Buy Anything'': Recovering from Ethical FailuresRaju, S. / Rajagopal, P. / American Marketing Association et al. | 2012
- 176
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Word-of-Mouth Behavior, Online Activity and Company's Communication StrategyClaro, D.P. / Neto, S.A.L. / Claro, P.B.O. / American Marketing Association et al. | 2012
- 178
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The Role of Resistance and Positive Coping in Consumption of Mobile AppsMishra, A. / Eastlick, M.A. / American Marketing Association et al. | 2012
- 180
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Strategies for Increasing Online Survey ParticipationFoster, M. / Warner, A. / Froman, A. / American Marketing Association et al. | 2012
- 182
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Too Much Facebook: An Exploratory Examination of Social Media FatigueLandreth-Grau, S. / Bright, L.F. / Kleiser, S.B. / American Marketing Association et al. | 2012
- 184
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On Materialism, Coping and Consumer Behaviors Under Traumatic StressRuvio, A.A. / Somer, E. / American Marketing Association et al. | 2012
- 186
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The Green Side of MaterialismFurchheim, P. / Jahn, S. / Zanger, C. / American Marketing Association et al. | 2012
- 188
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Subjective Well-Being and its Influence on Consumer Purchase Behavior of Luxury Items Do Materialism and Affective Autonomy Have an Impact?Russell, L.T.M. / American Marketing Association et al. | 2012
- 194
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The Impact of Esoteric Product Specifications on ChoiceWise, C. / Burke, P.F. / Burke, S.J. / American Marketing Association et al. | 2012
- 195
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Conformity, Uniqueness, and Social Class Mobility Consumer Self Identity in the YardHirschman, E.C. / Kendall, D.L. / American Marketing Association et al. | 2012
- 205
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How Close Brands Are Included in the Self: Psychological and Neural ProcessesReimann, M. / Castano, R. / Zaichkowsky, J.L. / Bechara, A. / American Marketing Association et al. | 2012
- 206
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The Referral Backfire Effect: The Identity Threatening Nature of Referral FailureClaus, B. / Geyskens, K. / Millet, K. / Dewitte, S. / American Marketing Association et al. | 2012
- 208
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Self-Other Differences in Purchase Uncertainty and Contingent Decision StrategiesAndrews, D. / Oneto, S. / American Marketing Association et al. | 2012
- 210
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Corporate Social Responsibility and Consumer Relationships: An Application of the Motivator-Hygiene TheoryLacey, R. / Kennett-Hensel, P. / American Marketing Association et al. | 2012
- 212
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A New Tool for Customer Segmentation: Defining and Measuring Relationship PronenessMangus, S.M. / Hiler, J.L. / McLarty, B.D. / American Marketing Association et al. | 2012
- 213
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Determinants of Customer Loyalty: The Role of Relational Benefits in the Context of Customer ClubYu, K. / Yang, S. / American Marketing Association et al. | 2012
- 222
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Turning a Lion into a Kitten: The Role of Apology Timing and Relational ExpectationMin, K.S. / Jung, J.M. / Ryu, K. / American Marketing Association et al. | 2012
- 224
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The Impact of Parent-Child Buying Communication Strategies on Self-Brand ConnectionsArif, F. / Hoyer, W.D. / Merlo, O. / American Marketing Association et al. | 2012
- 226
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Making Brand Associations and Brand Elements Memorable in Elderly ConsumersMohanty, P. / Ratneshwar, S. / Naveh-Benjamin, M. / American Marketing Association et al. | 2012
- 228
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On the Interpersonal Transmission of LuckYang, C.-M. / Ku, E. / Shen, C.-C. / American Marketing Association et al. | 2012
- 230
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Personal and Historical Nostalgia: Investigating Consumption Consequences of Two Different Types of NostalgiaKiessling, T. / Jahn, S. / Zanger, C. / American Marketing Association et al. | 2012
- 231
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When I Can't Touch: An Examination of the Role of Purchase Involvement and Regulatory Orientation in Online Shopping DecisionsYazdanparast, A. / Spears, N. / American Marketing Association et al. | 2012
- 233
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Differences in the Influence of Choice Confidence and Outcome Quality on Satisfaction as a Function of Information DiagnosticityAndrews, D. / Allen, A.M. / Blair, E. / American Marketing Association et al. | 2012
- 235
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Self-Efficacy and Self-Prophecy Effects on Preventive Health BehaviorAlbrecht, C.-M. / Bauer, H.H. / Bergner, K. / Gogia, T. / Heinrich, D. / Sprott, D.E. / American Marketing Association et al. | 2012
- 236
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The Role of Goal Specificity in Initial and Subsequent Decisions Regarding Consumption of Healthy or Unhealthy FoodsDavid, M.E. / Bearden, W.O. / American Marketing Association et al. | 2012
- 238
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Checkout Frustration: Investigating Consumer Reactions Using Frustration TheoryVan Steenburg, E. / Spears, N. / Fabrize, R.O. / American Marketing Association et al. | 2012
- 240
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Antecedents and Consequences of Situated Learning in Stressful Service Experiences: A Cross-Cultural PerspectiveBose, M. / Ye, L. / American Marketing Association et al. | 2012
- 242
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The Pursuit of Extraordinary Experiences: An Exploration of TriggersHarmeling, C. / Arnold, M. / American Marketing Association et al. | 2012
- 244
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Consumer Goal Dynamics: An Empirical IllustrationIyanna, S. / American Marketing Association et al. | 2012
- 245
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CSR-Related Communication in Different Industries: A Qualitative and Quantitative Study Based on Corporate Annual ReportsKilian, T. / Hennigs, N. / American Marketing Association et al. | 2012
- 247
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Does Corporate Social Responsibility Save Firms? An Exploration of Corporate Social Responsibility, Firm Capability, Environmental Influences, and Firm Default RiskSun, W. / American Marketing Association et al. | 2012
- 249
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Communicating Corporate Social Responsibility Using Social Media: Implications for Marketing StrategistsLyes, A. / Palakshappa, N. / Bulmer, S. / American Marketing Association et al. | 2012
- 257
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Customer Outcomes of Corporate Social Responsibility in Supplier-Customer RelationshipsHomburg, C. / Stierl, M. / Bornemann, T. / American Marketing Association et al. | 2012
- 259
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Measuring Consumer Confusion Evoked by Design Copycats: The Influence of Evaluation ModesHerm, S. / Moller, J. / American Marketing Association et al. | 2012
- 260
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Consumers View Nutrition Facts Through Cultural LensesCui, A. / Fitzgerald, M.P. / France, K.R. / American Marketing Association et al. | 2012
- 262
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Willing to Pay for a Better Brand: Consumer Responses to CSR Performance ScoresCook, L.A. / Smith, R.J. / Jin, Y. / American Marketing Association et al. | 2012
- 264
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Environmentally Friendly Consumer Behavior: A Scale Review, Modification, and ValidationSudbury-Riley, L. / Kohlbacher, F. / Hofmeister, A. / American Marketing Association et al. | 2012
- 266
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Afro-Descendents in Children's Television Advertisements: A Content Analysis Study in the Brazilian ContextAcevedo, C.R. / Muniz, M. / Nohara, J.J. / American Marketing Association et al. | 2012
- 268
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How Companies Should React on Social Misconducts: The Role of In- and Extra-Domain CompensationLenz, I. / Wetzel, H. / Hammerschmidt, M. / American Marketing Association et al. | 2012
- 270
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How Big a Concern? Privacy, Targeted Advertising and Social Media: The Canadian Corporate and Consumer ViewLevin, A. / West, B. / Foster, M. / American Marketing Association et al. | 2012
- 271
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Developing a Corporate Social Responsibility Process Scale of Individual Stakeholder's PerceptionKim, S. / Chaiy, C. / Chaiy, S. / American Marketing Association et al. | 2012
- 281
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The Roles of Marketing and Sales in New Product DevelopmentBiemans, W.G. / Malshe, A. / American Marketing Association et al. | 2012
- 283
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Sales Integration and Its Performance Effects in New Product Development: The Moderating Role of InnovativenessBrettel, M. / Waschto, A. / American Marketing Association et al. | 2012
- 285
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Resources in New Product Development: An Investigation of Resource Flexibility, Augmentation, and LeveragingSisodiya, S.R. / Johnson, J.L. / Wagner, S.M. / American Marketing Association et al. | 2012
- 287
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Incremental Service Innovation, Service Employees' Innovative Activities, and the Enabling FactorsYe, J. / American Marketing Association et al. | 2012
- 289
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Examination of the Link Between New Product Preannouncements and Firm Value: The Case of the U.S. Automotive IndustryAkdeniz, M.B. / Talay, M.B. / American Marketing Association et al. | 2012
- 290
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Learning Marketing Management and Leadership Practices from Peers: The Case of Industry Peer NetworksLeung, A. / Xu, H. / Luthans, K. / Jensen, S. / American Marketing Association et al. | 2012
- 292
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The Impact of Proactive Marketing at the Fuzzy Front End of InnovationSchweitzer, F. / American Marketing Association et al. | 2012
- 294
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I Don't Need It and I Don't Want to - Examining Effects of Situational and Cognitive Resistance to InnovationsHeidenreich, S. / Handrich, M. / American Marketing Association et al. | 2012
- 296
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The Pricing of Soft and Hard Information: Lessons from Screenplay SalesHarris, M. / Ravid, S.A. / Basuroy, S. / American Marketing Association et al. | 2012
- 297
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The Entrant's Pricing Dilemma: Linking Low Price Entry Strategies to Aggressive Price Responses by IncumbentsMrozek, A.J. / Falk, T. / American Marketing Association et al. | 2012
- 299
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Accepting or Fighting Piracy: Can Firms Reduce Piracy for Digital Media Products by Optimizing Their Marketing?Eggers, F. / Burmester, A. / Clement, M. / Prostka, T. / American Marketing Association et al. | 2012
- 301
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Framing Effects on Evaluation of Coupon Offers: Assessing the Performance of Alternative Face Value FramesBaltas, G. / Painesis, G. / Argouslidis, P. / American Marketing Association et al. | 2012
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I Thought It Was All Over and Now It Is Back Again: Customer Reactions to Time Extensions of Sales PromotionsGarnefeld, I. / Muenkhoff, E. / Bruns, A. / American Marketing Association et al. | 2012
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Purchase Behavior and Psychophysiological Responses to Different Price LevelsSomervuori, O. / Ravaja, N. / American Marketing Association et al. | 2012
- 307
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Social Commonalities and Subjective DiscountingRosenbaum, M.S. / Wozniak, R. / Massiah, C. / American Marketing Association et al. | 2012
- 309
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Price-Quality Relationships and the Price HeuristicKay, M.J. / American Marketing Association et al. | 2012
- 311
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Product Masking: Effects of Consumer Embarrassment on Shopping Basket Size and ValueNichols, B.S. / Raska, D. / Flint, D.J. / American Marketing Association et al. | 2012
- 313
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Examining the Role of Cognitive Dissonance After Purchase on Product Return IntentionsMaity, D. / American Marketing Association et al. | 2012
- 315
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Assessing Customer Satisfaction and Unplanned Buying Behavior in Grocery RetailingMartinez-Ruiz, M.P. / Izquierdo-Yusta, A. / Megicks, P. / American Marketing Association et al. | 2012
- 317
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Flow Experience in Physical Retail StoresWang, L.C. / Hsiao, D.F.J. / American Marketing Association et al. | 2012
- 318
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Effects of Illumination on Store Atmosphere, Price, and Quality Perception, and Shopping IntentionZielke, S. / Schielke, T. / American Marketing Association et al. | 2012
- 320
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The Hybrid Online Shopping EnvironmentXie, J.H. / American Marketing Association et al. | 2012
- 322
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Temporary Stores: Consumer Responses to a Limited Assortment and Limited Time HorizonPick, D. / Schwertfeger, M. / American Marketing Association et al. | 2012
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Do Customer Experiences Enhance Retail Brand Equity?Leischnig, A. / Schwertfeger, M. / American Marketing Association et al. | 2012
- 325
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Antecedents of Primary Store Disloyalty in a Stagnant MarketMcGoldrick, P.J. / Hampson, D.P. / American Marketing Association et al. | 2012
- 326
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Signaling E-Tailer Trust: Exploring Source Influences of Internet TrustmarksAiken, K.D. / Pascal, V. / Shin, S. / American Marketing Association et al. | 2012
- 328
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A Comparison of Brand Extensions for Private Labels and National BrandsGrosso, M. / Castaldo, S. / American Marketing Association et al. | 2012
- 330
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An Experimental Examination of Buyers' Responses to Relationship FailuresLund, D.J. / Hansen, J.D. / DeCarlo, T.E. / Scheer, L.K. / American Marketing Association et al. | 2012
- 332
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When Customers Show Divided Attitudinal Loyalty: Using Channel Intermediaries to Increase Behavioral LoyaltyRamaswami, S.N. / Arunachalam, S. / Rajagopalan, K. / American Marketing Association et al. | 2012
- 334
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Customer Reactions to Massive Workforce Reductions: When Is Satisfaction Affected?Klarmann, M. / Homburg, C. / Habel, J. / American Marketing Association et al. | 2012
- 336
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A Customer-Centric Approach to B2B Market SegmentationTang, Y. / Mantrala, M. / Thorson, E. / American Marketing Association et al. | 2012
- 338
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A Stratified Examination of the Drivers and Outcomes of Marketing Cross-PollinationJohnson, J.S. / Saini, A. / American Marketing Association et al. | 2012
- 340
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The Role of Franchisee Marketing Commitment on Promotion Execution and PerformanceMatthes, J. / Saini, A. / American Marketing Association et al. | 2012
- 342
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Determinants of the Adoption of a Mobile Commerce Strategy: The Perceived Benefits to the FirmSwilley, E. / American Marketing Association et al. | 2012
- 343
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The Moderating Effect of Creativity on Consensus and Performance: A Moderated Polynomial Regression ModelOrr, L.M. / Beuk, F. / Choi, H.-G. / American Marketing Association et al. | 2012
- 345
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Does CEO Tenure Really Matter? The Mediating Role of Employee and Customer RelationsLuo, X. / Kauri, V.K. / Andrews, M. / American Marketing Association et al. | 2012
- 347
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When the Fog Dissipates: The Choice of Strategic Emphasis in a PartnerMorgan, T. / Anokhin, S. / American Marketing Association et al. | 2012
- 349
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Why Quality May Not Always Win: The Impact of Product Generation Life-Cycles on Quality and Network Effects in High-Tech MarketsGretz, R.T. / Basuroy, S. / American Marketing Association et al. | 2012
- 351
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Foreign Direct Investment Impact on Retail StructureDimitrova, B.V. / Rosenbloom, B. / American Marketing Association et al. | 2012
- 353
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The Differential Effect of Internet Trustmark Source: An Exploratory Study of Korean and U.S. ConsumersShin, S. / Aiken, K.D. / Pascal, V.J. / American Marketing Association et al. | 2012
- 354
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Market Orientation and Business Performance in MNC Foreign Subsidiaries: The Moderating Effects of Integration and ResponsivenessQu, R. / American Marketing Association et al. | 2012
- 355
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Emergence of Online Shopping in India: Shopping Orientation SegmentsGehrt, K.C. / Rajan, M.N. / Shainesh, G. / Czerwinski, D. / O Brien, M. / American Marketing Association et al. | 2012
- 357
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It's Nice to Be Important, But It's More Important to Be Nice: Country-of-Origin Effects in Product FailuresXu, H. / Leung, A. / Yan, T. / American Marketing Association et al. | 2012
- 359
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The Effects of Product Diversification and Globalization on the Performance of Large International FirmsQiu, T. / American Marketing Association et al. | 2012
- 360
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What Happens to ``Brand Japan'' When Toyota Suddenly Accelerates? The Spillover Effects of Brand Transgressions on Country Image and Related BrandsMagnusson, P. / Krishnan, V. / Zdravkovic, S. / Westjohn, S.A. / American Marketing Association et al. | 2012
- 362
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The Real Mccoy: Product Ethnicity, Authenticity, and Cosmopolitanism in Evaluations of Search and Experience GoodsWachter, M. / Park, J. / American Marketing Association et al. | 2012
- 364
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The Hofstede Paradox: Fact or Fiction?Clark, T. / Kulviwat, S. / Meng, J. / American Marketing Association et al. | 2012
- 365
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Ethnocentrism, Consumer Ethnocentrism, Religion and Religiosity: A Conceptual ReformationFriesen, D. / Yaprak, A. / American Marketing Association et al. | 2012
- 367
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Consumers' Global Identity and National Identity: An Empirical StudyZhou, J.X. / Singh, N. / Yu, J. / American Marketing Association et al. | 2012
- 368
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The Effect of Blog Interactivity and Perceived Trust on Visitor Response: The Moderating Role of Blogger Expertise and Consumer InvolvementZou, Y. / Karande, K. / American Marketing Association et al. | 2012
- 370
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How Quality of Life Affects Social Networking Site Use Intention: Role of Perceived Self Disclosure and Social Tie QualityShen, C.-C. / Chiou, J.-S. / Yang, C.-M. / Chou, S.-Y. / American Marketing Association et al. | 2012
- 371
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Factors Affecting Online Trust in Online Shopping: The Role of Network Externality and Internet SkillKishiya, K. / Yamamoto, N. / American Marketing Association et al. | 2012
- 379
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Effects of Personalized E-Mail Messages on Perceived Risk: Moderating Roles of Control and IntimacyLee, S.-W. / Song, J.H. / Kim, H.Y. / American Marketing Association et al. | 2012
- 381
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Linking the Virtual World with the Real World: How to Build Online Relationships That Lead to Offline InteractionsSeshadria, S. / Kunz, W.H. / American Marketing Association et al. | 2012
- 382
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101 People Like This: Evaluating the Facebook Message Strategy Effectiveness of Fortune 500 CompaniesSwani, K. / Milne, G.R. / Brown, B.P. / American Marketing Association et al. | 2012
- 384
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Does Social Media Matter for Marketing? The Effects of Social Media Engagement on the Consumer-Brand RelationshipJahn, B. / Kunz, W.H. / American Marketing Association et al. | 2012
- 385
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Evaluation and Authentication of Music Shared Through Social Networking: eWOM of Cultural ProductsBarretta, P.G. / Minor, M.S. / American Marketing Association et al. | 2012
- 387
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Social Networking Sites and Planned BehaviorGironda, J.T. / Korgaonkar, P.K. / American Marketing Association et al. | 2012
- 389
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What Consumers Really Think of Targeted Online Advertising: A Segmented ApproachWest, B. / Levin, A. / Foster, M. / American Marketing Association et al. | 2012
- 391
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Engaging the Facebook User to Foster Sales: Drivers of Advertising Effectiveness in Social Networks, Incorporating Synergies and Time LagsReich, J.-C. / Brettel, M. / American Marketing Association et al. | 2012
- 393
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Social Media Marketing Intensity and Its Impact on the Relation Between Dynamic Capabilities and Business PerformanceUribe, F. / Rialp, J. / Llonch, J. / Robben, H. / American Marketing Association et al. | 2012
- 395
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Netnography and Metaphysical BrandingOakes, S. / Dennis, N. / Oakes, H. / American Marketing Association et al. | 2012
- 397
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Integration vs. Regulation: What Really Drivesg User-Generated Content in Social Media Channels?Weiger, W. / Wetzel, H. / Hammerschmidt, M. / American Marketing Association et al. | 2012
- 399
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Is There a Dark Side to Customer Co-Creation? Exploring Consequences of Failed Co-Created ServicesHandrich, M. / Heidenreich, S. / American Marketing Association et al. | 2012
- 401
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The Role of Moral Identity in Online Consumer Review BehaviorZhang, N. / Adjei, M.T. / American Marketing Association et al. | 2012
- 403
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Who Cares About Crowdsourcing from a Virtual Brand Community? The Case of Marvel.comBarretta, P.G. / American Marketing Association et al. | 2012
- 405
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The Omnichannel Luxury Retail Experience: Building Mobile Trust and Technology Acceptance Through Symbolic Self-CompletionLawry, C.A. / Choi, L. / American Marketing Association et al. | 2012
- 407
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Can You Hear Me Now? How Product Attributes Influence Online Phone ReviewsManzon, E. / Gonzalez, R. / Seifert, C.M. / American Marketing Association et al. | 2012
- 409
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Design of Reward Systems in Customer Referral ProgramsLook, C. / American Marketing Association et al. | 2012
- 416
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The Power of a Tweet: An Exploratory Study Measuring the Female Perception of Celebrity Endorsements on TwitterCunningham, N. / Bright, L. / American Marketing Association et al. | 2012
- 424
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Consumers' Online Responses to the Death of a CelebrityRadford, S.K. / Bloch, P.H. / American Marketing Association et al. | 2012
- 426
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Extending the Electronic Technology Acceptance Model: Consumer Adoption of Augmented Reality-Based Marketing ToolYim, M.Y.-C. / Chu, S.-C. / American Marketing Association et al. | 2012
- 428
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Do Personal Response Systems (Clickers) Enhance Learning and Retention of Knowledge in Higher Education: An Empirical InvestigationCavusgil, E. / American Marketing Association et al. | 2012
- 430
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Using the RFM Model to Rank Doctoral Marketing ProgramsElbeck, M. / Schee, B.A.V. / American Marketing Association et al. | 2012
- 439
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Impact Dynamics of Marketing Scholarship: Going Beyond Journal QualityLi, S. / Sivadas, E. / Johnson, M.S. / American Marketing Association et al. | 2012
- 440
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The Effects of Individual and Team Characteristics on Simulation-enhanced Critical Thinking: A Multilevel AnalysisDeitz, G.D. / Sullivan, A.K. / Evans, R. / American Marketing Association et al. | 2012
- 442
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Without the Volunteers the Event Cannot Go On: Examining Retention with a Behavioral Reasoning Theory ApproachPronschinske, M. / Groza, M.D. / Peterson, M. / American Marketing Association et al. | 2012
- 444
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Motivating Factors for Participation in National and Olympic Sports in KazakhstanBogoviyeva, E. / American Marketing Association et al. | 2012
- 446
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Segmenting Fans of a New Team: A Typology of Early AdoptersMcDonald, H. / Leckie, C. / Karg, A. / American Marketing Association et al. | 2012
- 448
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The Service Profit Chain in a Professional Sports SettingBouchet, A. / Zboja, J.J. / American Marketing Association et al. | 2012
- 450
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The Effect of Formal and Informal Marketing Controls on Customer Contact Employee PerformanceWhite, R.C. / Calantone, R.J. / Voorhees, C.M. / American Marketing Association et al. | 2012
- 452
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Bad Customers or Bad Management? An Empirical Investigation of What Drives Service Employees' Deviant BehaviorWalsh, G. / Brach, S. / Albrecht, A.K. / Dose, D. / Hille, P. / American Marketing Association et al. | 2012
- 454
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Linking IMO with Different Fit Types and Willingness to Report Service ComplaintsBoukis, A. / Gounaris, S. / Kaminakis, K. / American Marketing Association et al. | 2012
- 462
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Firm Self-Service Technology Readiness: A Socio-technical Systems PerspectiveRamaseshan, B. / Kingshott, R.P.J. / American Marketing Association et al. | 2012
- 464
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Does Technology Orientation Matter in Technology Services Organizations?Mouri, N. / Joshi, M.P. / Das, S.R. / American Marketing Association et al. | 2012
- 466
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Adapting Principles of Service Quality to Personal Media Marketing CommunicationBacile, T.J. / Hofacker, C.F. / American Marketing Association et al. | 2012
- 468
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Consumer Reactions to Aesthetic Incongruity: Investigating Aesthetic Incongruity in the Service Consumption ContextLee, S. / Jeong, M. / American Marketing Association et al. | 2012
- 470
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Enhanced Regret: Ruminative Thinking, Mood Regulation and Service FailureLebnert, K. / Arnold, M. / American Marketing Association et al. | 2012
- 472
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Serving in an Online World: How to React on Negative Electronic Word-of-Mouth?Kunz, W.H. / Munzel, A. / Jahn, B. / American Marketing Association et al. | 2012
- 474
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Relinquishing the Moment of Truth: A Model of Firm and Customer-Led Service RecoveryBahnson, S.K. / American Marketing Association et al. | 2012
- 476
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The Impact of Perceived Service Recovery Justice on Customer Affection, Loyalty, and Word-of-MouthChoi, B. / American Marketing Association et al. | 2012
- 478
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Caught by Surprise: The Behavioral Effects of Surprise and Delight on Consumers in Different IndustriesKraemer, T. / Giese, A. / Bartl, C. / Ludwig, N. / Gouthier, M. / American Marketing Association et al. | 2012
- 480
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Forging Relationships to Coproduce: A Consumer Commitment Model in an Extended Service EncounterGuo, L. / Chen, C. / Tang, C. / American Marketing Association et al. | 2012
- 482
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You're Such an Embarrassment! A Qualitative Study of the Determinants and Consequences of Vicarious Embarrassment in Customer-to-Customer Interactions in the Service ContextKilian, T. / Greuling, K. / Hammes, E. / American Marketing Association et al. | 2012
- 484
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Tempted by Another: How Customer-Perceived Competitive Advantage Influences Repurchase Intentions in Service Relationships?Mende, M. / Thompson, S. / Coenen, C. / American Marketing Association et al. | 2012
- 486
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The Service Level/Gratitude/Reciprocation Relationship and the Moderating Impact of Reciprocation WarinessTang, Y. / Hinsch, C. / American Marketing Association et al. | 2012
- 488
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Give-and-Take in Loyalty Programs: The Asymmetric Effects of Medium MagnitudeKocher, S. / Blut, M. / American Marketing Association et al. | 2012
- 490
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The Bright and Dark Side of Endowed Status in Hierarchical Loyalty ProgramsEggert, A. / Garnefeld, I. / Steinhoff, L. / American Marketing Association et al. | 2012
- 492
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New Insights in the Moderating Effect of Switching Costs on the Satisfaction-Loyalty LinkRudolph, T. / Nagengast, L. / Evanschitzky, H. / Blut, M. / American Marketing Association et al. | 2012
- 494
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Managing Salesforce Selling Behaviors and Performance: the Interactive Effects of Sales Control SystemsMiao, C.F. / Evans, K.R. / American Marketing Association et al. | 2012
- 496
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Do Salesperson Perceptions of Management-Directed Technology-Enabled Transparency Influence Their Behavioral Ethicality?Cicala, J.E. / Bush, A.J. / Sherrell, D.L. / Deitz, G.D. / American Marketing Association et al. | 2012
- 498
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A New Customer Typology for Adaptive SellingLarson, J.S. / Bone, S.A. / American Marketing Association et al. | 2012
- 500
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Salesperson's Acculturation Behavior and its Impact on Buyers' CommitmentHerjanto, H. / Gaur, S.S. / American Marketing Association et al. | 2012
- 502
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Solution Selling Teams: A Multi-Perspective Review of the Impact of Cross-FunctionalityWienhold, D. / Nippa, M. / American Marketing Association et al. | 2012
- 504
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The Strategic Alignment of Organizational Development Interventions for Salesperson Value Management with a Salesperson Lifecycle Management ModelOh, J.-H. / American Marketing Association et al. | 2012
- 506
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Demystifying Network Strategies: Increasing Product Quality, Customer Satisfaction, and Profitability Through the Strategic Deployment of Influential HubsSatornino, C.B. / Brady, M.K. / Brusco, M. / Voorhees, C. / American Marketing Association et al. | 2012
- 508
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A Nuanced View of the Marketing-Sales ``Activity'' Interface: A Case of Small B2B FirmsMalshe, A. / Biemans, W.G. / American Marketing Association et al. | 2012
- 510
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Investments in Customer Relationships and Relationship Strength: Evidence from Insurance Industry in ChinaShi, G. / Ping, Y. / Wang, Y. / Liu, M.T. / American Marketing Association et al. | 2012
- 511
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Salesperson's Personality and Relationship Quality: Are You a Friend or a Customer?Peighambari, K. / Sattari, S. / Styven, M.E. / Backstrom, L. / American Marketing Association et al. | 2012
- 519
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Knowledge Transfer Antecedents and Consequences: A Conceptual ModelKolenda, N. / McGinnis, L. / Glibkowski, B. / American Marketing Association et al. | 2012
- 527
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Intrafirm Information Advantage and Brokerage: Effects on Salesperson PerformanceGonzalez, G.R. / Claro, D.P. / American Marketing Association et al. | 2012
- 529
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Befriending Sport Celebrities Through Mediated Relationships: Parasocial Interactions and Relationships with Athletes in Social MediaYuksel, M. / American Marketing Association et al. | 2012
- 530
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The Effect of Sport Event Advertising on Brand AttitudeJang, W. / Ko, Y.J. / Cho, S. / American Marketing Association et al. | 2012
- 532
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Branding Higher Education Through PSAS: Producing Global Citizens for the 21st CenturyClayton, M.J. / Cavanagh, K.V. / American Marketing Association et al. | 2012
- 534
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A Cutting Edge Approach to Achieve Vivid Destination for Sport SponsorshipFaed, A. / Ashouri, A. / Saberi, M. / American Marketing Association et al. | 2012