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Whilst the global economy is riding the wave of uncertainty, energy markets are continuing down the road of globalisation, deregulation and restructuring. Energy company CEO's are being faced with tough questions about how they are going to optimise shareholder value at the same time as meeting stringent safety and regulatory requirements and fulfilling the market demand for high reliability , in an increasingly competitive market. A tough challenge, but a team effort is mandatory to survive and grow. That is why the spot-light has been put onto the business operations - energy companies are realising that the profitability, stability, and performance of the company relies heavily on Strategic Asset Management (SAM). SAM is about maximising the performance of any asset that has a direct and significant impact on profit margin. Directors are taking a closer look at the operations and maintenance regimes of there business critical asset portfolio, focusing specifically on engineering management, risk management, environmental performance, quality and delivery of operation and maintenance strategies. They are exploring and determining cost effective and efficient ways to extend the life of their existing assets at the same time as enhancing and managing plant reliability, safety, performance and security of supply. This paper outlines the business drivers for the energy market, and correlates how Strategic Asset Management will help improve overall profitability through reduced O&M costs, enhanced system reliability, improved performance and asset utilisation and the quality and value of engineering and operational related services. It will also include information from leading companies within the sector, and how SAM has improved their overall profitability and efficiency.