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Narrative Paradigm: *MANY behaviors are not explainable by prevalent social science theories. Modeling the irrational is exceedingly difficult *THE narrative identity concept states that people are essentially storytellers - the way in which people explain and/or justify their behavior, whether past or future, has more to do with telling a credible story than it does with producing evidence or constructing a logical argument. *EVERY person being perceives their life to be a pattern of narratives which entail their values, beliefs, and aspirations. A person passes and receives information in the form of narratives. *THEREFORE, the world is a set of stories from which each individual chooses the ones that match his or her values. *ALTHOUGH people claim 'good' reasons for their decisions, these reasons include history, culture, and perceptions about the status and character of the other people. *THE test of narrative rationality is based on the probability, coherence and fidelity of the stories that underpin the immediate decisions to be made.